This is definitely a massive spending plan. The budget alone is more than 80 million. What is left to Zhang Yicheng is about 12 million. What can 12 million do? It seems that nothing can be done. Of course, the album
If it were true, two of the best albums could be released, but now Zhang Yicheng's company doesn't have that many singers. Xu Song's album was just released in October last year. It's too early to release another one, at least until the summer vacation.
Start preparations
The other one, Ben Xi, is too young. She is expected to debut in 2009. She started to build momentum for her at the end of 2008 and prepare for her album, but it will only be in the second half of the year, so the more than 10 million yuan really has nowhere to go for the time being.
However, Zhang Yicheng is not someone who would throw money into his hands. Anyone with a little bit of brains knows that money will only continue to depreciate in value. This is an inevitable process, because the country needs to develop and control a large amount of money.
Wealth, but wealth cannot be generated out of thin air, so it can only be plundered from the hands of the people. Generally, it is to increase the printing of banknotes and put them into the market. For example, if the inflation rate increases by 5%, that means
Five percent of your money was robbed by the state, not by merchants in the traditional sense. After all, merchants also have to pay taxes, and the source of raw materials for all commodities is not the state.
Compared with the United States' extreme method of plundering national wealth through economic crisis, the Chinese government's method of plundering is of course much milder. It is like boiling a frog in warm water, but in terms of ruthlessness, it is actually more ruthless than the economic crisis.
There are too many!
It is the stupidest thing to keep money in the bank. If you want to prevent it from shrinking, you can only take it out and keep investing!
Zhang Yicheng thought for a day, what can 12 million do? Records are not enough. After all, we don’t have the level of singers who have to make movies.
The same goes for TV series. First of all, there is already one TV series, and unless it is an idol drama, the investment in TV series is generally relatively large. Although movies are probably the most expensive, in comparison, movies also have a small cost.
TV series, such as "Crazy Stone", although it is a low-budget movie, the box office is still so good
And the reason why I chose a movie instead of a TV series is precisely because the return on the movie is quick. All the income will come out one month after the movie is released, but the TV series has to wait until it is finished. What else is there for the second and third rounds?
By the nth round, it was too slow to recover the funds. If there was spare money, Zhang Yicheng didn't mind such a long-term investment. As long as he could make money, it would be fine. But now that he had planned the direction of using the money, Zhang Yicheng suddenly felt that he was short of money.
I want to make more money, and the sooner the better, so movies naturally become the best choice.
Domestic small and medium-cost films have always been at a disadvantage in publicity in the traditional sense and through traditional channels. On the one hand, this is because the publicity cost of domestic small and medium-cost films is limited, and it is impossible to invest huge publicity funds to compete with blockbusters through traditional channels; on the other hand, domestically produced small and medium-cost films have limited publicity costs.
Most of the small and medium-budget films do not have celebrities with topicality and appeal, which makes them lose out in terms of popularity.
Among the movies, there are actually some low-cost movies that can become popular. There is a successful precedent of "Crazy Stone" before. Generally speaking, there is no way for such low-cost movies to become popular. There are only two ways to go.
, one is fan movies, which is a term that only appeared in later generations, but this concept has actually appeared for a long time, but no one mentioned it like this. Why do movies have to invite big names? Isn’t it because of the appeal of big names to the box office?
So, rather than giving more money, we must invite big names. This is the prototype of fan movies, and a real fan movie is one that ignores the plot and only uses the stars themselves as the only bargaining chip and the only highlight.
Publicity, for example, later Wu Chun and Han Geng's "Da Wu Sheng" and Yang Mi's "Far Cry" were both good at the box office, especially Yang Mi's "Far Cry", which easily exceeded 100 million, but in fact, almost all the viewers
I went for Yang Mei. Yang Mi became famous after filming "Legend of Sword and Fairy 3" and "Palace", and accumulated a lot of popularity, so "Far Cry" became a hit!
Of course, these are all successful examples, but not all fan movies can be successful. There are also failures, but they are miserable!
However, this path is not suitable for Zhang Yicheng, because Zhang Yicheng does not have any artists with such appeal. Among the more popular artists under Zhang Yicheng are Xu Song, Yang Guang, and Yan Yuanyuan, among whom Yan Yuanyuan is the most popular.
Weak ones don’t need to be considered, and Xu Song is a singer, so he doesn’t need to be considered. There is also Yang Guang, but Yang Guang’s popularity is only limited to the recent period, and he doesn’t have enough background. He might be able to sustain it in another year or two.
He is still far behind in making a fan movie, so Zhang Yicheng will never consider this path.
The other one has a clear route, specializes in small markets, and is only for a small number of people to watch, such as thrillers, comedy, if it is a blockbuster, such as a Hollywood blockbuster, those who want to watch exciting plots can watch blockbusters, and those who want to watch 3D
You can also watch blockbusters, and those who want to watch violence can also watch blockbusters. Although this is good, it is obviously not suitable for small-budget movies. Because of the low cost, it is impossible to push these to the peak level, and in the end it can only be reduced to
neither fish nor fowl
So we can only walk a small part of it very accurately.
"Crazy Stone" is one of the most typical successful examples. "Crazy Stone" is a comedy, but there are also many types of comedies in comedies, and "Crazy Stone" is a black humor in comedy.
I only specialize in this genre. If you want to watch nonsensical comedies, you’d better take a detour.
Another example is a later famous low-cost film, "Love Is Not Blind" compared with "Crazy Stone". "Love Is Not Blind" was the real success. "Crazy Stone" was
The original publicity was insufficient and the film only relied on word-of-mouth, so the box office was insufficient, word-of-mouth spread, and the movie was shut down.
"Love Is Not Blind" has been extremely popular from the beginning. The cost of "Love Is Not Blind" was only 8.9 million, and its box office successfully exceeded the 100 million yuan mark within 4 days of its release. In its first week, the box office reached 1.89
100 million, won the box office championship of the week and became the biggest "dark horse" in the annual box office market.
One of the most important weights of "33 Days of Love" is the market segment. "33 Days of Love" is a romantic comedy in the traditional sense. However, if we only talk about romantic comedy, it means saying nothing. The audience still doesn't understand.
Do you know what the movie is about? Therefore, the concept of "healing system" is emphasized in the promotion, emphasizing that this is a love healing comedy tailor-made for the Singles' Day of the century. It is a healing movie. It is not about the pessimism after a broken love.
There is a positive, healthy and clear meaning, which clearly conveys the concept of the film to the audience, and also differentiates it from other films that are also positioned in the genre of romantic comedy!
The goal of "Thirty-Three Days of Broken Love" is very clear, that is, it only shows those who are lovelorn. It seems that no one comes to see it. But in fact, China is so big, and there are at least tens of millions of lovelorn people. As long as it can arouse this part
The resonance of people, and the box office of over 100 million are just like fun, no pressure!
In Zhang Yicheng's view, a box office of over 100 million is not a problem at all. The key is that you must be able to impress the audience. The audience is not very interested in your cost or how gorgeous your production is. The key is whether you can impress these audiences. This has nothing to do with you.
It doesn’t matter how much money you invest, the key is to create resonance. Otherwise, there wouldn’t have been three consecutive bad films in the past two years. Famous directors such as Zhang Yimou and Feng Xiaogang spent huge sums of money to produce three consecutive bad films.
Don't say this is art. The public doesn't understand your art. The so-called art is that if someone appreciates your stuff, your stuff is art. If no one appreciates your stuff, your stuff is just garbage. Just like Western artists, why do they always
You become famous after you die, unlike in China, where you are already very famous while you are alive. The reason is that the so-called art in the West is actually not art at all. The so-called abstract art, even children's graffiti.
Not as good as that, so when they were alive, there were no people at all. Unlike Chinese artists, good things are good, so there are many who became famous at a young age.
The reason why Western artists create works after their death is because they were hyped up by capitalists. When they raise the price, it is no longer art. Those capitalists often buy up the works of those artists in large quantities at low prices after their death.
Then he began to brag about how good the artist was, and tried his best to raise the prices of the remaining works. So one by one, so-called masters were blown out, so those who wanted to learn Western art wanted to become famous by giving them.
Don’t think about it, in the West, only after death is there any hype value!
In Zhang Yicheng's view, it is good if the public can be amazed by it. Just like Bai Juyi, a great poet. Every time he writes a poem, he has to let ordinary people listen. Can they understand it? But can it be said that he wrote it?
Isn’t poetry good enough?
So basically it’s all those big, self-proclaimed directors who make a bunch of bad movies and blame the audience for their lack of appreciation. They blame the bed entirely for their inability to sleep!
In addition to "Thirty-day Love", there is another film like this, that is "Secret Room 2: Unreliable", which is a thriller. In fact, thrillers can be subdivided into many types, including at least
Pure thriller, thriller suspense film, thriller mystery film and many other subcategories