Su Ze shook his head. The entertainment industry is already a vanity fair, but the fashion industry seems to be more bloody than the entertainment industry?
Even if the 85 flowers are still struggling, the newest little flower may only be able to fight for a chance to show her face.
Kong Xue changed into a comfortable position and said: "Take Chanel's women's wear show at the castle last year. Only one star, Stewart, was invited to watch it. Chanel's love for her is that from now on, no female star will dare to market the Chanel name in the world."
"Twilight?" Su Ze frowned, not quite understanding why.
"She is a typical example of what God loves to eat. Many viewers are face-blind European and American people. People who have watched "Twilight" should not be face-blind. Stewart has a long face in a non-standard sense, with a downward center of gravity and three-dimensional eyebrows.
Deep, the entire face is delicate and gorgeous from the contours to the muscles.”
"But she didn't follow the path of the Shuangwen heroine. Instead, she cheated on her, came out, cut off her long hair, didn't pay attention to her dress, and looked slovenly."
The more Su Ze listened, the more strange he became. This kind of product has long been out of date in China. Why does Chanel insist on leaving it?
"There is no way, who makes Chanel always love cool girls who are "artistic and story-telling"." Kong Xue said helplessly: "The founder Coco Chanel is such an example. She loves boys' tenacity and ultimate feminine elegance."
"Zhou Gongzi and Liu Wen in China, I think they are the two female celebrities who interpret Chanel with the most quality. They are both relaxed and free, with no business, no pretense, and no deliberate creation."
"This thing is a bit like a celebrity public team, with a lot of numbers but few elites. It will definitely be a wrong way to find whoever is popular, but you have to choose the right one."
"For example, a certain listed coffee shop chooses Zhang Zhen and Tang Wei. They are influential and elegant among white-collar workers in the office. They exude an elite feel. This is to eliminate the sense of strangeness."
When it comes to professionalism, Kong Xue is very confident. After all, she is also an agent who has personally won seven or eight well-known brands, and she knows all the tricks.
"Then there is user conversion, which is also the most powerful part of harvesting fans. It is fast, but really big brands sneer at it because killing the goose and laying the eggs is not conducive to long-term development."
"In the end, when a brand cooperates with a celebrity, it does not consider traffic or fame, but only focuses on one thing: Is the person's personality and temperament what the brand needs?"
Looking at Su Ze, he said seriously: "Do you know why Brother Hu doesn't participate in variety shows and is rarely exposed, but he is favored by Armani?"
"Three words"
"Passerby's popularity!"
Su Ze understands that many fans of traffic celebrities can indeed win. The so-called data is amazing, and the ability to earn money is also very strong. However, if the popularity is not high enough, the effect may not be good.
Fans will buy because they like him, but passers-by don't know him, or have no interest in him, so the publicity effect cannot be deeply rooted in people's hearts, and the communication audience is too narrow.
Hu Ge is very popular, even if he is not a true fan, he is not annoying. His acting skills are secondary, and his main thing is his low-key and humble personality.
This is also the advantage of Su Ze that satisfies Kong Xue the most, even higher than his explosive acting skills. There are many actors who have developed well, Qian Xi, Zhang Yi, Hu Ge, Wang Kai, Huang Xuan...
What they all have in common is that they are low-key people.
If your level is not good enough, you can improve it. You can spend money to hire professional teachers to make up lessons, but what about your character?
It’s easy to change a country, but it’s hard to change one’s nature!
The Kanze studio is a family workshop, and everyone here is gathered around Su Ze to serve him alone. Su Minghua and Qin Jinfeng will definitely not let their precious son be wronged, nor will he ruin his reputation just to make a few bad bucks. There is no doubt about this.
Play the long game to catch the big fish.
"So if awards are the standard for evaluating works, then brand endorsements are the indicator to measure the popularity and influence of celebrities."
Kong Xue concluded: "It's still early for this kind of thing. Let me give you a vaccination first. We will definitely not accept rubbish brands. We really can't afford to lose people if we fall over."
"At least it is starting from a second-tier brand. It is not impossible to be a niche brand. It can also be considered if it has a good reputation and strength. Specific issues will be analyzed in detail."
Su Ze nodded. There are too many things that are caught in the entertainment industry, such as mobile phone endorsements. Now, when manufacturers hire spokespersons, it seems like they are entering an indescribable and embarrassing game?
Spend 20 to 30 million on a certain star, and then have to spend 200 to 300 million to tell the public who to endorse?
What’s outrageous is that in the end, you have to spend tens of millions to tell us why you chose this celebrity as your spokesperson?
It is difficult to earn sky-high endorsement fees, especially for top brands. The reason why celebrities go out of their way to become image ambassadors or even brand friends is probably because it is convenient to borrow clothes.
Did you spend two to three hundred thousand on a shopping spree today to take a few photos?
"It's a bit like fighting monsters and upgrading." Seeing Su Ze thoughtfully, Kong Xuet said: "Upgrading little by little, the best is to start with a close friend."
"In the past two years, there have been no more than ten actresses with the highest commercial value. Big power, Reba, and baby have been greatly reduced due to divorce."
"Last month, Da Mi Mi participated in Met Gala, the most prestigious evening party in the fashion industry, and became the only Chinese actress invited to Met Gala. Her identity is Michael Kor's brand friend."
"I work hard to bring goods to MK for this reputation. I wish I could even go to the toilet with a big red envelope on my back."
"The financial backer of Silly Roe Deer is Cartier. The male star has the highest commercial value. Even so, Cartier still has no spokesperson. Even Liu Tianwang is just a close friend of the brand."
"Isn't this just a spare tire?" Xiaotong said bluntly: "What a scumbag!"
Everyone laughed loudly, and the words were rude or not. It was really a spare tire. At least before becoming an official spokesperson, celebrities also have to go through a long internship and inspection period.
Usually on a yearly basis, various brands are promoted for free, and it is free of charge. The only benefit is that you can borrow the latest products?
Do you even need to make a reservation in advance?
"Maybe you are afraid that the spokesperson will fall over, right?" Yu Shishi also wanted to participate in the topic: "After all, it seems that it has not been safe in the past two years."
"One of the reasons." Kong Xue said casually: "Although China is a big consumer of luxury accessories, the main reason is to look good, and the aesthetics is not up to the level."
"There are very few choices for male celebrities. Suits, watches, cars, and electronic products are basically all available. It's rare to have two of the most luxurious ones on your body, and even one of them can make you laugh."
"Female stars can make a lot of money, and they can endorse everything from head to toe. Of course, the competition is also fierce. The fashion industry is also a pyramid, with every carrot and every pit. With you and without me, we would all be mortal enemies."
Su Ze touched the bridge of his nose and was glad that he had a handle underneath, otherwise...
After returning to the studio, the operation was as fierce as a tiger. At nine o'clock in the evening, the first set of photos of the actors on Weibo was officially launched.
Su Ze had just finished taking a hot bath, saw Kong Xue’s WeChat account, opened Weibo, and found 99 comments
"Twenty-three thousand followers?" Su Ze shook his head. He originally thought it was a bit exaggerated, but seeing Zhang Zifeng exceed ten million followers?
"Huh?" Zhang Zifeng received the WeChat message and said excitedly: "Finally opened Weibo?"