All kinds of people are looking for opportunities and ways to participate in the director's audition. These are all in the circle, not those outside the circle. They are well-informed, so even if the director's audition has not started yet, they are already moving towards this.
Bian rushed over
What Zhang Yicheng didn't expect was that when the news was released, the first TV station to rush over was Tomato Channel and Jiangsu Satellite TV.
And the person who came this time was not anyone else, but Zhou Li, the director of Jiangsu Satellite TV.
As the director of Jiangsu Satellite TV, Zhou Li is considered a celebrity in the circle, not much worse than Yang Changsheng of Mango TV.
As a female streamer, it is obviously difficult for Zhou Li to become the director of Tomato Channel. During Zhou Li's tenure, she carried out drastic reforms. From the bottom of the ratings ranking in 2003, to this year, it is only slightly worse than Mango Channel.
Jiangsu Station has grown rapidly from a media entity with a weak foundation from 600 million yuan to 2 billion yuan in a few years, with the annual total revenue increasing by about 35%. This solid achievement has laid a solid foundation for the recovery of Jiangsu Station.
At the same time, it also gained Zhou Li more attention in the industry.
Jiangsu Satellite TV and Hunan Satellite TV's "Jianghu" Secret Battle The competition between Hunan and Jiangsu Satellite TV has been going on for a long time, especially the most painful topic later, the "job-hopping incident" - Hunan Satellite TV's Ma Ke, Li Hao, and Peng Yu successively joined
Jiangsu Satellite TV, together with Li Xiang, Hunan’s “four niche students” collectively completed job hopping
The job-hopping incident can be regarded as a way to "attract attention". At a time when competition is so fierce, this behavior attracts everyone's attention, and everyone will go and watch the excitement.
In fact, it is very simple. The reason why Jiangsu Satellite TV chose them is that they need each other for hosts. They are eager to have a new platform to provide a stage for their growth, improvement, and development. We are also willing to find outstanding hosts with strength and potential, Host Jing.
People are one of the important symbols of a platform. Their performance directly determines the popularity of the program. If satellite TV wants to win more attention in the market, the host is a very important bridge.
One of the most important reasons for Mango Channel and CCTV to dominate is that there are enough and good hosts. In the past two years, as major TV stations have prepared for war, they have reached out to these two giants. Mango Channel has been
These were not the only ones poaching, CCTV also had many poached later.
In other words, it is actually because the number of people on a platform is limited. For example, Mango Channel has only a few popular variety shows. Even if it forms a hosting group or something, the number of people is still very limited. Later, the four Mango Channel
Niche students collectively change jobs because they don’t get enough opportunities and are far from being able to compare with the older generation such as He Jiong and Wang Han. It is inevitable for people to move to higher places.
But no matter what, this is inseparable from Zhou Li's planning, which is indeed very skillful.
But Zhang Yicheng really didn’t expect that the first person to come to his door would be Tomato Station.
"Hello Zhou Tai, I didn't expect that the first one I saw would be you?" Zhang Yicheng said with a smile.
"Come to think of it, I was the first to arrive!" Zhou Li said with a smile. Although according to her age, Zhou Li is definitely Zhang Yicheng's mother, but Zhou Li does not dare to underestimate the young man in front of her at all.
He is very young, but he has already created such a big business. When he was the same age, he was just a young man who had just entered university and didn't understand anything.
"Well, he is the first one!" Zhang Yicheng said with a smile. Being the first one does not mean that Zhang Yicheng will definitely sign a contract with them.
"Haha, speaking of which, our station is very optimistic about Mr. Zhang's idea, so I came over!" Zhou Li said, "Although our Jiangsu station is not as good as Hunan station and CCTV for the time being, we can
In terms of ratings, we were the satellite channel with the fastest growth in ratings in the first half of the year, ranking second among national satellite channels. It was the first to cover 31 provincial capitals and municipalities across the country, and covered only 4 cities in 333 of the 337 prefecture-level units in the country.
Without coverage, the comprehensive coverage rate in prefectures and cities reaches 98% and will soon reach 100%, which is also very powerful!"
"Of course, I don't doubt your station's strength!" Zhang Yicheng said, "But for this selection of directors, I want to know how much support I can get from your station!"
"Of course, full support!" Zhou Li said, "All resources in our station will be inclined towards this talent show, and we must make this talent show a success!"
"Of course this is excellent, but I have a question!" Zhang Yicheng said. If he can get the full support of Jiangsu TV, then his influence will naturally rise sharply. "Although this director selection is also a talent show,
But because it selects directors, it is not as influential or attractive to audiences as other talent shows such as Super Girl and Fast Boy. Why is your station so concerned about it?"
When Zhou Li heard this, she just smiled lightly and said: "Of course, this draft cannot be compared with Super Girl Fast Guy, but this is different from amateur drafts like Super Girl Fast Guy. It is professional. Our station
It’s still more important!”
"Furthermore, in fact, I have another purpose for coming here this time, which is to form a strategic partnership with your company!" Zhou Li said
"Strategic partnership?" Zhang Yicheng was stunned.
"Well, I heard before that it seems that Mr. Zhang intends to participate in the production of Mango Channel's new drama!" Zhou Li said
"Yes!" Zhang Yicheng nodded. This is not a secret. Zhang Yicheng has no intention of hiding it, but what does this have to do with strategic partnership?
"Actually, our Jiangsu TV station has also thought about self-made dramas!" Zhou Li finally explained her purpose. "The trend of self-made dramas is inevitable. Chinese TV is on the road of integrating production and broadcasting. There is no need for production and broadcasting.
On the contrary, there should be a diversified combination of TV series that account for 50% of TV program broadcasts. If the TV station does not produce it itself, it will be abnormal. There are dozens of satellite TV stations across the country. How do we reflect our recognition and personality? We need to rely on self-made dramas."
In 2004, the distinctive positioning of "emotion" allowed Jiangsu Satellite TV to stand out from many provincial satellite TV positions and become the channel with the most distinctive brand characteristics; and driven by a series of programs, it achieved rapid growth in ratings and viewership share
And this was what Zhou Li had single-handedly facilitated, so Zhou Li was very persistent and affectionate about this.