This is actually an advertisement, and everyone feels like their eyes are shining brightly!
It’s as if no one has seen advertisements before. They have seen so many advertisements since they were young that they have lost count, but this is the first time they have seen such a special advertisement.
Because this seems to be presented in the form of a story from beginning to end, many people do not realize that this is an advertisement.
It’s not like there weren’t advertisements in the form of stories in the past, but they were usually very short. After all, TV advertisements are measured in seconds, so they were generally short and concise. This is a characteristic of all advertisements.
Now that advertising has been moved to websites, TV advertising has generally been moved to the Internet, and nothing has changed.
No one realizes that special advertisements need to be shot specifically to adapt to the Internet environment, so the effect of the advertisement has never been very satisfactory.
And the most important thing is that although this is an advertisement, it does not promote a lot of taste. To be honest, there are several people watching the video who have never drank Sprite. As Zhang Yicheng said before, it is dedicated to showing the taste.
Totally unnecessary!
Looking at the advertisement from beginning to end, the hilarious advertisement made them smile while they were busy at work, which is not easy in itself!
Although it has a certain advertising nature, strangely, these people don't mind it at all!
"Sprite has a high winning rate!" Wang Lun thought to himself. This is the idea that the entire advertisement wants to convey to them.
This situation not only happened on Tudou.com, but also on other major video websites. It was discovered at almost the same time that this video was featured on the homepage at almost the same time!
Each one is red and purple, which is of course Zhang Yicheng’s handiwork!
After the advertisement was produced, Zhang Yicheng took a look at it. It was pretty good and there were no problems at all. Because this was a special online advertisement, there was no need for any very exaggerated special effects, so everything was processed very quickly.
Then after Fang Zhenghua saw the advertisement, he also approved it and directly allocated one million to Zhang Yicheng. Zhang Yicheng directly went to the trolls on the Internet, the so-called Fifty Cent Party, and spread the million.
Go down
For a TV commercial, this million would be enough to hit it without even a sound of water being heard, but what can it do on the Internet?
You know, those trolls can upvote a post for just a few cents, and one million can generate millions of clicks!
Thanks to Zhang Yicheng's generous promotion, this video advertisement appeared on major websites almost at the same time.
Now, although the public has heard about Internet trolls, they don’t know much about it. Seeing this video that suddenly became popular, they can only assume that it was spontaneously supported by the majority of netizens. In addition, the content of this video is indeed very funny.
It really meets the characteristics of a popular video, so no one realizes that this is a successful online advertising campaign.
In just one day, this advertising video swept all major video websites. The video clicks on Tudou alone exceeded 3 million.
Fang Zhenghua's mouth almost broke out in laughter. The effect of this online advertisement was so good. According to incomplete statistics, this video advertisement was put up for only one day, and the number of clicks on major video websites has exceeded 10 million.
And these are the people who watched the entire advertisement willingly, and there was no compulsion in the whole process. The effect of acceptance is naturally different. With tens of millions of advertisement views, if such a good effect is usually achieved, it cannot be done without CCTV.
You also have to invest in prime-time advertising, which costs tens of millions, and it will take a whole year to achieve this effect.
But on the Internet, with this special form of advertising, it was actually achieved in one day. As for the one million, what kind of money is it? You can use one million to do what originally required tens of millions.
, don’t be too cost-effective. He saved the company tens of millions. No matter how you look at it, it’s a huge credit.
If only 1% of these 10 million people become Sprite customers, that would be a huge victory.
"I really didn't expect online advertising to have such an effect!" Fang Zhenghua from the Coca-Cola Company said with emotion, "Mr. Zhang is indeed a young hero. If it weren't for Mr. Zhang, I would never have imagined that online advertising could have such an effect!"
"Haha!" Standing opposite Fang Zhenghua, Zhang Yicheng chuckled, but in fact, he didn't even know that it could have such a good effect.
I can only say that today’s netizens are so simple and honest, and they don’t have the cunning, cunning and skeptical spirit of those netizens in later generations!
Although today's netizens are aware of the existence of the navy, they all feel that the navy is far away from them, and it is basically difficult to get entangled with them.
And later generations of netizens will unconsciously wonder if those things that are unusually popular overnight and are obviously suspected of advertising hype are not part of the hype.
They are not that easy to fool!
This is what I learned after being fooled countless times!
Just like in later generations, the people will not believe anything the government says, because after being deceived countless times, they find that what the government says is generally nonsense and cannot be believed, especially the lower the level of government, the more outrageous it is!
Zhang Yicheng originally thought that as long as there were one million clicks on this advertisement, it would be very good and it would be considered a success. This is not the usual sense of having one million views. This is honestly one million.
For those who have watched the video completely, the effect of this advertisement will be amazing!
However, Zhang Yiheng still underestimated the acceptance of this online advertisement by the majority of netizens in 2007, which far exceeded that of Zhang Yicheng's later generations.
The number of clicks on major websites has actually exceeded 10 million. This is just one day. If it is released for a few more days, it will be very easy to exceed 20 to 30 million. The advertising effect is simply amazing!
Of course, in front of Fang Zhenghua, Zhang Yicheng would not show even a little bit of uncertainty!
"Now I'm afraid many people can't believe that the Internet can have such a good effect!" Zhang Yicheng said with a smile. This is the benefit that the first person to eat crabs should have. The first person to eat crabs may be poisoned to death.
, but there may also be unprecedented benefits waiting for them
"When they come to their senses, this kind of advertising will be overwhelming!" Zhang Yicheng said with a smile. Online advertising itself has no technical content. The only thing worthy of praise is this innovation that they did not expect.
Fang Zhenghua immediately understood the meaning of Zhang Yicheng's words, that is, such a good effect may only be this time. Even if they shoot this advertisement again, it may be difficult to achieve such a good effect, because there must be many people.