In recent years, Jiangsu Satellite TV and Hunan Satellite TV have been fighting fiercely to compete for the top spot in the "New Year's Eve Party". They have started a war of words over who is the ratings champion in the "New Year's Eve Party"; Jiangsu Satellite TV has also continued to poach Hunan Satellite TV!
For this reason, Jiangsu Satellite TV is preparing to invest 600 million yuan this year to seize the position of the leader of satellite TV.
In this regard, Zhou Li also has her own plan. If she wants to seize jobs from Mango Channel, she must start from both self-produced dramas and independent dramas. Mango Channel initially gained huge benefits from independent dramas.
It started from Dae Jang Geum
Compared with Hunan Satellite TV, Jiangsu Satellite TV is obviously "not short of money." Since 2009, Jiangsu Satellite TV has spent 200 million yuan to buy independent dramas, from the latest epic drama "New Romance of the Three Kingdoms" directed by Gao Xixi and starring Lu Yi, Yu Hewei, etc.
"Pandaman" starring Jay Chou, Nanquan Mama, Eric Tsang, Wilber Pan, etc., Jin Yong's drama "The Legend of Heaven and Sword of the Dragon" starring Deng Chao and An Yixuan, "The True Colors of a Man" starring Liu Ye and Luo Jialiang, "Iljimae" starring Korean idol Lee Jun-ki
Wait, it can be said that everyone is a big spender.
In addition to solo dramas, there are self-made dramas. Mango Channel will start to produce self-made dramas again after 1989's "Huan Zhu Ge Ge". This is obviously a trend, both from the development trend of foreign and Hong Kong TV stations.
Look, these are all trends
However, Tomato Channel is much slower than Mango Channel in this regard, so Zhou Li plans to simply adopt a two-pronged approach, making her own dramas while broadcasting her own dramas, in an effort to unseat Mango Channel.
Judging from the plan of Tomato Station, it is indeed a generous and wealthy one!
The reason why TV drama production is done by satellite TV is because when the time comes, competition among satellite TV has not reached a stage in the past. Many satellite TVs do not have such demand. Today, many have ideals and ambitions and want to build their own platforms into satellite TV with national value.
I really want to make some breakthroughs. Drama is fundamental and mainstream for TV stations. Chinese audiences have loved watching stories since ancient times, so actually making dramas is a natural thing.
"So what does Zhou Tai mean?" Zhang Yicheng asked
"What I mean is, it's like the strategic cooperation between Tianyu and Mango Channel!" Zhou Li said, "We can also form such a strategic partnership!"
"As for our station, although we are determined to open up a market for self-produced dramas, we have little experience after all. Your company is very experienced in this area, and Mr. Zhang, you are also a gold medal screenwriter, so we hope to form a strategic partnership with you!
"
Hearing what Zhou Li said, Zhang Yicheng roughly understood that it was because Tomato Taiwan had little experience, so he wanted to find them to tie them up and work together.
"But with the strength of your station, even if you shout, there should be many companies that want to cooperate with your station!" Zhang Yicheng asked. Judging from the trend of Tomato Channel in the past two years, if you just shout, there will be one.
If you are a one-vote company, why do you have to find Sky Blue Entertainment, a company that has only been established for two years?
"Because of quality, we are here today. The primary stage of Chinese TV dramas is over. All TV drama broadcasters should say goodbye to shoddy and completely low-cost production, because the entire audience has changed, and the audience's aesthetic needs have increased. Production
The method needs to be more sophisticated, and our equipment is also high-end. We hope that the TV series we produce will have an artistic taste and be enjoyable to the audience while also leaving an aftertaste. As a broadcast platform, we must have the ability to produce dramas at the same time.
As long as such a goal and expectation is achieved, the market return will definitely be greater than the investment," Zhou Li said with confidence. Just like Yang Changlin, Yang Changlin single-handedly promoted Mango Channel from a small channel to the leader of satellite TV.
Position, naturally very confident
Zhou Li is similar. She has promoted Tomato Channel, a small channel, to the second position of satellite TV. Naturally, she is extremely confident.
Zhang Yicheng stood up and paced around. In fact, there is a popular saying in later TV circles: watch gift dramas in 2009 and homemade dramas in 2010!
There is no doubt that homemade dramas are the trend of the future, but whether to cooperate with Tomato Channel is a big question
Because once you choose to cooperate with Tomato Station, you will be tied to Tomato Station’s chariot in the future. This is almost predictable, and this is definitely not what Zhang Yicheng expected.
Tomato Channel is good, and it is indeed a good backer for ordinary small companies, but for Zhang Yicheng, it is not that simple, because he does not own a TV station, so in terms of TV station competition, he is completely
He is in an independent state. He can sell his TV series to whomever he wants. This is very free.
Of course, freedom is not the only reason, but at least it is an important reason, right?
The most important thing is the ratings. The most important thing about the quality of a TV series is the ratings. What determines the ratings of a TV series is not only the quality itself, but also the relationship between the broadcasting platform.
There are many garbage dramas, just because the platform is good, the ratings have reached a tolerable level. If a good platform is coupled with good quality, it can create a ratings myth
So far, the best viewing platform in China is naturally Mango Channel. With Mango Channel's viewing platform, it can obtain extremely high ratings, even for some bad dramas.
In fact, Mango Channel introduced some rubbish precisely because they were too confident in their broadcasting platform, thinking that they could create miracles every time. As a result, they aroused extreme disgust among readers, and coupled with the bombardment of advertisements,
This directly led to the plummeting ratings of Hu Lai Mango Channel, and even fell directly out of the top ten. It can be said that it suffered heavy losses.
But for now, Mango Channel is indeed the best broadcasting platform in China. In the future, if "Naked Wedding" or even "Next Stop Happiness" can be broadcast on Mango Channel, it will undoubtedly have the greatest influence.
You can also think about the ratings, it will be a very impressive number
Although Tomato Channel is known as the broadcasting platform second only to Mango Channel, in fact, everyone knows that there is still a lot of difference between the two parties.
Even if Tomato Station is willing to pay more, Zhang Yicheng is actually more willing to choose Mango Station!
——————————————————————————————The first update is here!