"This is the list that was circulated in the circle last year." Kong Xue handed a piece of information to Su Ze. Today, the box office of Invisible Guests has officially exceeded 100 million, which makes her feel happy.
"Box office appeal?" Su Ze took a look, and it turned out to be this one.
"Unofficial." Kong Xue explained: "After all, box office is too metaphysical. No one can accurately predict it. We can only summarize some rules based on experience."
"Stephen Chow is first, Cheng Long is second?" Su Ze couldn't help but laugh when he saw there were only two people in the first row.
"Yes, the older generation is like this. Even Liu Tianwang dare not say it absolutely." Kong Xue analyzed: "Everyone respects model workers, but they are not necessarily willing to spend money to go to the cinema to support them."
"The number one in the country is Shen Teng?" Looking further down, Su Ze was surprised: "Shouldn't it be Wu Jing?"
"The two are almost the same, but I think Shen Teng is more valuable." Kong Xue said with a smile: "The main reason is the subject matter. After all, action movies don't have as big an audience as comedy movies, and the cost is easier to control."
Su Ze nodded in approval, followed by bald Xu Zheng, Huang Bo, Zhang Yi, and Bao Qiang, all members of the Ten Billion Club.
"Liu Haoran?" Hearing Su Ze's surprise, Kong Xue couldn't help but laugh: "Isn't it strange? Shouldn't it be Qian Xi?"
"There is no way, this is life!"
"Not to mention other things, the Tang Dynasty Detective trilogy alone contributed 4 to 5 billion in box office to Liu Haoran. Who can compare?"
Su Ze suddenly realized it and forgot about it.
"The appeal of box office is very fascinating, and it is also the helplessness of investors who are both painful and happy." The reason why I am discussing this topic today is because of the invisible guests.
Su Ze has made two movies before, One Spoon even won the Golden Rooster Best Newcomer, and My Sister has a box office of over 1 billion. It may seem like a good thing, but in fact, it cannot be considered as one's own strength.
Therefore, in the third work, the invisible guest is the key to proving its box office appeal!
He is definitely the number one male, the biggest actor in the cast, and he is also an investor. The right time, right place and right people can’t be more proof of his toughness than this.
According to Kong Xue's plan, Su Ze will definitely become a movie star in the end, there is no doubt about this!
The purpose of acting in TV dramas is to gain popularity. Of course you can’t miss out on good scripts, such as Chasing the Murderer in the White Night. If I hadn’t played the role of the Kwan Brothers, Su Ze wouldn’t be where he is today.
But the ultimate goal is the big screen, which is also the dream pursuit of all actors.
Because only the condensed essence of two hours can become a century-old classic and make great actors immortal.
The box office thing is very psychedelic. For example, Chen Kun, who starred in "The Secret of the Dragon" a few years ago, has a box office of 1.6 billion, does it have high appeal?
But "Hot Pot Hero", which was released less than four months later, only had a box office of 300 million?
How much is his box office appeal?
Shu Qi, who is also the heroine in "The Secret of the Dragon", is also the heroine in "Journey to the West: Conquer the Demons", with a box office of 1.2 billion, right?
However, "My Best Friend's Wedding" released the year before last was a hit, and "Forgetful Village", the latest release this year, didn't even make a splash...
Does she have high appeal or not?
Compare it to NBA players. At his peak, Garnett spent so many years with the Timberwolves and achieved nothing. Then he jumped ship to the Celtics and immediately won the championship?
Would you say he is considered a top player with championship competitiveness or not?
In 2005-06, Kobe was a great guy, but he still couldn't get past the first round. Then a sister-in-law came and won two championships right away?
How to calculate this?
So Su Ze’s understanding is: Whether an actor has box office appeal, personal ability is very important, but what is more important is what kind of movie he participates in, what subject matter, which director...
These are more important than a single actor, because for a film team project, it is not just one or two actors that can determine the box office.
Master Xing?
When Star Master himself was an actor, it wasn’t like every movie he made was a box office smash, right?
Isn’t it because the box office has been so good in recent years because he is a director?
Journey to the West: Conquering the Demons doesn’t even have a single scene!
It can only be said that Stephen Chow himself is the biggest brand, and his box office impact is far greater than that of all other actors combined.
There is no way, this is the accumulation and reputation of the entire golden age of Hong Kong Island!
So the simplest example is, whose name becomes a brand, it has high box office appeal.
The two names Stephen Chow and Cheng Long are the brand.
Even Feng's comedy is also a brand, just second-tier, but we have to admit Feng Xiaogang's contribution to domestic films.
Another example is Xu Zheng, who is also a brand. He is barely in the third tier, but he still has box office appeal. Compared to Huang Bo and Wang Baoqiang, this is not the case. This is also the key to the high and low box office.
"Look at the list of the top-grossing movies of the decade." Kong Xue gestured to Su Ze to turn to the end and explained: "I summarized fifty movies, and most of them are comedies and action movies."
"In other words, if an actor wants to have high box office appeal, he must first star in a comedy or special effects blockbuster."
"An actor cannot talk about box office appeal apart from specific movies. Ge You and Huang Bo were once considered the best actors, but if Mr. Ge did not act in comedies, the demise of romance would be an example."
"Huang Bo acted in a romantic movie, and his 101 marriage proposals are proof that they are not in the field they are good at, and the movie star can't do anything about the box office."
"Not even one suspense?" Su Ze looked drunk at the last place with a box office of 560 million.
"Suspense?" Kong Xue said with a smile: "Does manslaughter count?"
Su Ze was stunned, he should just forget it.
"In short, the box office appeal cannot be looked at alone. It is more objective and fair to change the brand type." Su Ze said: "For example, in the comedy field, Xing Ye is definitely the most invincible, followed by Shen Teng and Xu Zheng, and then Huang Boboqiang."
"In action movies, Cheng Long and Wu Jing are still in the second tier, while Donnie Yen, Nicholas Tse and others are in the second tier, and Zhang Jin and others are in the third tier."
"Each type has its own brand, and its so-called appeal can only be measured in its own field."
"That's right!" Kong Xue said seriously: "Now the name Su Ze has begun to have an influence in the field of suspense reasoning, hasn't it?"
"From psychological crime to chasing the murderer in the white night, and now you are an invisible guest. Do you know how much suspense fans love you?"
“Don’t treat steamed buns as dry food!”
Su Ze: "..."
Seeing Su Ze depressed, Kong Xue had mixed emotions. Who would have thought that he would be guilty of a psychological crime because of his personal preferences?
Psychological Crime is a hit, White Night Chase is a hit, and The Invisible Guest easily earns 200 million in box office...
and a silent truth
Is this guy going to become the mainstay of domestic suspense?
Of course it’s a good thing, a huge good thing!
No matter how small a mosquito is, it's still meat. What's more, suspense and reasoning are said to be niche. Compared with comedy and action movies, in fact, the audience is at least tens of millions.
Look at Manslaughter, as long as the remake is good, it will have a box office of 1.5 billion.
Do you believe that the Indian original version only had a box office of several million?
It’s not that domestic audiences don’t like brain-burning movies, it’s just that the previous works were too stupid.
Like horror films, foreign horror films are the main force at the box office, and there are dark horse hits every year.
It is impossible to produce a horror film in the domestic environment. All kinds of restrictions will kill you, and even the best scripts and actors will be in vain.