During the announcement process of "Secret Room 2", it did not blindly emphasize the thriller, but highlighted the characteristics of the film's suspense reasoning. Thriller is just an additional part of the suspense reasoning, and it serves to make the suspense reasoning more beautiful.
This leaves a very clear impression on the audience. Movie promotion is most afraid of ambiguity and specious things. For example, some domestic thrillers are not clear in their genre positioning when they are promoted. The audience does not know whether it is suspense or thriller. The concept is too general.
Otherwise the audience won’t buy it!
Segmenting the market and specializing in one of them is now the only way out for Zhang Yicheng!
The low-budget film Zhang Yicheng chose was the popular "Thirty-day Love". This low-cost film with an investment of less than 10 million was very suitable for Zhang Yicheng to shoot.
Emotional marketing is the lowest cost, and may also be the most effective, among domestic small and medium-cost film promotions. Being close to the audience itself is one of the advantages of domestic small and medium-cost blockbusters, and making good use of this specialness in emotion and life.
, can trigger a wave of mass attention and achieve the publicity effect of stirring up thousands of noises with one stone.
Zhang Yicheng is very confident. What the crew of "Thirty-three Days of Love" could do in his previous life, he can naturally do it too.
The initially selected male and female protagonists are Yang Guang and Yan Yuanyuan, who are currently highly favored by the company. Yang Guang is currently very popular. If he uses his name to participate in the filming of "Thirty-day Love" in a high-profile manner, it will also attract
Many fans have joined, which also saves money. Everything that can be used is used. Yuanyuan is currently the most popular female artist under the company. As for Jing Tian and Zheng Shuang, of course they will also participate.
Shooting, of course, this is just a cameo
At present, the company's resources cannot support too many people at the same time. In the music industry, of course, Xu Song is favored for male singers, and naturally for female singers, and in the film and television industry, Yang Guang is a well-deserved number one brother in terms of male actors.
Of course, Yan Yuanyuan is the female artist, Jing Tian and Zheng Shuang joined late. As for their development plans, Zhang Yicheng is still planning, and Huang Yilin is naturally the well-deserved No. 1 director.
I still want to talk about the first-come, first-served rule, otherwise it would be bad to easily get a reputation of liking the new and hating the old. This needs to be paid attention to. Besides, whether in terms of fame or the time spent following Zhang Yicheng, Yan Yuanyuan is the first
a choice
As for Jing Tian and Zheng Shuang, they can only wait until later. There is no other way. The company's current resources are limited and there is no way to shoot several big dramas at the same time to support them, so they can only slow down a little bit.
However, with Zhang Yicheng's character, he will not keep them waiting for too long. Sooner or later, when they become the protagonists, Zhang Yicheng will make them all famous.
"Are Yang Guang and I the protagonists? What kind of movie?" Yan Yuanyuan asked. Since it was a movie invested by her company, she didn't shy away from saying too much and asked directly, "Can you tell me about it?"
Since she is the heroine, it’s natural to ask questions!
"Well, this story is about Huang Xiaoxian'er, 27 years old, getting married, and engaged in high-end wedding planning work in Beijing. She has an average appearance and an average family background. The only thing she has good is her harsh words and her understanding of the world.
Full of optimism, I had been in a long-distance relationship for seven years, but it didn't work out. Instead, I saw my boyfriend and his best friend walking together happily in the mall.
Then, when Huang Xiaoxianer was in the process of falling out of love, she recovered under the comfort of her best friend, Wang Xiaojian, and got together with this Wang Xiaojian!" Zhang Yicheng gave her a rough outline of the plot.
"What are the names of Huang Xiaoxian'er and Wang Xiaojian!" Yan Yuanyuan secretly laughed.
Zhang Yicheng also smiled. The name was really strange. When Zhang Yicheng first heard it, he also decided that it was quite strange.
"I'm not saying it, but this story sounds boring!" Yan Yuanyuan said with a slight frown.
"Haha, it does sound ordinary!" Zhang Yicheng smiled. Just listening to it didn't seem interesting. There were no twists and turns in the story, nor any high technology, not even big-name stars, but that's it.
, in just a few days, the box office exceeded 100 million
"This is a love TV series. Our main focus is on the sad and healing type, which is what Japan often has," Zhang Yicheng said. "Japanese movies often have such fresh, pure love series!"
For people in the Mainland, this style of freshness seems to have just begun to be known to people recently. It is still early to say that they are familiar with it. Generally, only people who pay more attention to Japanese movies will be familiar with freshness.
Later, Love at the Hawthorn Tree was this type of movie, this kind of pure love movie!
Before this movie came out, absolutely no one could believe that it could have such an exaggerated box office. Before eating, people often thought that it could have such a box office. Those were blockbusters and low-cost movies. No, I should say,
It's impossible for a movie with this subject to have this kind of box office
But it's not small. In fact, there is a reason why this kind of movie has such a good box office. In later generations, people born in the 1980s gradually became the main force in society. The older ones almost got married, and the younger ones also fell in love.
, many problems that were originally only encountered by those born in the 1970s will gradually appear in those born in the 1980s, including meeting a mistress in love, asking for money, a house, a job, and the relationship between son-in-law and mother-in-law after marriage.
Conflicts between parents, mothers-in-law and daughters-in-law, these are the main problems that those born in the 1980s have to face. It can be said that anyone who can grasp any of them will become popular. It is also the one that can impress the audience in one sentence.
kingly way
Whether it is the later "Dwelling", "Naked Wedding" or "Thirty-day Love", they all became popular because they captured the key points of this.
So, these stories seem to be just trivial things. Many people find it difficult to understand why no one watches blockbusters. Such trivial things are so red-hot, which makes it difficult for many people who work in film and television to understand. In fact, it is not
It's very simple, that is, these movies and TV dramas speak to the hearts of those born in the 1980s and 1970s, and they are naturally easy to resonate with.
Later generations relied on this model to create a brand new idol drama. Taiwan’s idol dramas started very early, around 2000 years ago. Korean dramas were also around the same time. Japan’s idol dramas began in the 1990s.
, for example, the famous "Tokyo Love Story". Of course, if you shout on the street now that I have watched "Tokyo Love Story", you will probably be watched as an alien!
Idol dramas in the Mainland started not too late, and basically they are not far behind Korean dramas. For example, the popularity of popular niche actors such as Louis and Ren Quan was an example of the success of idol dramas at that time, but I don’t know if it was due to the system or something else.
The reason is that it is not possible to attract a large number of stars on a large scale. Only occasionally individual TV series and individual actors become popular. This is the situation of mainland idol dramas. The only bright spots are costume idol dramas.
In this regard, the mainland can be said to be unrivaled. Starting from the 1998 "Huan Zhu Ge Ge", it became popular all over Asia, and then to "Legend of Sword and Fairy 3" and so on. They are all typical of costume idol dramas.
But in terms of fashion, it is indeed a weakness.
Compared with Taiwan, South Korea, and Japan, the three places where idol dramas are produced, mainland idol dramas really have no characteristics. Instead, they blindly imitate, and in the end they can only appear nondescript. However, they finally found their own way, although they were successful.
The methods are different from those in Taiwan and South Korea, but the influence is far greater than them. For example, it is still popular to marry Liu Yiyang, and if you want to marry, marry Tong Jiaqian and other buzzwords. This is a pale and unattractive slogan.
This is something that Taiwanese and Korean idol dramas that resonate with people cannot do it.
You can watch their idol dramas, even if they are boring, you can forget them after watching them, there is nothing that touches people's hearts!
"This drama is destined to have no twists and turns in the story, and we don't plan to take this path. There is no bizarre plot for the audience to guess. All we want is resonance!" Zhang Yicheng said, "Now our company's film and television department has just begun
Established, I have no experience in all aspects. How can I not make some movies like this to gain some experience? Moreover, I have thought about it and plan to let Huang Yilin be the director of this drama. He has no experience, but it is not difficult to control this drama.
Very high, I believe he can do it!"
Yan Yuanyuan looked at Zhang Yicheng in surprise. During this period of time, she had developed in the entertainment industry and she also knew some things about the entertainment industry. In the entire entertainment industry, Zhang Yicheng is the only one who is willing to praise his own people so much and dares to praise his own people so much.
Especially the choice of director. It can be said that now is no longer an era when a good actor can support a movie. Now is the era when directors rule the roost. Just look at Hollywood blockbusters and you will know that there is no need for a good screenwriter.
The plots of Hollywood blockbusters are so bloody that they make people vomit blood, but people don't care. There are no well-known actors. When domestic audiences watch Hollywood blockbusters, a few people know the names of the actors on the screen, but they still don't enjoy watching them.
What?
Explain that this is not the key point, but it would be impossible without an excellent director to unify the whole drama!
It is precisely because directors are so important that today's companies are increasingly afraid to give opportunities to newcomers. To do anything, you must pay attention to talent. The so-called hard work can make up for weakness is a lie to a three-year-old child. As the saying goes, success equals 100%.
Ninety-nine percent of sweat plus one percent of genius, but what is often overlooked is that there is another sentence behind it, one percent of genius is more important than ninety-nine percent of talent.