The decoration of the Ruixiang store is nearing completion, and the advertising campaign has begun in advance, including spending money to buy prime time ads on the county TV station, which are broadcast non-stop at several times every day, and the buzz has already begun.
In addition to TV stations, brochures, bus body advertisements, exterior walls of prominent rural locations, etc., all funds are invested.
Just 300 walls were painted, and the entire publicity cost Li Jianren nearly 150,000. Basically, most people in the county knew that Jianhui Supermarket and Ruixiang store opened on July 7.
Why did you choose this day? Li Jianren’s answer: Because the decoration has just finished, the goods still need to be brought in, and on-site training is needed. In addition, that day is Saturday, and Li Jianren is free. Since May 1st Labor Day in 1995, everything has begun to implement weekends.
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As for the promotional activities, they are familiar to new cars. Li Jianren even directly formulated a special prize: a van, which is eye-opening.
As for other awards, such as televisions, tape recorders, etc., there are even more awards. The seven-day promotional festival is designed to have the same effect as a shopping festival.
"Boss, we just got a call from the county government office, saying that the county magistrate will attend the ribbon-cutting event on July 7th. Mr. Fan should have invited him." Wu Chengcai ran over eagerly.
"Oh? Brother Fan mentioned it to you before?" Li Jianren said thoughtfully.
"I mentioned it at that time. At that time, he asked whether he should invite some people to attend the event, otherwise the momentum would not be enough. I guess he also wanted to use this event to boost sales of his stores and office buildings." Wu Chengcai pondered.
"Well, it should be so. In this case, I will call Brother Fan later. You can contact the government office as soon as possible to see what needs to be prepared. Do you need to come forward in private? I will not come out in public. After all, I am at this age.
It's not appropriate to run to the front desk here. You should explain this situation clearly to them, and you can just cut the ribbon when the time comes."
"Okay, I'll communicate with them as soon as possible." Wu Chengcai hurriedly left.
After that, Li Jianren contacted Fan Haifeng. On the phone, Fan Haifeng also confirmed that he had invited him, and his main purpose was indeed to promote the sales and leasing of his properties through this event.
At the same time, the county was indeed interested in such a large supermarket project and went out of its way to learn about the relevant situation, so the county magistrate came to participate in the ribbon-cutting.
After understanding what happened, Li Jianren also felt relieved. What he was most afraid of now was unforeseen accidents.
Later, Ah Ren took a taxi to find Li Wanting, trying to find out through her whether Liu Weiming could also attend. As the Secretary of the Political and Legal Affairs Committee and the Director of Public Security, if he could attend, he would be protecting the businesses in his hometown.
When she came to Yunchen Decoration, Liu Wanting was lying on the desk to rest. The table fan next to her was blowing the wind slowly, making her long hair flutter, and her soothing cheeks were perfect and delicate, which made Ah Ren feel happy
Nothing.
Li Jianren coughed lightly, and Liu Wanting frowned, slowly woke up, and saw that it was Li Jianren. He stretched out greatly, and his already perfect figure looked even more awkward.
"You brat, you're disturbing me now. I'm sleeping soundly." Liu Wanting rolled her eyes at him.
"Haha, Sister Wanting has worked hard these days. Do you want me to give you a shoulder massage? It's free." Li Jianren laughed playfully.
"Go away, I have something to say." Liu Wanting leaned lazily on her seat.
"Sister Wanting, I would like to ask Uncle Liu whether he will come to attend the ribbon-cutting ceremony this time?"
"I have asked you before, and my dad said that he will participate if there are no special circumstances."
"Today, the government office informed us that County Magistrate Xia will come to attend the ribbon-cutting and inspect the operation of our supermarket."
"Oh? I'll call and ask my dad to see if he still knows about this." Liu Wanting picked up the phone and called out. After a few minutes, Liu Wanting put down the phone and said, "Aren, my dad knows, and County Magistrate Xia also knows."
I am angry with him, and we will attend together when the time comes."
After receiving the affirmative answer, Li Jianren seemed very happy, so that he would not be afraid of anyone causing trouble, and he would always be just in case. This time, he used a lot of favors to go out, although Liu Weiming had never had any plans for him, he was just optimistic about him.
As a young man, he was just willing to help. But Jin couldn't take other people's kindness for granted. He would have to return the favor in the future.
On July 6, the entire store went through the final layout and rehearsal of personnel. Everything was in place. Several rented warehouses were filled with goods. Several of the company's vans were on standby, ready to replenish goods when there was a shortage.
Other departments also started the final inspection of their own affairs to prevent omissions. Wu Chengcai checked and supervised all parties. Song Qian was also busy giving final explanations to the salespersons at each point. Everyone was very excited, but
There is also a little bit of nervousness.
In the evening, Li Jianren, accompanied by many people, made his final speech, which was nothing more than encouragement and encouragement. There is no need to go into details.
On the morning of July 7th, Li Jianren and his party were waiting at the entrance of the hall early, waiting for the leaders to arrive. Around 7:30, a group of government vehicles drove over slowly, and Fan Haifeng and Li Jianren stepped forward to greet them.
"County Magistrate Xia, let me introduce you to Li Jianren, the young business prodigy I mentioned to you." Fan Haifeng introduced him to Magistrate Xia politely.
"Hello, County Magistrate Xia, thank you for taking time out of your busy schedule to care about our company." Li Jianren stepped forward to express his gratitude.
County Magistrate Xia took a step forward and held Li Jianren's hand, "It's not easy for a young man. He can create such a large supermarket at such a young age, and it's also a chain store. It's not easy. It's not bad. Such an enterprise is worth our while.
Secretary Liu, do you think this is true?" County Magistrate Xia turned to look at Liu Weiming.
"What County Magistrate Xia said makes sense. Jianhui Supermarket has always abided by laws and regulations since its establishment. I specifically asked people to check whether there were any counterfeit and shoddy products. There was really no such thing. Moreover, they also took the initiative to contact the quality inspection and health department.
There are really not many responsible companies that strengthen contact and take the initiative to check food safety." Liu Weiming took the initiative to praise a few words.
"Yes, I heard that since its establishment last year, Jianhui Supermarket can be regarded as a major taxpayer in our county. Not only has it taken the initiative to pay taxes, but it has also provided a lot of labor for our county. It is worthy of praise." County Magistrate Xia looked at it before
Came here after doing my homework.
"County Magistrate Xia, Secretary Liu praised me so much. I'm really ashamed. These are all what I should do. It was by chance that I encountered the country's good policies and had the opportunity to create Jianhui Supermarket. It was also because of the government's
With your protection, I can grow bigger in a short period of time." Li Jianren responded humbly.
"Xiao Li is not bad. He is young and neither arrogant nor impetuous. No wonder he is able to accomplish great things. Come on, take me in and have a look." County Magistrate Xia decided with one word.
So under the leadership of Li Jianren and Wu Chengcai, the leaders visited each functional area, and Wu Chengcai was responsible for the introduction. The leaders looked at each one carefully, and at the same time asked questions, learned about the operation of the supermarket, and even personally operated the cash register to feel the experience.
one time.
At 7:55, the secretary came in and whispered that we could start preparing for the ribbon-cutting. So everyone, led by Wu Chengcai, walked towards the door. Li Jianren had also explained to the leaders before that he would not participate in the ribbon-cutting to avoid going too far.
Being in the limelight, he is still a high school student after all.
At this time, at the entrance of the building, crowds of people had gathered in circles, which could be said to be a sea of people. The most conspicuous prize van was tied with bright red silk and parked at the entrance, attracting many eyes.
County Magistrate Xia and Secretary Liu delivered brief speeches respectively, and the TV station was also filming.
At eight o'clock sharp, in front of everyone's attention, County Magistrate Xia, Secretary Liu, and Wu Chengcai cut the red ribbon at the same time. Amidst the cheers and the sound of gongs and drums, firecrackers were fired, red flags were waved, and the lion dance team came on stage to perform.
At 8:20, the ribbon-cutting ceremony finally ended, and people began to flock in and start their rush-buying time.
Li Jianren, on the other hand, led the leaders to visit the carnival. Before nine o'clock, County Magistrate Xia and others finally left, and Li Jianren breathed a sigh of relief. This was the first time in his life that he had received such a leader.
I was also a little nervous. Fortunately, the response from all parties was good, and County Magistrate Xia also gave full recognition.