The Liuli Chamber of Commerce opened quietly in the courtyard that Lu Jingliang lent to Yang Xuan.
The first business of the Chamber of Commerce was to cooperate with Liuli convenience store to issue Liuli Tong membership cards.
The first batch of membership cards will be issued in 1,000 copies. Customers who spend a certain amount of money at convenience stores will receive such a membership card.
To this end, each of the ten convenience stores in Shaozhou has set up a counter. There is a dedicated person responsible for issuing and explaining the function of the membership card. However, the explanation is not detailed. It only explains that points can be obtained by showing this item when making payment.
And points can be used to replace a certain amount of copper coins when making payments.
Since there was no publicity in the early stage, the distribution speed was not fast. On the first day, more than 70 copies were issued.
After taking inventory at night, Lu Jingliang frowned when he saw this data.
"I can't give away these free things. Is this a good idea?"
Yang Xuan smiled slightly: "Your Majesty, there is no need to be anxious. This cannot be done in a big way. What is important is to moisturize things quietly. Otherwise, if the Feng family finds out and copies it exactly, we will lose the opportunity."
Lu Jingliang nodded frequently: "Sir, what you said is that everything will be done according to your arrangements."
Although he took his time, the news spread in a small area the next day. After all, who would not want such a beautiful ornament for free? This thing is much more beautiful than jade. Hang it around your waist.
Particularly eye-catching.
One thousand copies of Liuli Tong were all sold out in less than five days.
Yang Xuan began to carry out the second step, which was to hang a sign at the door of all Shao Prince's properties. The sign was made of the same material as Liuli Tong, with six big characters on it, 'Liu Li Tong Member Store', with a glittering golden light shining through the crystal.
On the sixth day, people still came to inquire about Liuli Tong, but the clerk told them that the first batch of one thousand copies of Liuli Tong had been sold.
Those who wanted Liu Li Tong but couldn't get it became even more itchy when they heard about such a good thing.
You're telling me how great this thing is, but you just won't give it to me. Isn't this a joke?
However, the clerk told the customer that Liuli Tong would be issued one after another in the next few days and asked the customer to wait for a few days.
When one thousand copies of Liuli Tong were issued, the Feng family naturally got the news and even sent someone to get one.
Feng Shizhang, the second son of Grand Master Feng, was playing with a Liuli Tong in his hand at this time: "This thing is very exquisitely made. It seems to be expensive, so Lu Jinliang just gives it away for free?"
A man dressed as a butler next to him said: "It's not a free gift. As long as you spend more than 1,000 yuan at the Liuli convenience store, you can get one as a gift, but each person can only receive one."
"Is Lu Jingliang crazy for being so generous? This thing must be worth at least dozens of taels of silver."
"Second Young Master, you don't know something. The main function of Liuli Tong is points."
"What points?"
The butler then explained the rules introduced by the waiter to Feng Shizhang again.
Although Feng Shizhang is nearly sixty years old, his old father is still alive and the family has not been separated, so he is called the second young master. As the magistrate of Shaozhou Prefecture, it is naturally inconvenient for him to take care of the family's property personally, so he leaves it to the person in front of him.
A steward is responsible.
But he didn't know anything about business, and he could tell there was something fishy about it as soon as he heard it.
But although he knew something was fishy, he couldn't figure out what the problem was.
"What kind of trick is this Lu Jingliang trying to play? If he hadn't relied on that convenience store to catch his breath, I would have closed all his stores within this year."
Feng Shizhang glanced at the butler and said, "Uncle Rui, what do you think of this?"
"Second Young Master, I don't understand the logic behind it. Points should be a means to attract customers. But the cost is too high. I don't know if he can get back the money."
When Feng Shizhang heard this, he immediately showed a sarcastic smile: "With his little tricks, what tricks can he pull off? Uncle Rui, just keep an eye on him and report him immediately if he does anything."
"Yes, Second Young Master."
Feng Shizhang just missed the best moment to intercept Yang Xuan's plan.
Soon, the second round of issuance of Liulitong began again. In order to obtain this Liulitong, all branches of the convenience store were surrounded.
This time, Yang Xuan did not have a limited quantity, but directly sold all five thousand copies of Liuli Tong.
Then Yang Xuan began to carry out the next step, which was to let Lu Jingliang take him to lobby in major shops in Shaozhou City.
The purpose of lobbying is to get them to join the Liulicong Chamber of Commerce and become a member store of Liulicong.
At first, the merchants were not very willing. Why should I use the points I get from buying things from you as money?
Then Yang Xuan started to explain.
What about customer locking, what about diversion, and what about resource integration? The other party was in a state of confusion, and then there was another practical exercise.
Finally, Yang Xuan also clarified the spending power of these 5,000 Liulicong members. With such a small profit, he could obtain 5,000 customers with certain spending power.
Naturally, the shopkeepers knew how to calculate this account, and they soon beamed with joy and reached an agreement.
At the end of the day, Yang Xuan's mouth was dry and his lips were raw. He only talked about three of the five shops.
Yang Xuan sighed, this is easier said than done.
Many shop owners are stuck in the old ways and are unwilling to make changes.
However, every time he had a conversation, he had a few professional managers in training with him, and starting from the next day, they would do the talking.
The training of professional managers begins with market development.
Feng Shizhang, on the other hand, didn't know anything about it. Although he saw more and more people hanging on the street with Liuli Tong hanging on their waists, it didn't arouse his alarm.
Although the housekeeper Rui Shu has been sending people to inquire about the news, he still hasn't figured out the secret.
It wasn't until half a month later, overnight, that half of the shops in Shaozhou Prefecture hung up the sign of Liuli Tong Member Store, that Feng Shizhang felt something was wrong.
When I sent people to inquire again, I found that there was a notice posted at the door of every Liuli Tong member store. The notice said that you can use Liuli Tong in any store with Liuli Tong membership store. After consumption,
You can earn points, or you can use points instead of money.
When Feng Shizhang heard the news, he didn't think about it at first, but he soon realized it.
"Uncle Rui, in this case, all these shops with Liuli Tong member stores will wear the same pants as Lu Jinliang."
Uncle Rui also came to his senses: "Second Young Master, if this is the case, the situation is not good."
Feng Shizhang slapped the table: "Not only is this bad, this is simply drawing all the guests to their place. Uncle Rui, please think of a countermeasure quickly."
Although Uncle Rui was anxious, he still held firm: "Second Young Master, I haven't figured out the secret yet. The customers have been trapped by them, but who will be willing to cash in these points?"
"That's right." Feng Shizhang suddenly laughed: "That's the reason. If you exchange the points you get from other places for money with me, then you're going to lose your mind and go crazy."