Chapter 116 Determining Advertising Fees According to Box Office
"Okay, Mr. Zhang, I have to say, you convinced me!" Wang Yan thought for a while, made up his mind, and said with a smile.
Although the price is indeed ridiculously expensive in his opinion, one hundred thousand per second, not to mention it can only be played once, the price is a rip-off, but what Zhang Yicheng said is right. In terms of the money and the good effects it can produce,
It's so cheap. Of course he won't be so short-sighted as to only see the money and not see the results. If he can spend money to buy customers, it will be worth it no matter how much money he spends. Isn't this what advertising is for? Anyway, it has been done before.
I gave you six million, and I don’t care anymore.
"Just two million ads!" Wang Yan gritted his teeth and made up his mind.
For him, this is something that requires a lot of determination to do. Now the company has given him full authority to handle this matter. Of course, if the effect is good, then he will naturally be credited with a meritorious service, but similarly, if the effect is
It's not satisfactory, and he spent so much money, he will inevitably be punished, whether he succeeds or fails, this is gambling.
In fact, many people, when they are in a low position, can work hard to get a higher position, but when they reach a certain status, their original momentum has disappeared. They like to say that this is stability, but in fact they have become timid.
Dare to make casual decisions anymore. Anyway, he can still sit in this position without doing anything. If he does, he will lose it. It seems that domestic officials also like this. The reason they give themselves is to rule by inaction. In fact, they are afraid of
To evade responsibility, anyway, when an official reaches a certain level, even if he does nothing, he will still have a lot of benefits, and it is different from private enterprises. In private enterprises, such bugs will be kicked out, but in official circles, as long as they are not
There is no excuse for kicking someone if you make a big mistake. Anyway, there are temporary workers to support you. As long as you know how to behave and have the qualifications, you can survive.
Why did Zhang Yicheng feel weird? He seemed to have entered a ramen restaurant and said to the ramen master, "Master, I want to make one for ten yuan."
But at this time, Zhang Yicheng didn't care about the weird feeling, and easily received another two million. Of course he was very happy. Adding the previous six million endorsements, and throwing away the dividends given to Chai Zhiping and Yang Guang, in fact,
The money in Zhang Yicheng's hands can be around five million.
I am worried that I have no money. There are only 12 million left in the company's books, and all of it has been transferred to Huang Yilin for filming "33 Days of Love". I don't have any money on hand. I really want to do anything but I can't do it. What's the working capital?
What is important is to keep the capital chain from falling and not to move it.
Now that there are five million more to move, the situation is of course different. As for adding an advertisement, that is too simple. For example, when Ji Cunxi went to Jiang Mu Island and was imprisoned by Chen Xinyi's mother, add him
A play about eating late-night snacks is difficult to simplify. Firstly, it fits the plot, and secondly, it also provides advertising, two million, which means it requires twenty seconds of advertising!
Zhang Yicheng smiled slightly and said: "Well, since you are so sincere, I decided to give you an extra ten seconds of advertising for free, how about it!"
Wang Yan was a little shocked. From the beginning, Zhang Yicheng gave him the impression that he was just deducting money, fussing over the price, and haggling. But he didn't expect that in the end, he generously delivered a ten-second advertisement in one breath.
You know, this ten-second advertisement is worth a million. He is really willing to give it up. He really has great courage. No wonder he can become the president of a brokerage company at a young age. Think about what you are doing at that age? Really?
Ashamed!
"Mr. Zhang is indeed a cheerful person!" Wang Yan said happily. In any case, saving a million is always a good thing.
Zhang Yicheng smiled slightly. He didn't suffer in this matter. First of all, how much does a ten-second advertisement cost? One thousand yuan or not, it's just the cost of one more shot. For advertisers,
Time is measured in seconds, but for Zhang Yicheng, film is measured in meters. Adding one more lens is nothing, and it can also make Tongyi feel good about him. There are many benefits, and a thin stream of water will last a long time.
, makes Uni-President feel like saving a million, but in fact Uni-President has no intention of buying another million, which is the same as buying one and getting one free.
Anyway, he is in control of the TV series now. How much money is paid per second? Isn’t it just a matter of his words?
You can make as much money as you want. Calculated in this way, the average cost is 75,000 yuan per second. It only takes 30 seconds to take a shot. It doesn’t cost 1,000 yuan. You can easily earn 2 million yuan. It can be said to be a profit.
What's wrong with leaving the other party with the impression that they've taken advantage of you?
"I heard just now that Mr. Zhang wants to start shooting a movie in the near future. I wonder if this is possible?" Wang Yan continued. He kept remembering what Zhang Yicheng said just now about shooting a movie for Yang Guang.
Now, Zhang Yicheng's boldness just now gave him a good impression. He thought that since he had already made a product placement advertisement, he might as well ask if he could continue to do it.
Of course, the key point is that this is all the company's money. If it is not spent in vain, it will be in vain. Anyway, it will not fall into his pocket. In this case, why should he be a stingy person? If something goes wrong.
, there is no previous effect, so what is the difference between spending 8 million and spending 10 million? They are all the consequences of packing up and leaving. Now that the decision has been made, you can't be a mother-in-law and a mother-in-law.
"Yes, there is such a thing. It is a fashion drama. Why, Manager Wang, is also interested in this!" Zhang Yicheng's eyes suddenly lit up when he heard this. The ten-second advertisement just now was not in vain, and now the effect is coming.
, now Zhang Yicheng's focus is still on "Destined to Love You". As for "Thirty-three Days of Love" is still in the early preparations, there are dedicated people in charge of it. Zhang Yicheng only needs to keep an eye on it from time to time.
Oh, and besides, Wang Yan also came here for "Destined to Love You", so Zhang Yicheng didn't expect that he would be interested in "Thirty-Three Days of Love"
"Of course, of course we are interested. I wonder how much it will cost to embed our unified brand in the movie?" Wang Yan asked simply
"In the movie, we still have to count by the second, one million per second!" Zhang Yicheng said calmly.
Wang Yan was speechless. This guy really dared to speak. One million per second. He really had the urge to hit the wall. Why not grab it? He couldn't even grab so much. One million per second.
, this film is made of gold and diamonds?
"Of course, this seems like a lot!" Zhang Yicheng said, "But what if this is a movie with a box office of over 100 million? Do you still think that one million per second is expensive?"
"Over 100 million!" Wang Yan was a little unable to react. A box office of over 100 million is indeed unrealistic. You know, although there have been more and more movies with a box office of over 100 million in recent years, it is only relatively small.
In the past, it was actually relatively rare. Basically, only one movie out of dozens of movies could have a box office of over 100 million. What does it mean to have a box office of over 100 million? It represents an audience of nearly 10 million. With so many viewers, think about it.
You know, one million per second is not a loss. On average, the price of letting an audience take a look is not even a dime. Overall, it certainly seems like a loss, but what if it is divided evenly among the heads of every audience and movie fan?
?
But the question is, how can Zhang Yicheng be so confident that his movie box office will definitely exceed 100 million? What if it doesn't?
It’s hard to say. Although in recent years, there have been quite a few movies with a box office of over 100 million yuan every year, but if you look carefully, you will find that there are only a few directors. For these directors, the box office has exceeded 100 million yuan.
It is indeed not a problem, but it needs to exceed 200 million, 300 million, or even 400 million. The mid-term goal is to exceed 100 million US dollars!
But apart from these directors, it is difficult for other directors to squeeze into the 100 million yuan box office club. Those who can squeeze in are the best among Chinese directors. It was not until later, after the RMB depreciated significantly, that some directors struggled to squeeze in.
Went in
"If the box office is really over 100 million, it is indeed not expensive!" Wang Yan said. After so many years in the Mainland, of course he knows how difficult it is to achieve a box office of over 100 million.
"Of course, I know that it is indeed difficult to make you believe that the box office can exceed 100 million. How about this. In addition to charging by the second, we also charge according to the box office. If the box office is less than 100 million, we will not take any money. If it exceeds 100 million, we will not take any money.
, just one million per second, if it exceeds 200 million, then it will be two million per second, if it exceeds three ones, it will be three million per second, how about!" Zhang Yicheng proposed such a plan with unusual confidence. This plan is very important to Uni-President.
It's really good. If it's less than 100 million, Zhang Yicheng won't charge a dime. That doesn't mean it's free advertising for Uni-President. If it's more than 100 million, charging 1 million per second is certainly not expensive. It's very
It is cheaper. If it exceeds 200 million, it will be even cheaper. You must know that although the difference between a movie with a box office of 100 million and a movie with a box office of 200 million seems to be only meaningful in terms of box office, the difference is actually very different.
The social influence of 100 million and 200 million is completely different. It can be said to have increased like a geometric coefficient. It can be said that if the box office exceeds 100 million, then one million per second is indeed not expensive. If it exceeds 200 million, then two
A million per second is too cheap. If it can have a box office of 300 million, then even an advertising fee of 3 million per second will be extremely cheap.
It can be said that this plan is simply the best for Uni-President. If the box office is less than 100 million, it is equivalent to giving them free advertising. If the box office is higher, for Uni-President, the effect of advertising will be
It’s literally doubled. It’s not expensive at all. Not only is it not expensive, it’s simply cheap. In other words, no matter how good the box office is, Uni-President will not suffer any loss!