Furthermore, the audience is not unreasonable. The cost of the film and television industry is getting higher and higher, especially for the big names. It is completely understandable to implant a little advertising, but if the advertising you implant is completely
If it affects the development of the plot, it will annoy the audience!
This is the reason. Zhang Yicheng believes that as long as what he does is not so outrageous, everything is perfectly fine.
"Of course we can discuss it!" Zhang Yicheng said with a smile.
Product placement is also a huge amount of revenue. Think about it, Feng Xiaogang's movie recovered the cost of 60 million with just a few ads, which is incredible. Of course, maybe Zhang Yichen himself is not as good as Feng Xiaogang.
This kind of appeal can attract 60 million in advertising fees during filming. But what makes him better than Feng Xiaogang is that "Destined to Love You" was filmed and broadcast at the same time. No matter how famous Feng Xiaogang is, he can't
Guarantee that every step of your work will be a big success, but in fact, almost everyone knows that it is impossible to ensure that every step of your work will be a hot seller.
Feng Xiaogang relied on his personal super appeal to earn 60 million in product placement. Zhang Yicheng thinks that he can't do it now, but although it is currently impossible, the super performance of "Destined to Love You"
The high ratings gave him confidence. He knew that as long as "Destined to Love You" was still on the air, he would have such confidence. If those advertisers wanted to advertise in it, they would have to pay for it.
"Then we can talk in detail. How does your company charge?" Wang Yan asked.
"Our company charges by the second, one hundred thousand per second!" Zhang Yicheng said while taking it alone.
"Mr. Zhang, this charge is too expensive!" Wang Yan said in shock, "It's not a movie!"
"Of course, Mr. Wang, you can't say this!" Zhang Yicheng said, "Since Mr. Wang would think of this kind of product placement, he should know how disgusting and disgusting the current media advertising is to ordinary people.
Disgusted!"
Wang Yan nodded. Many people have discovered this, so now businessmen are beginning to worry. As the saying goes, the smell of wine is afraid of deep alleys. What's more, in today's society, if you don't advertise, who knows who you are?
Therefore, a series of advertising methods have been thought up, including advertising in the form of short stories on the Internet, including product placement, including mobile phone text message advertising, means and methods that were unheard of before.
Product placement has only just begun to emerge, and many people are still waiting to see how effective it will be. In a sense, Wang Yan is also testing the waters to see what kind of effect it has. If the effect is good, what will happen later?
There will be advertisements coming out one after another, but if the effect is not good, then of course he will give up.
"It is precisely because of this that product placement advertising has attracted so much attention from so many people!" Zhang Yicheng said with a slight smile, "It is true that "Destined to Love You" is not a movie, it is just a TV series. But if it is a movie,
I’m afraid 100,000 per second is not enough, adding a zero at the end is almost enough!”
Of course what Zhang Yicheng said is not nonsense. Although it is said to be an advertisement, it seems that the advertisements are tens of seconds to a minute and are relatively long. However, it is precisely because the audience does not like it and hates implanted advertisements that they are implanted.
As you can imagine, advertising should be short, very short, and make the audience remember it unintentionally. This is the way to go.
Therefore, relatively speaking, when placing advertisements in film and television dramas, they must be short and concise. This is different from advertising on TV. When advertising on TV, the audience knows it is an advertisement from the beginning, and now advertising is notorious.
, after knowing that it is an advertisement, there will be a subconscious resistance. This can't be helped. However, in movies and TV dramas, you will not be directly told that it is an advertisement. Maybe you can understand it as a prop. Well, you can understand it as a prop. Now
Product placement is not as rampant as in later generations. On the contrary, people are not so sensitive and disgusted with product placement. In other words, as long as what Zhang Yicheng does is not so obvious and excessive, it will not arouse the audience's attention.
Strong backlash, this is the benefit of the reborn prophet, and because of this, it is impossible for him to put too long and obvious advertisements in the TV series, and this is because this is a TV series, and the length is longer. If it is a movie,
I'm afraid I have to add a zero to calculate
In his previous life, Feng Xiaogang was able to earn more than 60 million yuan by relying on product placement. It was precisely because of this reason. For the traditional advertising industry, this is an astronomical figure that is difficult to reach.
And this is exactly the benefit brought about by the changing times
"But it's true that viewers hate watching ads, so I can't make this ad too long. Basically, I just mention it vaguely. This is the same!"
"That's it, you want us to charge 100,000 yuan a second!" Wang Yan said dissatisfied, "This is too outrageous, even more outrageous than your mainland CCTV charging standards!"
"Manager Wang, you can't say that. As far as I know, CCTV's charging standards are far higher than ours. We don't dare to compare with them for all kinds of standards!" Zhang Yicheng said with a smile, "Our prices are not even lower than theirs.
It’s just a fraction of the price, it’s just a little trick!”
"But CCTV sells ads for a whole year, but you only sell ads for a few seconds in a movie!" Wang Yan said.
"I think Manager Wang's words are wrong!" Zhang Yicheng said, "TV will be watched by people!"
"Mr. Zhang is so funny!" Wang Yan said with a smile. These are basically recognized. Although CCTV's literal data has not dropped in recent years, everyone knows that the actual ratings have dropped significantly, especially
Among young people, watching TV
"And the future of reunification lies among young people. I think Manager Wang should not deny this!" Zhang Yicheng said eloquently, "Yes!" Wang Yan nodded.
"Our "Destined to Love You" is the complete opposite!" Zhang Yicheng said