On June 6th, at midnight, The Invisible Guest premieres nationwide.
The film schedule rate was 20% on the first day, the highest among the three films in the same period, and the final investment and distribution cost was 9.6 million.
The guarantee for the bet is RMB 70 million. For every stage the box office exceeds, Bona's share will be increased by 10%. When it reaches RMB 100 million, all distribution expenses will be borne by Fatty Yu!
In other words, the invisible guest box office only needs to exceed 70 million. Excluding the theater share, Kanazawa Studio will earn 28 million!
The box office exceeded 100 million and revenue reached 46 million!
The box office exceeded 1.5 billion and the revenue was 70 million!
What if it breaks 200 million?
Start with nine figures!
If there is no gambling and the normal sharing process is followed, the box office of Invisible Guests exceeds 100 million, and Kanazawa can get up to 35 million, which is still the most ideal situation.
Now as long as it exceeds 100 million, the extra 10 million earned is Bona's so-called issuance fee. This is what everyone is betting on.
In other words, the higher the box office, the more losses Fatty Yu will suffer. Of course, he is not stupid. If the box office does not exceed 70 million, how about 69.95 million?
Kanazawa lost all his money!
Kong Xue is very satisfied with this bet. The only thing is that it did not bring down the theater chain. The boss is not interested in the small cost for the time being, so he can only wait until next time.
As soon as the news came out, all eyes were focused on it, and the original unremarkable work instantly became the center of attention. Countless people in the circle talked about everything.
For better or worse, with this big gamble, Kanazawa Studio has become famous!
I have to say that Su Ze was a little nervous about this release. After all, it was the first film to be fully funded and run by a studio, not to mention that it was a bet against Bona, which was really exciting.
Everyone is busy in the studio, collecting various data and telling each other, especially a few fans, motivated by huge sums of money, they are as crazy as chicken blood.
"Sisters, come on!"
"This is a key battle to prove our strength. No one can hold us back!"
"For Brother Ze!"
"For Brother Ze!"
"Come on!"
The slogan may seem a bit silly, but it is very effective. Fans have a passionate personality. The so-called idol is just a psychological projection. In fact, they are enjoying the process of development.
After being baptized by variety shows, the combat effectiveness is different. Both organization and action have reached the level of order and prohibition. Under the leadership of professional fans, the purpose is proper.
Kong Xue experienced the war immersively, and her heart was filled with excitement. This was the life she wanted.
According to Su Ze's bottom line, fans cannot be allowed to spend their own money. This is a matter of principle. After all, Su Ze is an actor and a capable person with outstanding works. The movie "White Night" has become a household name.
They are fundamentally different from the so-called idols!
Fans are like a trigger, letting more viewers know about the existence of invisible guests, and knowing that Su Ze’s third suspense-themed work is online after chasing the murderer for psychological crimes in the white night.
This is the main force at the box office.
The reason why he took the initiative to take on such a huge pressure is also the result of careful consideration. It has been almost four years since the establishment of Kanazawa, and the journey has been smooth. As the boss, Su Ze has won many jobs by himself. The team seems to have no sense of existence?
This situation is very dangerous, why set up a studio?
Just to protect the stars!
Kong Xue has never forgotten that there was no chance before, but now everything is ready and all it needs is east wind. The team must fight more tough battles!
What is cohesion?
Without fighting side by side, there is no cohesion!
In Kong Xue's view, this time is the opportunity for Jin Ze to completely transform and let people in the circle understand that Su Ze has team support behind him and wants to cause trouble secretly?
Weigh yourself first to see if you are qualified!
Now it seems that no matter how the box office ends, the effect of the training is basically achieved. Everyone goes all out, and the momentum of burning everything makes Qin Jinfeng very satisfied. If you don't succeed, you will be benevolent.
Just do it!
With the efforts of many parties, the invisible guest is like a stone dropped into the water, causing ripples and constantly fermenting.
More and more people are aware of the release of Su Ze's new work, especially suspense fans. After psychological crimes and chasing the murderer in the white night, the name Su Ze has become synonymous with brain-burning.
“Support Team Guan!”
“Punching in at 3:30 in the morning, invisible guests are invincible!”
"I just came out of the theater. I didn't say anything. There was no peeing throughout the whole process. If you miss it, don't say you like suspense reasoning!"
"Reverse, reverse, and reverse again, it makes me look confused!"
"That's right, I didn't understand the truth until the last scene!"
“Recommended of the year!”
“Brother Ze’s products must be top quality!”
It received rave reviews on Weibo, Douban, and WeChat Moments. At first, fans set the pace, but then real suspense fans entered the scene and began to become the main force in publicity, and their influence became more and more important.
The box office on the first day was 8.93 million!
Douban rating is 9.0!
The next day, news came from the theater chain, which immediately increased the film scheduling rate from 20% to 30%, overwhelming its competitors in the same period.
Today is the weekend. After the publicity, more people bought tickets and went to the cinema. They were full of curiosity and expectations for Su Ze's new work. After watching it in two hours, they were so hooked that they couldn't stop enjoying it.
The box office sales easily exceeded 10 million the next day!
12.66 million on the third day!
16.7 million on the fourth day!
On the fifth day, it directly exceeded 20 million!
The total box office on the sixth day exceeded 70 million!
The bet is completed!
Not only Su Ze, but also Kong Xue didn't expect it to happen so quickly?
When the news came out, the industry was completely excited. A suspense film with a low budget of less than 10 million yuan had a box office of more than 70 million yuan in six days?
Continue at this pace?
Breaking 100 million in ten days?
It sounds like a box office of 100 million seems ordinary today?
Learn about survivorship bias!
Thousands of movies are reviewed every year, but only four to five hundred can pass the review, and no more than a hundred can be released.
Only one out of ten can recover the cost, and even fewer can make money, especially at low costs. Looking at the performance of domestically produced low-cost works in the past ten years, the best one is still Maze five years ago.
The reputation is booming and there are all kinds of positive reviews, but what about the final box office?
Not even ten million!
The director is also Xin Yukun!
The biggest dark horse within five years was my sister. After investing 30 to 40 million, the box office finally exceeded 1 billion. The reason why Zhang Zifeng is so famous is not only because of her breakthrough in acting, but also because of her box office.
Why are powerful people respected?
Capital still looks at box office appeal!
Originally many people were not optimistic about this bet, but they wanted to make a big gain with a small cost of six to seven million?
The guaranteed box office is actually 70 million?
crazy?
It can be said that countless people are waiting to see Kanazawa's jokes, hoping that the rising Su Ze will fall. They wish that the higher they climb, the harder they fall!
How dare you gamble against a big boss just a few days after starting out?
What kind of garbage can challenge ten times the box office with a small cost?
What kind of bullshit lineup doesn’t have any traffic?
Suspense reasoning?
exease me?
You don't even have long hair and you want to be the leader?