As long as they can seize this huge market, the so-called predators will become a new generation of super giants themselves.
As for some people, they may feel that they have lost the style of a fashion magazine and have changed from a high-end to a low-life thing. But so what, although they run a fashion magazine, in essence, they are still a businessman. Since they are businessmen, they pursue
Profit is our nature. As long as we can get the magazine out of its current situation, there is nothing we can't do!
At this point, Zhang Yicheng and they are completely on the same page. It should be said that they and Zhang Yicheng are on the same page.
Nowadays, companies in the entertainment industry not only don’t value the Internet market, but they also have a huge headache because piracy is rampant on the Internet. After an album is released, soon the Internet is flooded with pirated downloads, and the movie has just been released.
Piracy is everywhere on the Internet. Even before TV series are released, dramas are overwhelming on the Internet. They even claim that the spirit of the Internet is sharing. In fact, what they do is not sharing, but piracy.
This has led to a large group of people who make a living from this!
In the eyes of those companies, the Internet is the source of all troubles. If there could be no Internet in the world, then the world would be harmonious!
But Zhang Yicheng doesn't think so. If they only think this way, it would be too superficial. Indeed, piracy is everywhere on the Internet, which has indeed diluted a lot of their interests. But if you think that the Internet only has a bad side, that is
Big mistake!
In fact, the promotion side of the Internet is relatively obscure. Take movies as an example. Although online piracy has diluted the profits of movies, the box office of movies is still rising year after year. In a few years, there will be a breakthrough like "Let the Bullets Fly"
A $100 million blockbuster movie is out
Why is that?
Is it just because the economy is improving?
Of course this is not the case, but because although there are countless pirated copies on the Internet, it has actually cultivated countless potential audiences for the movie. Although they watch pirated copies on the Internet, in fact, if they are really rich, who is willing to watch pirated copies?
As long as they have money, most of them will choose to watch genuine movies in the end. It is precisely because watching movies has become an important part of their daily lives.
This is all cultivated by them as online piracy. Without online piracy, many people would not have the habit of watching movies at all. Even if the economy improves, they will not have the habit of watching movies.
Of course, this does not mean that piracy is good. Piracy still needs to be vigorously cracked down on. In fact, our country’s policy is to allow piracy to flourish.
In the early years, the economy of our country was still very poor. Basically, the people could be described as poor. In this case, how could we watch genuine movies, and the people had very little spiritual entertainment, so at the beginning the country indulged and even encouraged it.
The development of piracy
Sure enough, within a few years, even if the economy had not reached a certain level, the people's spiritual entertainment was still greatly supplemented. However, it also caused considerable problems and cultivated an entire piracy interest group, which was difficult to eradicate.
But at the same time, we should also see the positive side of the Internet. Those Internet users are actually potential customers, right?
Even if it is only a small proportion, considering the hundreds of millions of Internet users now, it is still an exaggerated figure. If Yan Yuanyuan's image of an otaku goddess is widely accepted by only 1% of Internet users, it is still a very exaggerated figure.
Tens of millions of people, among such a huge number, even if only one percent or even one thousandth becomes a die-hard fan, the power that can be unleashed is very terrifying.
The remaining people can also become fans and potential fans.
These are what Zhang Yicheng has seen. In the traditional market, whether it is manpower, material resources, connections, funds, or channels, Zhang Yicheng has absolutely no connection with those giants.
Comparability, if you want to catch up with them or even surpass them, you must find another way, and the Internet will be a very good way and an untapped market.
To seize the opportunity before they paid attention to this market, Zhang Yicheng knew that this time would not give him a long time. It might take one to two years for those big companies to come to their senses and realize what they were missing.
They will aggressively enter the online market, but for Zhang Yicheng, one or two years is enough time to seize the opportunity and determine certain strategic advantages. If he can't compete with them in the traditional market, can he still not be able to compete with them on the Internet?
This is Zhang Yicheng's only chance!
Now Murphy and he had the same idea. The two of them thought of going together and supporting each other. Now it seems that he is suffering a little bit. After all, he used his fame to open Murphy's magazine.
Internet market, but on the contrary, looking at it from the other side, when Murphy's magazine really establishes a foothold in the grassroots class, it will be of great help to Zhang Yicheng.
And if we form a partnership, we won't just cooperate this once in the future. It should be said that there will be many opportunities for cooperation in the future. There will definitely be many opportunities for cooperation. In the future, it will be much easier for Zhang Yicheng's artists to be on the cover of magazines.
In fact, for an artist, especially a female artist, the number of magazine covers she has appeared on is also an important factor in measuring whether she is popular.
Especially if Murphy's magazine can successfully gain a foothold and become a well-known magazine, then for others, if you want to be on the cover of the magazine, you have to wait in line to see the time, but for Zhang Yicheng, he can use this channel as a partnership.
To promote artists, especially newcomers who are in urgent need of publicity, multiple channels are naturally very important to Zhang Yicheng.
Of course, all this is based on a very smooth situation for both parties. Now Murphy values Yan Yuanyuan's influence among Internet otakus and hopes to use her influence to expand the market, while Zhang Yicheng values the ability to use this platform in the future.
Quickly promote the artist
It should be said that it is a win-win situation. For both parties, there is no loss. On the contrary, they will get huge benefits from this cooperation!
"Of course, I'm very willing!" Zhang Yicheng nodded and looked at Murphy. Murphy immediately understood that Zhang Yicheng understood her plan, so he smiled and said nothing. Smart people communicate, and they don't need to talk much. They both understand.
"I will let my artists fully cooperate with your magazine's shooting!" Zhang Yicheng promised.
"I will also leave enough space!" Murphy also said