The performance of Xiaoyao Mall's Indian branch is not only concerned by the people of Fairy Company, not only the Chinese, but also many foreigners who are interested in the Indian market, including Amazon's Bezos.
Bezos has always had a broad vision.
In addition to Europe and the United States, the two markets he values most are China and India.
The sudden emergence of Xiaoyao Mall in China has directly defeated the slow-growing Amazon, accounting for more than 80% of China's b2c market share. Bezos sighed and felt helpless.
Because in the past few years, Amazon has focused its energy on its basic market-Europe and the Americas.
Bezos originally wanted to vigorously develop the Chinese market in 2008, but he did not expect that the subprime mortgage crisis and the sovereign debt crisis came one after another, and he was suddenly busy dealing with it. How could he care about the Chinese market?
If you don't lay a solid foundation and rush to Xiao Qi's home court to compete with him, it will seem very uneconomical for Bezos.
Xiaoyao Mall seized the opportunity when Amazon did not have time to come to China, and relied on a large amount of money and connections to achieve a brilliant record.
Of course, Bezos is not too depressed, because China is getting richer and richer day by day, and there are as many as 1.5 billion Chinese people. With such a big market, Xiaoyao Mall will definitely not be able to fully capture it, even if Xiaoyao Mall wants to monopolize it.
, then the Chinese government will not allow them to do this.
Therefore, after Amazon has stabilized the European and American markets, Bezos is confident that he can also achieve success in the Chinese market. Although he cannot say that he will definitely beat Xiaoyao Mall, occupying 10%-20% of the share is enough to make the performance very dazzling.
of.
But the Indian market is different. The Indian market is too concentrated and lacks any strong competition. Once Xiaoyao Mall enters, it will easily form a substantial monopoly. Once Indians get used to Xiaoyao Mall, Amazon will be very
It’s hard to go in and get a piece of the pie.
Seeing a country with a consumer market of 500 million pass him by, one can imagine Bezos's depression.
He sometimes thinks that it would be great if he was as rich as Xiao Qi, so now he can let Amazon enter the Indian market and compete with Xiaoyao Mall.
Unfortunately, although Amazon has gradually recovered its vitality and its market value has returned to about 35 billion US dollars, Bezos's shares in it are still less than 20% of Xiao Qi's. Even Amazon's largest shareholder is Xiao Qi. He also
How to compare financial resources with Xiao Qi?
But Bezos is still not depressed and pessimistic, because he knew one thing from the beginning.
That is, Xiao Qi’s Xiaoyao Mall will never be able to occupy a mainstream position in Europe and the United States, or even become a first-class b2c online trading company!
Because European and American countries will never allow Xiao Qi to control their lives in this regard. Asians and European and American people are completely different people. Under the internal and external differences, only his Amazon is the most suitable.
B2C mall developed on these two soils.
If it can occupy the European and American markets, it will be no worse than Xiaoyao Mall. In the end, it may even develop better than Xiaoyao Mall.
After all, the most prosperous countries for mankind are basically countries in Europe and the United States. Although these countries have small populations, the profits earned in these countries are still very generous.
"Just wait! When I integrate the European and American markets, I will come to China to compete with you!"
Looking at the sales report of the Indian branch of Xiaoyao Mall in his hand, Bezos said to himself with sharp eyes.
Not only Bezos, Ma Yun was even more jealous.
He, Ma Yun, is a natural talent, but a crooked talent. He wants to do something big and vigorous, and wants to break out of China and become a world-class company.
Now that Alibaba Group was acquired by Xiao Qi, he could not abandon Alibaba and start over again. But since Xiao Qi agreed to let him take charge of Alibaba Group, he worked hard to take Alibaba away.
Baba is faring better.
The success of Xiaoyao Mall has already greatly stimulated Ma Yun.
He has regretted it more than once. Why did he copy the unlucky boy Lotte Mall's method instead of copying Amazon's model?
If that's the case, Alibaba Group must have been very good at doing B2C now, and it is very focused. It is not like it is now. The stall is too big, but the actual profits are not reliable at all!
So Ma Yun ambitiously wanted to build a Taobao mall, learn from the model of Xiaoyao Mall, and create a platform that specifically attracts big brands and companies to do online business. The name was called Taobao Mall.
But Xiao Qi rejected his idea without even thinking about it, and told him that if he followed this plan, many small and medium-sized Taobao sellers would be gradually abandoned by Taobao.com, and Taobao.com would become the leader of large companies.
platform, rather than an all-encompassing network platform that truly meets the needs of ordinary people.
At that time, Xiao Qi had a few words that particularly impressed Ma Yun.
"If most merchants on Taobao.com cannot make money, then Taobao.com cannot be called a success! In that case, I, Xiao Qi, will not be happy no matter what great achievements it achieves!"
Xiao Qi asked him to go home and consider this issue before agreeing to let him start Taobao Mall.
Didn't I say before that Xiao Qi asked Ma Yun to make decisions on Alibaba Group matters? Why is he interfering now, and Ma Yun still has to get Xiao Qi's consent?
The reason is very simple. If Ma Yun wants to build this Tmall mall, he must get billions of funding from Xiao Qi, so that he can do a good job in Taobao Mall. With the current funds of Taobao.com and Alibaba Group,
There is no way we can handle such a big project.
If you want to ask someone for help, you should naturally listen to Xiao Qi's opinion.
After returning to Lin'an, Ma Yun did not put this matter down. On the one hand, he asked people to study how to implement support measures for small and medium-sized businesses. On the other hand, he asked people to continue to study Taobao Mall and make the most detailed plan.
Seven months have passed, and Ma Yun still hasn't solved the problem. The biggest disagreement lies in Taobao's policy towards small and medium-sized sellers.
If we want to continue to increase support for small and medium-sized sellers, it will inevitably involve a lot of energy and material resources.
According to the current trend, it is definitely more than enough for Taobao.com to expand its current scale by two or three times. If Alibaba Group pays attention to these small and medium-sized sellers, the corresponding capital investment, manpower and material resources will inevitably increase several times.
The key is that the scale of Taobao.com has expanded, but the increase in profits is very limited. It cannot reach the ratio of input and output at all, and it may even lose a lot of money.
Therefore, a group of senior executives of Taobao.com have always felt that it is better to just let things go, as long as they manage it roughly, and simply act as arbiters and managers. This is enough.
Compared with Taobao.com and the upcoming Taobao Mall, Alibaba Group charges large merchants, which has huge profit margins. Moreover, these companies can find people offline, which greatly reduces the difficulty of management.
Comparing the two, it is obvious which one is more worthy of development.
Such thoughts have not changed much from the beginning to now.
Including Ma Yun thought so before.
But Xiao Qi's words also woke up Ma Yun. If he does this, I'm afraid Taobao.com will be in chaos in the future and directly become a shopping website with fake goods and a bad attitude, which will completely destroy him.
Ma Yun's reputation and brand name.
Anyway, most of the shares in this company belong to Xiao Qi, and it is Xiao Qi's business whether he earns more or less. As long as he grows the company's scale, he will be successful!
So Ma Yun also suppressed the objections in the company and forced them to implement Taobao.com's three-year plan. The focus was on how to support small and medium-sized sellers and how to manage each transaction in a refined manner so that ordinary people could use Taobao.
Happy Taobao online.
Seeing that things were about to be sorted out here, he suddenly heard that Xiaoyao Mall had left China and was developing rapidly in India. Ma Yun suddenly felt that his pace was too slow.
Taobao.com alone is famous and sounds good, but what's the use?
The profits of Taobao.com have been very low in recent years, and with the expansion of scale, there are gradually signs of losses. This is one of the main reasons why executives oppose increasing investment in Taobao.com.
It cannot expand its domestic influence and cannot go abroad to make money. This is much worse than Xiaoyao Mall!
Ma Yun actually looks down on Xiaoyao Mall.
He felt that Xiaoyao Mall was nothing more than Xiao Qi spending a lot of money on it. After large-scale purchases, relatively low prices would be enough.
As for warehousing, that is Xiaoyao Logistics’ business.
Shipping is also a matter of Xiaoyao Express. Everything has been prepared by Xiaoyao Mall. What they have to do is really simple, just follow the laid out track.
He, Ma Yun, could build ten such companies without blinking an eye, and he could do a better job than that Qin Yibin.
However, Xiaoyao Mall's current scale and influence cannot be compared to Taobao.com.
Under such circumstances, Ma Yun certainly wants to build Taobao Mall as early as possible according to his own plan, so that others can see that I, Ma Yun, can also create a world of my own!
Now that Xiaoyao Mall has arrived in India, Ma Yun is inevitably a little anxious and feels that he can't wait any longer.
You must make plans as early as possible and get Xiao Qi to agree to invest funds to make Taobao Mall prosperous. Only then will you consolidate your leading position in the industry!
Otherwise, if he is surpassed by a junior like Qin Yibin, how can he, Ma Yun, have the dignity to claim to be "the number one person in online commerce"!? (To be continued.)