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Chapter 77 Countermeasures

In the workshop of Xiyou Ham Sausage Processing Factory, workers are working enthusiastically. There is no such thing as 996,886 in this era. As long as the wages are paid in place, even if they work eighteen hours a day, there will be a lot of people rushing to do it.

Unlike the situation in the workshop, the office was extremely quiet. Li Siwen stood at the window, holding an unlit cigarette and staring outside. Chang Hai leaned over his desk, flipping through the newspapers one by one.

"Caozhou Daily, Evening News, and Commercial News are all cheering for the Jinguo Processing Factory at the same time. The brand is really big. It would be great if we have such resources. How much do you think Jinguo will cost?" Chang Hai whispered.

murmured.

Li Siwen didn't reply. Is this really a matter of money? He knew very well that these newspapers were able to support Jin Guo without any scruples. It was not just money, but someone behind the push. He felt that He Yuan was not that big.

ability.

So who could it be? When Li Siwen was thinking about it, the factory door was opened, and Lin Shu walked in with a dozen workers who were dusty from work. Their bodies and hands were covered with paint. Lin Shu arranged for everyone to clean them, and he

Then he quickly walked into the office.

"Boss, according to your instructions, more than 500 walls in the streets and alleys have been painted with our advertisements. Advertising spaces at bus stations have also been rented and posters have been pasted." Lin Shu's eyes were bloodshot.

, obviously he has not slept all night.

Since Li Siwen removed him as the workshop director last time, he has been assigned a secret mission to rent advertising spaces across the city. In just a few days, he rented more than 500 more conspicuous walls in Caozhou. Yesterday

Wan Geng took the workers and painted these advertising spaces with new Westward Journey ads overnight.

"Would you like to take a rest?" Li Siwen asked.

"No need, Jin Guo has already put the gun to our foreheads, let's survive today." Lin Shu gritted his teeth.

"Okay, take the people with you and continue to rent advertising space. The lease period is still one month. I want the city to be filled with advertisements for our Westward Journey Ham in the next day." Li Siwen said fiercely.

"No problem, but if I'm not here, the shipment won't be delayed, right?" Lin Shu said worriedly: "We are no better than Jinguo. They have a systematic distribution service. We can only rely on second-rate dealers. I'm always afraid that guy Zhang Xiaolong won't be able to do it."

appropriate."

Zhang Xiaolong is short and dark-skinned. He is considered a ruthless figure in the circle of second-level dealers. It is said that he used to be a gangster and squatted for five years. After reforming, he could not find a job, so he became a second-level dealer. In fact, they

The group of people are not really second-rate dealers. At best, they are just running errands to earn some fares.

"We have cooperated for so long. Zhang Xiaolong is quite a good person. At least he has not increased prices arbitrarily. Don't worry." Li Siwen said softly.

"Okay, then I'll take the brothers to shop for advertisements." After Lin Shu finished speaking, he left in a hurry.

At this time, Chang Hai asked curiously: "Brother Wen, why haven't I heard you talk about advertising? Besides, will this advertising work?"

"This is called slogan advertising. This model has little effect nationwide, but in small cities like Caozhou, it will have amazing effects." Li Siwen said.

"Real or fake?" Chang Hai didn't believe it: "I rarely see people advertising on walls, but I see a lot of slogans."

"What propaganda slogans have you seen?" Li Siwen asked.

"Get rid of poverty first, then get rich, and work together to achieve prosperity." Chang Hai paused: "Also, if you want to get rich, build roads first, and have fewer children and more trees."

Hearing Chang Hai's words, Li Siwen smiled: "Have you ever thought about what effect it would have if these slogans were our advertisements?"

Chang Hai was startled and slowly uttered four words: "Passed down by word of mouth?"

"That's right, since we don't have an advantage at the newspaper office, we will find another way." After Li Siwen said this, a group of people came in from outside, a total of seventy or eighty people. Zhang Xiaolong walked in front with high spirits.

"Why did Zhang Xiaolong bring so many people?" Chang Hai was surprised.

"I asked him to find it." Li Siwen smiled mysteriously, opened the door and walked out.

——

At the same time, at the Jinguo Ham Sausage Processing Factory, He Guang reported the situation to Li Siwen with a proud face.

"Dad, you would never imagine that this Li Siwen actually hired a bunch of second-rate dealers to help deliver goods. Compared with our special car delivery, it is simply a world of difference."

"Second dealer?" He Guang frowned: "No wonder the delivery was so late. It turned out to be a bunch of rabble."

"Yes! I thought so too. I really don't know how Feng Yuhui was defeated in the first place." He Guang chuckled.

"If Feng Yuhui was really capable, he wouldn't have been doing nothing for so many years." He Yuan looked slightly disdainful and asked: "How is the market feedback?"

"Large supermarkets are still open for half an hour, but some small supermarkets and grocery stores have already started selling products. The feedback has been very good, completely overwhelming their products," He Guang said.

"As far as I know, these small supermarkets and grocery stores have always been the main battlefield for meatless ham in Journey to the West. If we take advantage here, Li Siwen will have nowhere to go." He Yuan clenched his fists confidently:

"Transfer all sales to large supermarkets to help promote the event. I want to make a big splash in the field of ham sausage."

"Okay, I'll do it right away," He Guang said.

This was He Yuan's goal to become an instant success. Since he had obtained bargains in small supermarkets and grocery stores, he was no longer afraid of Li Siwen in large supermarkets with which he had a close relationship.

Judging from his thoughts, as soon as the large supermarket opens, his goods will be swept away, and Li Siwen's defense line will be completely defeated by him.

Lu Ming, Sun Luochun, Jiang Zhentao, Yang Baoguo, Feng Yuhui and others almost all had this idea. Only Lu Shuhang and Mr. Song still had a glimmer of hope.

eight twenty

It is only ten minutes away from the opening of Guanyu Supermarket. This is the largest supermarket in Caozhou, and naturally the largest number of citizens gather there.

At the entrance of the supermarket, Jinguo's staff kept shouting with small speakers, bragging about Jinguo ham over and over again, and even claimed that they would be sold out at any time, and even stepped on Westward Journey ham from time to time.

In front of the staff, citizens lined up in a long line with excited expressions on their faces, all wanting to taste the new ham as soon as possible.

Around the crowd, there were still a few reporters standing, and they had already thought about tomorrow's headlines for Jinguo Ham.

The golden fruit was a big hit! It was sold out in a hurry! It was sold out in a few minutes! Anyway, their mission was to capture the scene and exaggerate the influence of the golden fruit as much as possible.

To put it bluntly, this is marketing.

This chapter has been completed!
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