Always buy new electronic products rather than old ones.
Those consumers who are willing to buy second-hand products are generally people from the urban-rural fringe or rural areas, or people in cities whose economic conditions are not very good.
Actually, who wants to buy used ones?
If you can buy a new VCD within the price range you can afford, then everyone will definitely have nothing to say, but you have no money!
Moreover, Jiangcheng County is a small county, unlike a big city like Jiangzhou City, so most consumers don't actually value product brands that much.
As long as your product is of good quality, usable, and most importantly has an after-sales guarantee, then you’ll be fine!
Therefore, the most critical core element of this VCD is the price.
Luo Dahai asked: "Mr. Yang, what's the price of our VCD?"
Yang Ling thought that the preferential price he gave to Jiangzhou University was 1,100 yuan per unit, so the retail price to Luo Dahai might be a little higher than the preferential price offered by Jiangzhou University.
But the price cannot be too high, because if it is too high, it will be completely uncompetitive compared to other products, which will make it difficult to expand the market.
Yang Ling has learned about the prices of other VCDs currently on the market. For example, the lowest-grade VCDs from Aiduo and Wanyan are priced above 1,600. Products of 1,340 are advertised, but are basically out of stock.
So Yang Ling said, "Let's do this. I'll give you a wholesale price of 1,150 yuan, and you can sell it for 1,230 yuan. It shouldn't be a big problem."
Luo Dahai also knows that VCDs now have to follow the route of small profits but quick turnover, so the profit of a single VCD will definitely not be too high.
Luo Dahai was mentally prepared for this kind of profit.
What's more, if you sell Lingtian VCD, the profit is indeed higher than selling second-hand VCD.
Yang Ling's last words completely solved Luo Dahai's worries.
Yang Ling said: "We also know the difficulties in selling home appliances now. Since you are Zhang Jing's friend, I will tell you the truth. At the beginning, you should take five or six units over to see the sales situation."
"No deposit is required for these five or six units. After each unit is sold, we will pay the price of each unit and settle the payment within a week."
"If no one buys it, you can just return the VCD intact to me."
Luo Dahai didn't expect that Yang Ling would offer such generous terms, and he was overjoyed! He quickly signed a contract with Yang Ling.
Yang Ling actually had his own plans in mind when he signed this contract.
Only by allowing more sellers to join, can Lingtian VCD continue to encroach on the market of brands such as Aido and Wanyan in Jiangcheng.
Only when Lingtian VCD becomes famous in Jiangzhou can its sales volume increase, so each of these sporadic sellers is very important.
And as the workers' production technology matures and Yangling reaches a better cooperation agreement with raw material suppliers in Shenzhen City, Lingtian Technology's cost of producing VCDs will be further reduced.
Yang Ling believes that his VCDs are absolutely competitive in the entire Jiangcheng County and even the entire Jiangzhou City. This competitiveness can ensure that there will be no competitors in the next year and that he can occupy enough market share in the entire Jiangzhou VCD market.
Advantage.
At the same time, Xu Wenshan had already led people to Fangcao Street.
He wants to negotiate with Yang Ling.
Xu Wenshan brought Ma Zai here with him this time. After he walked into Lingtian vcd's store, he sat down on the stool in the store.
The horsemen surrounded the shop.
Ma Dayong and Zhang Bo from the store next door saw this situation and knew that Xu Wenshan was going to take measures against Lingtian Home Appliances.
They were secretly happy and looked over to watch the excitement.
Especially Ma Dayong was absolutely happy.
Ma Dayong's vision is not high. He is currently just thinking about evicting Lingtian Home Appliances from Fangcao Street so that he can still sell VCDs on Fangcao Street. Without the pressure of competition, he will definitely be able to do what he did in the past.
Make enough profit by selling vcds.
In order to save costs, Yang Ling only has Liu Wen looking after the store in Lingtian Home Appliances.
Liu Wen looked at the group of menacing people and felt a little scared in her heart.
But when she saw Xu Wenshan, she felt strange.
Because Xu Wenshan came over last time and said that he was Yang Ling's friend. Why does it seem like he is coming to stir up trouble this time?
Liu Wen smiled and mustered up the courage to say without being humble or arrogant: "Mr. Xu, will you come to see Mr. Yang this time?"
Xu Wenshan was furious when he looked at the refurbished second-hand VCDs on the shelves.
It is these second-hand VCDs that have taken over the second-hand VCD market in Jiangcheng.
Xu Wenshan said: "I won't call Yang Ling anymore. You call him now and ask him to come over."
After finishing speaking, Xu Wenshan stood up, ignored Liu Wen's dissuasion, walked directly behind the counter, took out a VCD and handed it to the accompanying staff.
The staff used the disassembly tools they carried with them to dismantle the assembled second-hand refurbished VCD.
Seeing the hardware configuration inside, Xu Wenshan was even more angry.
The VCD he got from the shelf was of the Aido brand.
In other words, Yang Ling earns the sales price difference by refurbishing the Aiduo brand!
Xu Wenshan now feels as if someone has stolen something from his home and is selling it to seize his own market.
Liu Wen continued to smile and said: "Mr. Xu, didn't you say that you and Yang are always friends? Why don't you call Yang Linghua personally this time?"
Xu Wenshan did not speak, but a fat man with a shaved head next to him took a puff of cigarette and said in a very fierce tone: "Stop talking nonsense and call Yang Ling quickly. Don't you know what you have done and your heart is not clear?"
The other party was very arrogant, and Liu Wen shrank her neck. She had no choice but to call Yang Ling on her landline.
This detail was noticed by Xu Wenshan. He did not expect that Yang Ling had already bought a mobile phone.
It seems that Yang Ling has indeed made a lot of money by refurbishing second-hand VCDs.
At this time, Yang Ling was discussing the details of production with Zhou Hua in the factory.
After receiving the call, Yang Ling frowned. He knew very well that as long as Lingtian VCDs sold well and second-hand refurbished VCDs gradually eroded the market in Jiangcheng County, sooner or later he would have an affair with Aiduo and Wanyan's agents Xu Wenshan and Zhou Aiguo.
Conflict of interest.
Business competition is like this. The market is so big. If you occupy more of the market, the other party will definitely occupy less of the market.
But Yang Ling didn't expect that the other party would be so unscrupulous and lead people to surround the store.
Zhou Hua saw Yang Ling's bad expression and asked, "What happened to Mr. Yang?"
Yang Ling told about the shop on Fangcao Street being surrounded by people.
Zhou Hua was frightened and said quickly: "Would you like our workers to come with you to take a look."
Yang Ling shook his head and said, "No, I'll go over and take a look first."
Yang Ling still has his own worries. He believes that the interest chains of Xu Wenshan and Zhou Aiguo in Jiangcheng County are intertwined.
Now if there are more people with us and the two sides conflict, if someone cannot control their emotions and it really turns into a fight, it will be detrimental to Yang Ling.
Moreover, there was only Liu Wen in the store. If Liu Wen was injured, Yang Ling would really feel sorry.
Zhou Hua knew that Yang Ling thought things through much more carefully than he did, so he did not ask to follow the workers there.
However, Zhou Hua said: "Mr. Yang, if there is anything on site that needs our help, just make a call. Our workers are all at work today and we will come over at any time."
Yang Ling nodded and took a taxi to Fangcao Street.
On Fangcao Street, many citizens have gathered in front of Lingtian Home Appliances to watch the excitement, making it impossible for Liu Wen to do business here.
So Lingtian Home Appliances may not even be able to sell a second-hand VCD today.
As soon as Yang Ling walked to the door of Lingtian Home Appliances, he found Ma Dayong standing in front of the store next door, looking at him with a smile, as if he was gloating about his misfortune.
Yang Ling chuckled lightly, ignored Ma Dayong, and went directly to Lingtian Home Appliances.
When Xu Wenshan saw Yang Ling coming, he asked the horses to make way.
Yang Ling smiled and said to Xu Wenshan, "Mr. Xu, long time no see!"
Seeing Yang Ling Qiyu's appearance, Xu Wensheng knew that this guy must have made a fortune recently.
He was even more angry. Xu Wenshan said sarcastically, "Mr. Yang is busy with work, how can he have time to meet us?"
Yang Ling smiled again and said: "Mr. Xu, if you want to see me here, just give me a page. Why bother to make such an effort?"
Ma Zai next to Xu Wenshan was about to get angry, but Xu Wenshan stopped him.
Xu Wenshan pointed to the disassembled VCD on the table and said, "You must have a lot of VCDs."
Yang Ling looked at it and knew what Xu Wenshan wanted to say. He did not answer the question directly, but said: "Our store sells second-hand VCDs. There are second-hand VCDs of various brands."
This answer is watertight.
Seeing that Yang Ling didn't accept the move, Xu Wenshan said coldly: "Yang Ling, you have been working in the VCD industry for a while, so you should be very familiar with the rules of this industry."
Yang Ling nodded and said, "Mr. Xu is right, every line has its own rules. Of course I know the rules of this line of work."
Xu Wenshan looked at Yang Ling seriously and said, "Then what are the rules of this industry?"
Yang Ling said with a smile, "It is to ensure quality and protect the rights and interests of consumers."
Xu Wenshan got angry when Yang Ling said this. He didn't know whether Yang Ling really didn't know or was pretending not to understand.
Xu Wenshan said, "The rules of our industry are to respect the brand and respect the market. If you want to sell second-hand VCDs, there is no problem, but the Aido VCDs in your hand must be obtained from me, and your Wanyan also has to be purchased from me."
You must get the goods from Mr. Zhou."
"If you sell VCDs without us, you don't understand the rules!"
The rule Xu Wenshan mentioned is actually a hidden rule to ensure the monopoly of the VCDs sold by these agents in the entire Jiangcheng County.
Yang Ling pretended to be surprised and said, "Why didn't I know this kind of rule before?"
"Mr. Xu, don't talk nonsense!"
"I didn't get these VCDs from you, nor did I get them from your employer, but I bought them in the market."
"I spent my own money to buy second-hand VCDs, used my own workers and skills, and spent money to renovate them."
"Now I have to ask for your permission when I sell. I'm afraid there are no such rules in the world!"
Yang Ling spoke loudly, deliberately letting the people watching the excitement hear.
When everyone heard what Yang Ling said, they thought it was right!
The other party worked hard to purchase some broken VCDs in the market, and then used its own technology to spend money to renovate them and sell them to consumers. This was considered to benefit consumers. How could it be possible to do such a thing?
Isn’t asking for the consent of Aiduo’s agents to make arbitrary rules?
Xu Wenshan originally came here in a very aggressive manner, but after being told this by Yang Ling, he seemed to suddenly become unreasonable.
Xu Wenshan said angrily: "If you sell second-hand VCDs of the Aido brand, you must obtain my consent. This is the rule in our Jiangcheng County, otherwise you cannot sell them."
Xu Wenshan asked his younger brother to drive out the onlookers and close the door of the shop.
At this time, there were only Yang Ling, Liu Wen, Xu Wenshan and some Ma Zi in the store.
Liu Wen clenched her fists, not knowing what would happen next.
Yang Ling's expression remained unchanged, "Mr. Xu, we are all businessmen. The two of us worked together before. There is absolutely no need for you to do this."
Xu Wenshan stared at Yang Ling closely and said: "I just saw the second-hand VCDs for sale on your shelf. There are a total of 15 VCDs on the shelf, 12 of which are Aido, two are Wanyan, and one is Xinke VCD.
.”
"I don't care what you do in other first-tier cities, but in our Jiangcheng County, you must follow the rules of our Jiangcheng County."
"Now I give you two choices. The first is to report the number of second-hand Wanyan and Aido VCDs in your hands to us. We will take a profit of 100 yuan for each VCD."
"The second way is to remove all Wanyan and VCD in your hand from the shelves. I have no control over whether you sell Xinke or other brands, but if you sell our Aido and Wanyan, I don't agree with it, and neither does Mr. Zhou."
.”
Liu Wen did not expect that the other party would make such a rude and vicious request. She couldn't help but said: "Why? Mr. Yang just said that we collect all second-hand VCDs from the market and spend them ourselves."
Money for renovation!”
"Why should I give you such a large part of the profits?"
The profit from a second-hand VCD may be two to three hundred yuan. If you give 100 yuan to Xu Wenshan, then Yang Ling will make no profit at all.
The people Xu Wenshan brought were about to slap Liu Wen, but Xu Wenshan stopped him.
Because at present Xu Wenshan does not want to have a tense relationship with Yang Ling.
Both Xu Wenshan and Zhou Aiguo saw that Yang Ling's technology could indeed make money. In fact, both parties regretted not making up their mind to cooperate with Yang Ling, which led to Yang Ling going it alone.
Xu Wenshan smiled and said to Yang Ling, "Of course, Mr. Yang, what you just said is right. We did cooperate before, and it was quite pleasant. Since we cooperated before, we can also cooperate now."
"We still have a third way to go. I heard that you opened a VCD refurbishment factory in our Jiangcheng County. Otherwise, you will be under great pressure to start a business. Mr. Zhou and I will each contribute 10,000 yuan.
Yuan, but we want to take 70% of your shares in Lingtian Technology."
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