“Our ‘Destined to Love You’ is the complete opposite!” Zhang Yicheng said, “Our ‘Destined to Love You’ has extraordinary influence among young people, and this is our biggest capital at present, Manager Wang.
I think you should not object to my statement!"
Wang Yan nodded, that was indeed the case. This is why they wanted to find Zhang Yicheng. Although Uni-President Group has expanded many businesses now, in the final analysis, Uni-President Group started with instant noodles. Instant noodles are the foundation, and the real market for instant noodles is
Potential, in young people, whoever can win the favor of young people will have a future. This is a trend
Only young people will buy instant noodles without any scruples. Anyone who is a little older knows that instant noodles are not good for the body. If possible, it is best not to eat them unless it is nothing to do at the train station or something like that.
Apart from other methods, generally older people will not choose to eat instant noodles.
And whether it is instant noodles or derivative products such as the unified green tea, black tea, honey tea biscuits launched in recent years, young people are the main consumers. Whoever can seize the young people can seize the future.
This has been clearly reflected in the competition between Coca-Cola and Pepsi-Cola, as well as KFC and McDonald’s. Before the 21st century, in China, the promotional strategies of McDonald’s and Coca-Cola had always been family fun. Before the 21st century, that is,
In the 1980s and 1990s, the main consumers were also the parents of today's young people, so this strategy was very popular with them. On the other hand, Pepsi-Cola and KFC, which used slogans such as being young, fashionable and independent, were very unhappy.
Because China was still relatively poor at that time. Either they were young and had children, or they were very poor. Fashion and other things were just an impression. I didn’t know at all.
What happened, so Coca-Cola and McDonald's had the upper hand at that time, but as time entered the 21st century, the situation completely changed. Those children who could only follow their parents' footsteps have gradually grown up, and they have begun to
With independent thinking and financial income, they have the power to make their own choices. Starting from their generation, new and new human beings who truly understand what fashion is, have more individuality, and are independent, have emerged, so
In other words, consumption tendencies gradually shifted towards KFC and Pepsi, which had been promoting this, and gradually the situation reversed.
This is also a very typical example. Only by mastering young people can you master the future. Between KFC and McDonald's, or Pepsi-Cola and Coca-Cola, who is more fashionable has already been determined, and it is difficult to change in a short period of time.
But for the current Uni-President Group, it is a period of transformation to create such an image. The instant noodle market in China is relatively chaotic now, but in general, there are still two giant groups, one is Uni-President and the other is Master Kong.
For many people, it doesn’t matter if they eat instant noodles. It doesn’t matter whose noodles they buy. Moreover, the two giants have been rivals for decades, so they have a very deep understanding of their rivals. Basically, what tastes do their rivals have?
The noodles here will be copied very quickly, and it is difficult to substantially improve the taste, so it is basically difficult to separate them.
At this time, as the market gradually turns to young people, whoever can capture young people will win the future. And for young people, what attracts them most is undoubtedly fashion. Have you not seen so many people chasing the so-called
Following fashion, they do many ridiculous things. For example, when love madness became popular in later generations, many people did such crazy things as selling their kidneys in exchange for money to buy love madness. Why is this happening? Is love madness true?
Is the performance of Aifeng too much higher than that of other mobile phones? Of course it is not the case. In fact, many mobile phones are not worse than Aifeng at all, but the problem is that Aifeng represents fashion. Whoever buys Aifeng will always stand out among friends.
It's eye-catching, especially when everyone has it but you don't, others will look at you with strange eyes, and you can't help but buy it.
For the sake of so-called fashion, what else can't they do?
Therefore, the two giants, Uni-President and Master Kong, have discovered that the next competition for young people is the competition for the term fashion in this field. Whoever can become the spokesperson of fashion will take the initiative, and eating his face is fashion.
, on the contrary, it is a soil explosion and a weak explosion.
Anyway, young people don’t care whose noodles they eat. If eating your noodles makes others think they are fashionable, then of course they will choose such a fashionable thing. Just think about it.
But now, are the people in the real fashion circle the ones who control the fashion trends and the things that are hailed as fashionable?
Of course not. Although people in the fashion circle all understand fashion and what they represent is fashion, there is no doubt that the public cannot understand their fashion and do not know what they are playing.
Especially those who do fashion shows. They use a few pieces of scrap materials to make weird clothes. They say this is very fashionable, but do you dare to wear it out?
It is estimated that in the foreseeable future, it will be difficult for the public to accept such heavy fashion!
It is the stars in the entertainment industry who really lead the fashion. Talents emerge from generation to generation. Only those stars in the entertainment industry can truly lead the development of fashion in the long term.
Just like seven or eight years ago, it was very fashionable to hum Jay Chou's songs. At that time, anyone who couldn't say "Use the nunchucks quickly, hum hum ha ha" would be looked down upon. Of course, if you still can't do it now,
Anyone who hums "Hurry up and use the nunchucks, hum ha ha ha" all day long will be despised. It's too vulgar. Those little fans of Jay Chou have either become his parents, or they are all working.
, the new little fans who have grown up now no longer like this.
Fashion changes very quickly, but it is obvious that "Destined to Love You" has become a fashion now. People who like to watch idol dramas are potential suitors of so-called fashion. What's more, you have never watched "Destined to Love You" again.
"I love you", that's really going to be despised
That's why they found Zhang Yicheng because they took a fancy to the appeal and influence of "Destined to Love You" among young people. As long as there is such influence, Zhang Yicheng will have such confidence.
"The main business of Uni-President Group is now in the mainland!" Zhang Yicheng said, "And our "Destined to Love You" also has a strong influence in the mainland. Judging from the on-demand rate on major websites, it is now in the mainland
There are at least tens of millions of young netizens waiting to watch our "Destined to Love You", and it is very possible that it will exceed 100 million in the future. I don't think Wang Qiancheng can't see how big a market this is!"
Zhang Yicheng did not lie. These can be found on the Internet. In fact, Zhang Yicheng did not need to lie, because it was simply unnecessary. The current name of global village is not for nothing. Although it is said that due to policy reasons, in
In the mainland, it is impossible to directly watch Taiwanese TV series, but isn’t there such a thing as the Internet in this world? With the Internet, the global village can truly be realized. For netizens who are big in Shentong advertising, what Taiwanese TV series do they want to watch?
I can’t watch the TV series. Besides, it’s not something forbidden or against harmony. Nothing is off limits.
Moreover, Zhang Yicheng persuaded Sanli to cooperate with several major domestic video websites, such as Youku and Tudou, to maintain a certain speed of updates. At first, Sanli disagreed and felt that this was an infringement of Sanli's rights. Later,
Only after Zhang Yicheng's persuasion did he agree.
Zhang Yicheng told them that there is no awareness of copyright protection in the mainland. Whether the people are relatively poor, the government is conniving, or there is a chain of interests, it is basically difficult to truly protect one's rights and interests on the Internet. Anyway,
Don’t you agree? The Internet is full of piracy and it’s impossible to prevent it. However, if you can cooperate with them, you can still get some rewards. At least ask these websites to inform them more widely and promote the advertisement "Destined to Love You"
》These requirements are not difficult to meet
Furthermore, it’s not Sanli that really suffers. You know, no matter how fast the pirated website publishes the pirated version, can it still be as fast as Sanli’s premiere? Therefore, it is not Sanli who is really affected by the Internet, but the one who has obtained the rebroadcast rights.
CTV, because when it was replayed, the Internet was full of pirated copies.
Of course, the impact is not big, because China Television’s programs can’t be refuted in the mainland anyway, so of course it doesn’t matter.
Under such circumstances, "Destined to Love You" began to appear on several major mainland video websites in the second episode, and achieved good results. According to statistics, there have been several clicks on "Destined to Love You".
Ten million times, the cumulative audience is at least over 10 million. This is a very huge number, and it is also Zhang Yicheng’s biggest bargaining chip, and it will continue to rise in the future.
"We are different from CCTV's advertisements. People will subconsciously not watch CCTV's advertisements and feel disgusted. However, advertising in our plot will unknowingly and invisibly affect the thoughts and opinions of these viewers!" Zhang Yicheng said slowly.
"Do you want Uni-President to choose a year-round advertisement that hundreds of thousands of people won't watch, or a product placement that tens of millions of people will watch in just a few seconds?"
Zhang Yicheng is very determined and does not look worried at all
"Okay, Mr. Zhang, I have to say, you convinced me!" Wang Yan thought for a while, made up his mind, and said with a smile.