Whether it's worth it or not is all a matter of his words!
Anyway, now he almost controls the sky with one hand, and he can basically make up his mind!
"The other thing is that Yan Yuanyuan, the price we gave is two million!" Fang Zhenghua said. For Coca-Cola, it is estimated that this is the lowest endorsement fee. The average price in the past year was only one million. This is
The price is indeed not low for other manufacturers, it should be considered above average, but for Coca-Cola, it is a rare low price, because the ones Coca-Cola hires are all superstars, with super strong
Only popular artists have the opportunity to endorse Coca-Cola. Why Liu Xiang was able to endorse Coca-Cola as an athlete? It was because Liu Xiang was facing the Olympics at that time and was the first hurdler to become a national idol, so he became so popular in the end!
Like Pepsi, Coca-Cola’s strategy is not to be a superstar, but at least a first-line popular star!
If you are a popular star on the front line, the price offered by Coca-Cola will be far more than that, starting at at least four million. Of course, the time period is usually two or three years.
After Yang Guang’s huge endorsement of 10 million, Yan Yuanyuan’s endorsement of 2 million was just a trivial matter. After Fang Zhenghua’s strong promotion and the huge endorsement of Yang Guang, the management of Coca-Cola Greater China
No one is willing to go against Fang Zhenghua on this issue. It is clear that sooner or later, Fang Zhenghua will become the president of the Greater China region and will be their immediate boss in the future. If you go against him, isn't that asking for trouble?
And if this project succeeds, they will also be able to take advantage of it and get a share of the credit. If it fails, of course there will be someone like Fang Zhenghua who takes the lead. If the sky cannot fall, they will naturally not think too much about it.
However, they did not think about it. All profits are accompanied by risks. The greater the profits, the greater the risks. If they are not willing to take risks, how can they achieve great success in one fell swoop?
Founder Fang Zhenghua became the CEO of Coca-Cola in the Greater China region at a young age of over 30 years old. Of course, it was impossible to do it steadily. If he had done it steadily, how long would he have endured to get to where he is now? Even if he was younger,
But it will take at least twenty years to boil the people above them alive. After twenty years, the day lilies will be cold, so what else can be said!
Fang Zhenghua is like this, and so is Zhang Yicheng. If Zhang Yicheng had not taken a risk and gambled all his wealth on Xu Song's new album, he would not be where he is now. He is probably still fighting for one or two million at this time.
Tangled
Of course, neither of them invest blindly. There are many things to consider in this kind of thing. Both of them dare to do it when they have a certain degree of confidence. Zhang Yicheng has the time-honored insights brought by his rebirth, while Fang Zheng
Hua, she did this purely because she trusted Zhang Yicheng.
When Zhang Yicheng heard this price, he naturally knew that Fang Zhenghua had obtained the best result for him. In fact, Yan Yuanyuan's current net worth, one million endorsements for three years, is more than enough, even though he still has a otaku on his head.
She has the title of a goddess, but in terms of popularity and popularity, she is still a bit worse than the second tier. You know, with the success of Yan Yuan Yuan's male and female goddess model, there are now many model agencies that follow this routine.
We started cultivating artists, but within half a year, more than a dozen otaku goddesses, big and small, were born. Of course, they were still far behind Yan Yuanyuan, and their paths were not the same as those of Yan Yuanyuan.
Go, Yan Yuanyuan is an innocent girl next door, and most of them take the sexy route. Although no one can shake Yan Yuanyuan's current status for the time being, in fact, it has indeed diverted many otakus away. Otakus
There are also some wretched ones among them who have switched to other people's camps. Although they cannot threaten Yan Yuanyuan's status for the time being, Zhang Yicheng actually knows that Yan Yuanyuan's progress will only end here because of his reputation as a otaku goddess.
, it is impossible to make any great progress anymore
But it is precisely because of this that Zhang Yicheng came up with the idea of planning another path for Yan Yuanyuan. The otaku goddess and other things are only suitable for the starting line. Now that the starting point is perfect, it is time to take other paths.
For example, "Thirty-three Days of Broken Love" was developed for this purpose.
Therefore, the two million two-year price offered by Fang Zhenghua can be said to be a very favorable price. Many first-line stars only pay this price.
"For the sake of our relationship, I can tell you that I can sign with you for one million for one year, but not for the second year!" Zhang Yicheng said
"What?" Fang Zhenghua was a little surprised, how come there are still people who don't want money?
"Because Yan Yuanyuan is planning to have a movie and a TV series this year, one million a year is indeed a lot now, but by this time next year, Yan Yuanyuan will definitely cost more than this!" Zhang Yicheng said calmly, the meaning was obvious.
Yes, I just signed it for one million a year for your sake. Otherwise, with Zhang Yicheng's character, he would rather keep Yan Yuanyuan in cold storage for a while. As for endorsements and advertisements, Zhang Yicheng is not that short of money.
In other words, it’s not that they are just short of money. In other words, except for Fang Zhenghua who will offer him two million for two years, others can become an artist of Wei Yuanyuan’s level for one million for three years.
, even this is quite a lot
Just one million to sell Yan Yuanyuan for the next three years is not what Zhang Yicheng wants. Even if Yan Yuanyuan works hard to accept more than a dozen advertisements in a year, it is still not worth Yang Guang's casual acceptance of one.
Advertising money is so exhausting that I can’t make any money. That’s it.
This is how it is in the entertainment industry. Once you are famous, money and everything else are just a cloud. If you don't have anything, you can turn your hand into clouds or turn your hands into rain. That's how it is.
Zhang Yicheng is well aware of this. Of course, this also requires a boss like Zhang Yicheng who thinks about artists. If it were a pure businessman boss, he would probably let the artists desperately accept advertisements while they are still famous. In a year
If you pick up more than a dozen mosquitoes, you will get millions anyway. No matter how small the mosquitoes are, they are still meat. What’s more, this is not a small sum of money. As for the future, God knows whether these artists will still be popular in the future, even if they are.
The net worth will increase. It is not cost-effective at this time, so what does it matter? Just take it. How many companies are there in China? Are there thousands, are there tens of thousands?