With Uni-President Group's request to place advertisements in "Destined to Love You", this was just the beginning. Then Zhang Yicheng received a call from Fang Zhenghua, the general manager of Coca-Cola Company.
Because of his outstanding performance in the Sprite project, he was promoted by the head office to the general manager of the Greater China region. He was only one step away from the position of president, but it was not far away, because his immediate boss would also be transferred soon.
Back home, it is said that a big boss in the Coca-Cola Company is supporting Fang Zhenghua and wants to pave the way for him. He is even considering increasing his shareholding. The number of shares held by him is still under discussion.
You know, Coca-Cola's current market value is tens of billions of dollars. One thousandth of it is worth tens of millions of dollars. It can be imagined how much Fang Zhenghua values it. Of course, due to the success of the Sprite project, Coca-Cola
The huge profits brought by the company are not just tens of millions of dollars.
You know, a giant company like Coca-Cola with a history of more than a hundred years often does not easily control 100% of the shares like it did at the beginning. After years of financing and listing, generally speaking, it is enough to control more than 10%.
For those who have a very important say, it is conceivable that one thousandth of the shares are already very heavy. And as Fang Zhenghua continues to climb up, it is only a matter of time before he increases his shareholding. It is hard to imagine.
, the senior management actually has no shares and is not a member of the company. So-called professional managers can be hired to take care of it. However, these professional managers are just like the rumored ones who have breasts and are mothers. It doesn’t matter success or failure. The salary is so high anyway.
, and often mess around, so the best way is to become your own person, which is also what many people like.
Coca-Cola has already planned to follow this plan in other regions, but that has nothing to do with Fang Zhenghua for the time being. He is only the general manager of the Greater China region, not the general manager of the head office.
Of course Fang Zhenghua knew that he was able to be as proud as he is now, naturally because Zhang Yi became
If it weren't for the planning case Zhang Yicheng proposed at the beginning, how could he have the pride and glory he has now? No, he went directly to Zhang Yicheng
"Mr. Zhang, I'm very happy to congratulate you. Mr. Zhang has been very successful recently!" Fang Zhenghua didn't come directly, but made a phone call. He laughed as soon as he came up and said
"How can there be Director Fang? Oh no, now it is General Manager Fang who is in the spotlight!" Zhang Yicheng replied calmly.
"Haha!" Fang Zhenghua was in a good mood, and of course he had no intention of shirk. Anyway, in the Coca-Cola Greater China Division, he can already be said to have the power to control the sky with one hand. Everyone must act based on his face. His boss is no longer very good.
I'm in charge now, so I'm just waiting to apply for transfer back. In fact, it's almost as if he's not the president now.
"What's up, General Manager Fang, come to our small company today when you have time!" Fang Zhenghua was in a good mood, but Zhang Yicheng was also in a good mood. He had just negotiated a deal worth tens of millions, among which the ones that had already been confirmed were
There is an income of 8 million, and although the rest has not yet been determined, it is only a matter of time.
"Small company, hey, Mr. Zhang, what you said is against your will, tsk tsk, look at the recent big deal, no!" Fang Zhenghua laughed and made a joke about Zhang Yicheng, but this was not just a joke.
That's all, he had to marvel at Zhang Yicheng's development. He knew that perhaps for Zhang Yicheng now, even if he added the shares that Coca-Cola was about to give him, he might not be able to compete with Zhang Yicheng.
And just over half a year ago, he was still a penniless boy. At that time, when Zhang Yicheng first came to him, he was nothing at all, but now he is the CEO of a large brokerage company.
In the past six months, both of them have experienced too much and changed too much.
"Haha, as the saying goes, don't go to the Three Treasures Palace for nothing. Today, General Manager Fang called me personally. There must be a reason!" Zhang Yicheng said with a smile.
"It's like this. I came to you for two things. One is to invite Yang Guang and Yan Yuanyuan from your company to endorse our Coca-Cola!" Fang Zhenghua said.
"Wait a minute, is that Coca-Cola or a product of Coca-Cola? You have to make it clear!" Zhang Yicheng said with a smile. Another one came to give money to him! How can he be unhappy?
If it is just Coca-Cola, it is just to endorse one product, but if it is a product of Coca-Cola, it is another matter. Coca-Cola is not just a product of Coca-Cola, and the price of endorsement can be said to be very different.
Got it
Fang Zhenghua shook his head and laughed, Zhang Yicheng really didn't suffer at all, and said with a smile: "It's Coca-Cola, we plan to invite Yang Guang and Yan Yuanyuan to be the spokespersons of our Coca-Cola family's new season advertising, and officially become members of the Coca-Cola family!
"
Although Yan Yuanyuan and Yang Guang have also shot advertisements for Coca-Cola before, shooting advertisements and endorsements are two different things. Just look at the remuneration. Endorsements are often worth millions, and shooting advertisements can
If I give you a few thousand, that’s a lot. Although Yan Yuanyuan and Yang Guang shot advertisements for Coca-Cola before, they were not endorsements. And as Yang Guang and Yan Yuanyuan’s reputations rose, they were basically giving Coca-Cola free of charge.
It was an endorsement. Both parties knew this very well, but they just didn’t go out to expose it.
But in fact, for Zhang Yicheng, he prefers to cooperate with Pepsi-Cola instead of Coca-Cola. Firstly, because Pepsi-Cola and Zhang Yicheng's positioning of Yan Yuanyuan and Yang Guang are consistent, that is, Yang Guang is passionate and energetic, but Coca-Cola
It pays more attention to the feeling of family fun, especially at the end of the year.
This will have some impact on the positioning of Yang Guang and Yan Yuanyuan. This is the first point. The second point is that there have been rumors that Coca-Cola has a curse. Legend has it that all artists who endorse Coca-Cola will eventually have a career decline. Although this is nonsense,
It's groundless, but in fact, if you really take a serious look at the celebrities who endorse Coca-Cola, they are all like this. They have declined to some extent, including Liu Xiang, including she. Compared with before they did not endorse, it can be said that they have declined a lot.
, Liu Xiang was injured directly before the game, and she almost disbanded because of Salina's injury.