Half-lying in the business car, Su Ze was very tired today. Taking photos and shopping made Su Ze physically and mentally exhausted.
Is this the daily routine of celebrities?
"Celebrities may seem glamorous, but in fact, the big money comes from advertising and endorsements." Kong Xue accepted the tea from Yu Shishi, checked that it was OK, and handed it to Su Ze.
"After all, there are very few people who are paid millions for their films. Most of them are popular celebrities. In the end, they all rely on fans to foot the bill. If they don't play well, they will definitely overturn. The risks will become bigger and bigger in the future."
"After all, Lao Mouzi doesn't dare to pat his chest and guarantee that his next work will have a good reputation and will definitely make money, right?"
"So what really measures the commercial value of celebrities is advertising and endorsements."
The car happened to pass by a huge billboard, on which Qianxi was holding a new Huawei mobile phone. Kong Xuedao said: "I have to say that Qianxi's transformation is very successful, her main life is also prosperous, and every work can make money."
"This is not easy!"
Su Ze was stunned. Shouldn't he praise others for their hard work?
"There are many people in the entertainment industry who work harder than you!" Kong Xue chuckled and said, "Are you feeling tired today?"
"I've seen celebrities whose workload doubled and even couldn't work anymore. Believe it or not?"
Su Ze nodded silently.
"So it's not just the audience, the capital only looks at the results. It's good if it's good at the box office. It has little to do with whether you work hard or not."
"What happened to the effort?"
"That's called duty!"
Kong Xue sighed: "Take actors as an example. Every year they run around filming, how many can pass the review in the end? How many can be announced? How many can be released?"
“How much will the audience see in the end?”
"This is still good. At least there are movies to shoot, and there are wages to keep them hungry. What about those people who have no movies and just play small roles all day long?"
Su Ze was silent, remembering what his father once said: Small wealth depends on frugality, middle wealth depends on diligence, and big wealth depends on heaven.
Seeing Su Ze's silence, Kong Xue knew that the Su family had come to this day from scratch, so she must be aware of many things.
"Whether you believe it or not, many people in the entertainment industry, it can be said that 95% of them believe in fate!"
"Those messy people who pray to gods, pray to Buddha, and raise fox fairies are everywhere. You don't have to believe them, but you must respect them!"
Su Ze nodded. He was dubious at first, but now he even has the system in his head. Can he not believe it?
"That's a long way to go. In short, advertising endorsements are where celebrities make the most money, especially traffic, which accounts for more than 80%."
"For example, Li Wan Qian in Sister Riding the Wind and Waves has good acting skills but is always lukewarm. She can't even impress Brother Hu, who is very popular among the public."
"Only by virtue of my sister's popularity and skyrocketing popularity, I am qualified to be the YSL Beauty and Fragrance Ambassador. I can easily get millions of endorsements."
"What is that brand friend?" Su Ze asked after years of curiosity.
"A spokesperson is greater than an ambassador, a close friend, and a muse." Kong Xuepup said: "The highest level is definitely the spokesperson, and of course it is also divided into regions, such as Greater China or Asian endorsements."
"The celebrity who becomes the spokesperson must be a choice that is very consistent with the brand's image, tone, market and target group."
"The bigger the brand, the more cautious it is. The inspection period can even last ten years!"
"The endorser brand will produce hard advertising, customize exclusive products, spend money on exposure and publicity, and the most important thing is to pay celebrity endorsement fees."
"What?" Su Ze asked in surprise: "Don't you give me money for others?"
"What do you think?" Kong Xue said with a smile: "Except for the spokesperson, they are all free prostitutes!"
"Do you think it's strange?" Seeing Su Ze's confusion, Kong Xuetou said: "Why do celebrities keep fighting each other if they don't give me money?"
"There is no way, this is the greatest expression of the commercial value of celebrities!"
"There has always been traffic, but it's just because the Internet has been digitized. Take actors, for example, why do they work so hard to accumulate works and win the audience's reputation?"
"Isn't it for cash?"
Seeing Su Ze's hesitation, he continued: "Of course there are capable actors who devote themselves to acting, but after all, there are only a few, right?"
"No one can live alone. There are seniors above and young below, right?"
"Why can't you make your loved ones around you more comfortable when you have the chance?"
"Participating in variety shows can easily expose an actor's mystique and overdraw his or her artistic life."
"Then advertising endorsements are no problem, right?"
At this point, Su Ze understood what Kong Xue was thinking. Was he afraid that he would be too rigid and follow the path of Fu Dalong?
"Aze, acting skills are not opposed to traffic or even commercial value." Kong Xue said earnestly: "For example, Brother Hu, your acting skills may not be a big breakthrough in your opinion, but if he is popular among people, his commercial value will be high.
A top brand endorsement.”
"For example, Armani you like chooses him as the spokesperson, the Piaget watch you hold is also endorsed by him, China Eastern Airlines also looks for him, and he is even the tourism ambassador of Shanghai."
"I became the ambassador of Chanel No. 5 last year, and how many seductive bitches were so angry!"
Su Ze smiled and had a good impression of Brother Hu. Although his acting skills need to be improved, his character is good.
"Has he not appeared in too many variety shows? Of course, it is an actor's duty to promote his work." Kong Xue said thoughtfully: "Actors also have to eat and support their families. Why should they live more comfortably if conditions permit?"
Su Ze curled his lips, "Nonsense, I'm not a fool, who doesn't like top endorsements?"
Seeing Su Ze's approval, Kong Xue smiled and said: "Going back to the topic just now, spokespersons are also divided into three, six or nine levels. For example, global spokespersons are higher than Asia Pacific spokespersons and are higher than Greater China spokespersons."
"Full line product spokesperson > Designated product line spokesperson > Designated series product spokesperson > Product spokesperson"
"So-called brand friends, in fact, brand chambers of commerce provide products to support celebrities attending various events. This is also the most direct way to bring goods. At the same time, celebrities can also use the influence of the brand to add aura and popularity to themselves and prove their commercial value."
"Of course there are exceptions. For example, Hermès is so awesome that they don't need anything."
"I speak for myself!"
Su Ze looked at the various billboards outside the car window. Most of them were endorsed by celebrities. He had no objection to making money. He couldn't rely on his parents for the rest of his life. He had to be self-reliant.
Of course, you won’t eat just because of bad things. Your work must be promoted, and you can cooperate with excellent variety shows if you have the opportunity, such as CCTV’s National Treasures and The Reader. Which star would refuse?
"It's okay for male celebrities, but female celebrities do everything they can on the red carpet." Xiaotong couldn't help but said: "There are all kinds of strange things, including all kinds of birds."
"This is the rule of the game. Cooperation between celebrities and brands is a reciprocal model. The former improves their fashion identity through luxury brands, and brands use celebrities to open up promotions in different consumer market segments."
Kong Xuedao: "Da Mi Mi won Versace in the early stage, but terminated the contract early due to brand issues. Later, the top luxury brands almost never invited her. This is the tacit understanding between big brands."
"As far as current luxury brand resources are concerned, Baby and Liying are Dior, Shishi is Chanel, i, and Tang Yan is Valentino."
"The reason why they are called the Four Big Flowers is that they must have at least one top luxury brand. This is the threshold."