Author: Maple Tree

After discussing the cooperation matters, it was already late. This was the first time Liu Yue had been busy so late in the city. She was afraid that she would not have enough time to make egg tarts, so she quickly jumped on the cart and asked Shen Qingyan to drive home quickly.

Shen Qingyan was still quietly listening to Liu Yue's instructions as usual, but Liu Yue still saw that the other party had questions, but he just didn't know how to speak.

Liu Yue took the initiative to speak considerately: "What do you want to ask?"

Shen Qingyan paused for a moment, perhaps because he didn't expect Liu Yue to take the initiative to raise this question, and he didn't know where to start.

Liu Yue thought to herself and said, "I want to know why Grandma Zhang's Ping'an fruit sells for such a high price?"

Shen Qingyan responded dully.

He had never been exposed to such a thing before, and he thought it was unbelievable at first. He just followed the arrangements based on his trust in Liu Yue, but later he was shocked by Liu Yue's methods.

"In fact, what Ping An Guo sells is no longer goods. We have a more accurate term called commodities."

"commodity?"

"Yes, goods, because our supplies are rich and customers have many choices. The vendors have tried their best to get people to buy their goods, so they will give their goods a unique meaning, so that everyone can buy them because of these.

We choose our own goods for special meaning.”

Liu Yue tried her best to explain it as plainly and easily as possible.

"So you gave Apple the meaning of peace?"

"Well, I actually copied this from a merchant over there. We always give out peace fruits during festivals there."

"Christmas Eve."

Shen Qingyan continued to ask: "So you chose the Escort Agency to sell Ping'an fruit? But why does Uncle Zhong's sesame biscuits sell so well in front of the Escort Agency?"

This is a question he has never thought about. Since Liu Yue said that escort agencies and inns usually have business relationships with wealthy businessmen, why is there such a big gap between Uncle Zhong's business in the two places?

"This is because everyone has a stereotype about the escort agency. They think that the escort agency is a place for people who mess around and lick blood from their swords. But those people also have to eat and drink water. They are not allowed to prepare dry food when they go out?" Liu Yue thought for a while,

He added, "Actually, Grandma Zhang made a mistake when she bought apples at the entrance of the inn. She thought that the people in the inn were all dignitaries, so it would be easier to sell them, but the quality of their apples was actually average, and those were knowledgeable people.

Naturally, people like this will not make do with food. In fact, Grandma Zhang can sell her apples as long as she moves to another place."

"Then the merchants who peel off the red silk bit by bit when buying Ping'an fruit are trying to combat competition?"

When Liu Yue heard this question, she knew that the other party must have thought carefully about her methods in the past few days, but after all, the knowledge she had come into contact with before was mostly the poems of saints, so she had a little understanding; "Yes, because we must have met competitors.

, when this situation cannot be avoided, we should try our best to drag them out and make our own reputation first."

Shen Qingyan carefully recalled the process of selling Ping'an fruit. Liu Yue's behavior really caught them off guard. When the other party finally made the fruit almost the same as Granny Zhang, Granny Zhang's reputation for selling Ping'an fruit had already spread.

The news spread in Pinglu City.

"But why do you only buy fifty a day? Wouldn't you make more if you sell more?"

"Because the market will be saturated, it won't be surprising if you sell more. Only if you don't get it, you will think about her. This is a trick to change from passive to active."

This is also the reason why many luxury goods like to have limited editions. A unique item can best appeal to consumers' vanity and trigger everyone to snap up it.

Shen Qingyan pondered for a moment and said: "Uncle Zhong's Zhuangyuan Shaobing is also made in this way. It gives the Shaobing a special additional meaning, and then uses the talent flag to arouse the vanity of the guests."

Liu Yue was very satisfied with her son's ability to draw inferences from one instance to another: "One more thing, the questions must be difficult enough."

After the No. 1 Scholar Sesame Cake came out, no one wanted to imitate it. Talent banners, literati plaques, and Jinshi Walls appeared one after another. However, the cultural level of the vendors was there, and the questions they asked were quickly solved. Not only did they not make any money,

I even lost a lot.

Liu Yue painstakingly rummaged through the materials she brought with her and found hundreds of difficult questions.

Shen Qingyan came into contact with this knowledge for the first time, and he couldn't stop chatting: "Then why do you need to prepare the second plan? Isn't it good to keep following this model?"

Because this is my old profession, doing this in ancient times gave me a sense of intimacy and homecoming, and it is really profitable!

Liu Yue complained silently in her heart.

But of course she would not ruin her image as a fairy in the Shen family, and found some high-sounding reasons: "Because the first option will inevitably raise the price of goods, and in the long run, it will destroy the market balance. We can't just focus on those rich people."

You see, we also need to consider the people’s economic purchasing power.”

Shen Qingyan thought about the recent surge in apple prices in Lucheng, and thought thoughtfully.

"Of course," Liu Yue added: "Another reason is that this model has been imitated so much, and it is easy to teach apprentices to starve to death. We also need to spend energy to prevent plagiarism, and merchants will leave after taking our ideas.

Condition."

The reason why Grandma Zhang and Uncle Zhong followed them wholeheartedly was because they were grateful, but it was also because the most important part of selling Ping'an fruit and Zhuangyuan sesame cakes was in their hands, which was the red silk mark that changed every three days.

Liu Yue needs to provide the problem of making Zhuangyuan Shaobing famous. Once these two are cut off, these two businesses will not be able to continue.

Seeing that Shen Qingyan seemed to be very interested in these business experiences, Liu Yue encouraged him to give it a try: "How about I give out the plans for the four products this time and you can execute them?"

She said it with regret. Shen Qingyan has a lot of things to do now. He has to drive the car every day, make egg tarts in the afternoon, and do some needlework in the evening. Oh, by the way, Shen Qingyan is also studying mathematics, but compared to what he is doing now

Shen Ling'an, a child who struggled to recite multiplication tables, had already learned binary equations. Liu Yue deeply doubted that she would not be able to teach Shen Qingyan in a while. After all, she was just a half-baked liberal arts student who was very good at selling goods and doing math problems.

It's a bit nerve-wracking.

Alas, when I taught Shen Ling'an mathematics, I really shot myself in the foot.

Shen Qingyan hesitated for a moment, then agreed and continued to ask her what the benefits of the second way of selling goods were.

Speaking of her profession, Liu Yue was no longer sleepy: "Think about it, there are only three people working in our family at full time. Making three batches of egg tarts a day is the limit. How slow it is to make money like this, but if you have

It is different when others supply the goods and we sell them. We only need to be responsible for this link, and the other vendors will cooperate. This not only saves time and trouble, but also makes more money. For customers, they have to buy things before.

Do you have to buy the same things, buy rice at a rice shop, cloth at a cloth shop, pens, ink, paper and inkstones at a bookstore. Every time you buy something, you have to be on the road for a long time. If there is a place that can provide all the goods at once, is it?

Isn’t it very trouble-free? And I will also give different explanations for each product to stimulate everyone’s desire to buy.”

Shen Qingyan could clearly feel the girl's voice rising a little, as if she was extremely fond of what he was talking about. He couldn't help but glance at her sideways.

The warm autumn sun coated her with a layer of soft light.

He couldn't help but think.

Is such a smart and intelligent person really just here to respond to Shen Ling'an's prayers?

The second update is here. It’s been a month since there have been any updates. It’s so touching.
Chapter completed!