It should be said that everyone has their own difficulties, and Zhang Yicheng cannot guarantee that he can do better if he is replaced. After all, the situation he faces is different, and magazine publishing is not what he is good at, so there is nothing to compare!
"Hello, I'm Zhang Yicheng!" Zhang Yicheng said.
"Murphy!" the beautiful editor-in-chief said calmly.
"Hello, Editor-in-Chief Mo!" Zhang Yicheng gently shook Murphy's hand and immediately let go.
"I'm sorry, it was my idea to cause you trouble by asking for more pictures this time!" Murphy said lightly, without sounding apologetic in his tone.
Zhang Yicheng seems to be somewhat used to it. Perhaps this Murphy is a facial paralysis. Zhang Yicheng guessed with some malicious intent.
"It's nothing. We can cooperate with any normal work requirements!" Zhang Yicheng said. As long as it is a normal work requirement, Zhang Yicheng will generally not refuse. For him, such excellence is also very beneficial to artists.
In his previous life, he knew that the young models under him had some objections to him and felt that he could not show mercy to her. However, for Zhang Yicheng, work is work, whether it is a man or a woman, it is the same.
The entertainment industry is a place where you need to be brave enough to get ahead. Ask any of those famous stars, those popular stars, who is not as tired as a dead dog and wants to die?
If you want to get high without suffering, forget it!
This is the kind of person Zhang Yicheng despises the most!
"Thank you so much!" Murphy said lightly.
Zhang Yicheng nodded and said: "It's okay, we might still have time to cooperate in the future!"
Murphy actually nodded and said, "Indeed, we may have many opportunities to cooperate in the future!"
Zhang Yicheng was stunned, what did Murphy mean?
"Mr. Zhang, I know that your company's artists have a relatively strong influence on the Internet, so our magazine wants to form a partnership with your company!" Murphy said
"Partnership? Do I know why?" Zhang Yicheng naturally knows what Murphy means by partnership. That means that in the future, both parties must maintain mutual benefit. Murphy's magazines will fully support Zhang Yicheng's artists. Of course, accordingly
, Zhang Yicheng also has to pay a certain price, such as shooting covers and the like
"Although this is related to the future strategy of our magazine, I believe that Mr. Zhang is trustworthy, so I said it. In fact, I am interested in online consumption!" Murphy did not hide it. Zhang Yicheng is not in their industry anyway.
Yes, besides, it doesn’t involve any secrets.
When Zhang Yicheng heard this, he knew almost immediately what Murphy was planning. In China, although the development of fashion magazines is much slower than that of foreign countries, there are historical reasons for this, but they developed later.
But it does not mean that there are few competitors. Not to mention the foreign magazines that have entered the country one after another, there are also many big-name fashion magazines in the country. However, Murphy's magazine was established late, its scale is not large, and there are no consortiums stationed there.
Without strong funds, you basically have no advantage and are struggling in the field of fashion magazines.
This is just like the small economic company in Zhang Yicheng's previous life. It had no connections, no funds, no connections, no resources, nothing. It could only maintain a state of not having enough to eat but not starving to death.
It is natural to want to change. Even Zhang Yicheng wanted to change in his previous life, but it is not that easy to change. The only blame is that he entered the market too late, so there is nothing to compete with those people in the original market.
There's a way!
Zhang Yicheng is pretty good. After all, he is a management company. If the artist he supports becomes famous in an instant, their company will turn around. Such examples are too common in the entertainment industry, although it is impossible to rely on
An artist can become a giant in the entertainment industry, but it is still possible to jump from a small shrimp-level company in the entertainment industry to a medium-sized company.
A company without well-known artists is like a small shrimp in the sea. It can be destroyed anytime and anywhere. After being promoted to a medium-sized company, it will have a certain ability to protect itself.
Murphy is very discerning and has taken a fancy to the Internet market. In fact, the Internet market is a very large market with many categories. Zhang Yicheng can target this market by launching the otaku goddess Yan Yuanyuan to win the hearts of thousands of otakus.
Favored, and Murphy can naturally do it
How difficult it is to enter the traditional market of fashion magazines and compete with those predators to capture the elite market. Murphy knows very well that the situation of magazines in recent years is not very good, which is naked proof.
It became imperative to open up other markets. When Murphy was distressed, the emergence of Yan Yuanyuan gave her a huge inspiration. Since Zhang Yicheng, a small company without any qualifications in the industry, can
Relying on the Internet environment, she became famous in one fell swoop. Why can't she sell the magazine on the Internet?
They all say that the Internet is virtual, virtual, they all say that the Internet is fake and untrustworthy, but many people ignore that the people sitting at the network terminal are all real people, and they are nothing more than what they do through the Internet.
The channel just appears
It is still very possible to promote their magazine through the Internet. Furthermore, Murphy has made up his mind to reorganize and make a considerable change in the style of the entire magazine. It will change from the original elite line to focus on fashion that the elite class likes.
, changed to a more popular and people-friendly line
The so-called fashion has always been something that only a small number of the so-called elites can play around with. Only they can grasp it. What most people like is something that belongs to the lower class and they disdain it.
However, Murphy noticed that in fact, except for a few people, most people also have a great need for fashion. In particular, many trendy men and trendy women also want to keep up with the pace of fashion, but they have never had any channels.
This is such a huge market. Even if most people are not very eager for fashion magazines, buying a magazine every few issues is still an astronomical figure. There are hundreds of millions of potential consumers in China, and those
There are so many elites who would be exhausted even if they only have a few million. Just these few million have to face competition from countless magazines. Why bother to compete with them!
As long as the market of ordinary people can be captured, then the sales volume will not be calculated in thousands or ten thousand copies as now, but at least hundreds of thousands or even millions of copies. By then, those so-called fashion magazine predators will be counted as