Chapter 358 Pursue the victory and create a sinking market
Li Yang turned on his phone and saw a piece of information posted on Daqingshan's official website.
"The offline market of Daqingshan herbal tea has been launched simultaneously in eight provinces including Xichuan Province, Dongjiang Province, Nanyue Province, etc. In the early stage, paper boxes will be temporarily implemented. Each box is 600 ml. There will be no increase in price for additional quantities. The online market will increase the price every time.
One million bottles of Daqingshan herbal tea are put online every day.”
After this announcement was announced, a lot of information was updated in the comment area about the product in a timely manner.
"Oh my god, yesterday I went to the supermarket and there was no stock. Today I actually saw Daqingshan herbal tea at the breakfast stall at the entrance of the community. I thought it was a counterfeit, but it turns out it is real."
"Yeah, I saw it at the breakfast shop too."
"It's the same here. We didn't have it yesterday, but we have it today. I asked the landlady and she said it was delivered by Daqingshan at around three o'clock in the morning."
"This herbal tea can be drunk hot. It warms your stomach and is quite comfortable."
"Yes, the carton packaging is actually quite good. You can throw it away after drinking it. It is environmentally friendly and hygienic. I don't want to throw away the bottled ones, haha."
"I feel pretty good too. I have an extra 100 milliliters and the price remains the same."
“Support the diversification of Daqingshan products.”
“Have a drink in the morning, it’s great to refresh your mind.”
…
Comments one after another filled the product review area of the official website.
Zhao Deliang on the side took out his mobile phone and wrote out the comments one by one. He was shocked and calmed down!
Even in other provinces, even if it is temporarily unable to enter major supermarkets, Daqingshan herbal tea has completely occupied a place in the beverage market by relying on the sinking market.
Is it luck? Is it a coincidence?
He knew in his heart, absolutely not!
The quality and mass base of Daqingshan herbal tea are so good. The most important thing is that it responds to the market quickly enough. Under the pursuit and interception of Debao Company, the paper box shape is used, and each logistics staff is working hard on the front line. Overnight,
There are tens of thousands of Daqingshan people in each province, directly covering the bottom market of the province.
Even if the senior management of Debao Company wanted to respond, they did not have the power or manpower.
Debao has abundant funds, but no matter what, everyone in Daqingshan takes the lead.
"Okay, Mr. Zhao, let's just say goodbye. Please hurry up about the bottling line machine." Li Yang put down the money, got up and walked outside. The parked car quickly arrived at the door of the store, and more than ten people came from all directions.
They also got into their own cars and left here.
By the time Li Yang returned to the factory in the provincial capital of Dongjiang Province, it was already past eleven in the morning.
"You're back, have you had breakfast?" Cheng Wan'er was already waiting in the office. Seeing Li Yang come in, she hurriedly got up.
"After eating, has the background data been fed back?" Li Yang nodded.
"We have already received feedback, and the shipment volume is very impressive." Cheng Wan'er nodded repeatedly, with excitement on her face, and gave her seat to Li Yang.
After Li Yang sat down, he took a look at the computer background data.
"A total of 4.2 million boxes of herbal tea were sold in Xichuan Province."
"A total of 3.8 million boxes of herbal tea were sold in Dongjiang Province."
"A total of 2.05 million boxes of herbal tea were sold in southern Guangdong Province."
…
"A total of 1.22 million boxes of herbal tea were sold in Huguang Province."
The statistics are from eight provinces, with a total of more than 15 million boxes sold. Of course, on this basis, the online platform has also shipped more than 10 million boxes nationwide. Unfortunately, Dongjiang Province is still
It failed to surpass Xichuan Province, just a little bit behind, which is enough to show how big the market is in Dongjiang Province. After all, Xichuan Province is the base camp of Daqingshan.
"The daily shipment volume of eight provinces has reached 50% of the daily sales share of Debao herbal tea in the eight provinces. It took Debao three years to reach the current shipment volume, but it only took us one month in Daqingshan
Less than that, maybe it won't take long before we can surpass Debao. If we can keep this pace and continue, Debao's interception of us will only become a joke." Cheng Wan'er's face showed excitement.
"Don't be too happy too early. We just took it by surprise on this day. Next, small vendors, supermarkets and breakfast shops in the sinking market, Debao will also move in to compete with us." Li Yang breathed a sigh of relief, and on the first day
It can be said that Debao Company has the largest market share in eight provinces head-on, but you can imagine the pressure that will follow.
"Will the relevant departments not care about the other party's completely unscrupulous competition?" Cheng Wan'er was a little angry, but she smiled helplessly after speaking. Market competition is so cruel, and companies with leading positions can often carry out dimensionality reduction attacks, which makes people feel uncomfortable.
Unable to resist.
"He has his advantages, and we have ours." Li Yang shook his head and smiled.
"You mean...logistics?" Cheng Wan'er hesitated for a moment. Yes, Daqingshan's number of people is unmatched by any company in the country. It is an indispensable core competitiveness.
"Yes, Debao's biggest threat is its dominance in the market in eight provinces, but the people who return to buy are still customers. Our products are not inferior to them. As long as we provide customers with the greatest convenience, the so-called pursuit and interception will become
It's a joke." Li Yang nodded. He was too passive to fight back every time Debao stared at him.
Li Yang took out a map of Dongjiang Province.
"Taking Dongjiang Province as an example, urban warehouses were previously only placed one in each city. District warehouses were set up in each district of the city. There were up to six warehouses in each city. If it is further reduced, one warehouse will be placed in each street.
Either rent or buy it to serve as a station, enough to cover all residents on the entire street."
"Will Debao follow up?" Cheng Wan'er whispered.
"They know how to do it, but they don't dare to go that big because they can't afford it." Li Yang nodded, then shook his head and said, "In every major district of each city, there are as few as hundreds or as many as five streets in prosperous areas.
Six hundred, completely sinking to the bottom, just selling drinks, no matter how big they are, they can't afford it, manpower is their shackles."
"And we have the support of agricultural products and sufficient manpower to mobilize."
"If we do this, at least four to five thousand people will be deployed in a city. The eight surrounding provinces plus more than 200 cities together will require more than 100,000 people to be dispatched." Cheng Wan'er said in surprise.
"Sinking to the lowest level, the thousands of logistics personnel left behind in the city warehouse can be dispersed immediately, so that three to four people are responsible for one street. They have time to rest and do not have to work hard. Well. On the existing basis, there will be more
To double the manpower, some sites can also recruit outsiders to coordinate management." Li Yang said solemnly, it would require more than 100,000 people.
"No matter what you do, you will always think about the safety and happiness of the villagers. If they know, they will definitely be very touched." Cheng Wan'er whispered.
"It's not easy for them either." Li Yang thought of the young man at the breakfast shop in Nanyue Province, sighed softly, and muttered: "In this case, the turnover of each street station will be divided into a grade line in detail, and appropriate commission rewards will be given.
, you can earn from your hard work and get money every month.”
"Okay." Cheng Wan'er nodded solemnly.
"In addition, taking advantage of this large-scale sinking of the market, the packaging should also be changed. Add a sentence, 'zero additives, pure natural'." Li Yang said, such a back-and-forth competition is boring, so everyone will set the threshold
Improve it and make the stall bigger, it depends on whether Debao dares to follow up.
Even a giant factory doesn't have the ability to send out hundreds of thousands of people. Daqingshan can easily do all this.
This time Li Yang planned to take the first step in planning.
"In the sinking market, those small and medium-sized herbal tea brands may not be able to survive," Cheng Wan'er said.
"The giants are vying to challenge the big factory structure. If I don't take action, we will die. They have watched the show for a long time and don't care about so much." Li Yang calmly said that for third-party small and medium-sized herbal tea brands, this is the market rule.
, they dare not challenge the big factory structure and have been complacent for so long, so they can’t blame themselves.
On this day, Li Yang refined the general arrangement, and Cheng Wan'er also sent the information back to Qingshan City, and then summarized the opinions.
At eight or nine o'clock in the evening, Cheng Wan'er took out a detailed and complete plan and submitted it to Li Yang.
"Thank you for your hard work." Li Yang took a sip of tea. If compared to other companies, such a big project would take at least a few weeks, or at most three to five months, but it could be solved in a dozen hours in Daqingshan.
"To arrange sites based on leasing or purchasing, nearly 5,000 sites will be deployed in each province. In addition to the manpower already deployed in warehouses in major cities, each province can add another 10,000 people. The cost of leasing or purchasing will be
It is estimated that each province will invest 500 million. Xichuan Province is our hinterland. With a complete layout, there is no need to increase investment. The remaining seven provinces combined will have 35,000 stores, with a total investment of 3.5 billion.
If we dare to compete with Debao with more than 3 billion yuan, I think besides Shengji Herbal Tea, we are the only ones."
"In addition, the sales salary system has also been improved. According to the inherent cost price of our Daqingshan herbal tea and agricultural products and site fees, if our villagers work harder according to the current order volume, their monthly income of over 10,000 yuan can still be guaranteed.
"
"Small and medium-sized trucks still need to be purchased. Each city needs at least 20 more to ensure high-speed operation. In this case, the number of additional vehicles in the eight surrounding provinces will exceed 3,000."
"This time in the eight provinces, the Daqingshan population mobilized exceeds 100,000, and with the recruitment of some outsiders, the number is completely sufficient. They just left their hometown and their homeland has just stabilized..."
…
After Li Yang read it in detail, he signed directly.
"Follow me back to Qingshan City. I'll talk as we walk." Li Yang looked at the time and realized it would be past twelve o'clock in the evening when he returned to Qingshan City, so he got up immediately.
"Okay." Cheng Wan'er hurriedly packed up, picked up Li Yang's coat, and walked out.