At this moment, herbal tea companies in various provinces and cities saw the sales data of Daqingshan and were shocked.
No one expected that Daqingshan Herbal Tea, which was limited by the supply of raw materials a few days ago and was struggling even in the online market, suddenly launched carton packaging, and opened up offline breakfast stalls and breakfast shops in one fell swoop. Sales surged and even occupied the market.
The daily sales of Debao herbal tea are nearly 50%, totaling more than 20 million boxes.
Although they are still not as good as the leading brands Shengji and Debao, they have surpassed other medium-sized brands in one fell swoop and become the third force in the market in eight provinces.
This time Daqingshan has entered the offline market, suppressing small and medium-sized herbal tea brands in one fell swoop.
A group of herbal tea bosses who were originally watching the good show are now filled with fear. Under the monopoly of Shengji and Debao, they can still have something to eat.
Daqingshan has entered the market with great force, challenging its leading position and breaking the inherent pattern of the herbal tea market. Due to such repeated battles, the ones most injured by accident are actually those small and medium-sized brands of herbal tea, squeezing their living space.
Not only herbal tea, but also other beverage brands have clearly felt that profit margins have been compressed, and the entire beverage market is trembling, walking on thin ice, and they have spoken out one after another.
I hope both sides will remain calm and this war will end soon.
At this moment, the major growers in Xichuan Province have naturally heard about the surge in offline sales of Daqingshan herbal tea. Their faces are indescribably ugly. They were so happy that they were almost dancing a few days ago. At this moment, even chatting in the group seems weak.
.
"I originally thought that since Daqingshan lacked a leader, we could compete in the agricultural product market. But now it seems that others are playing higher-end games and are still playing so smoothly. Hey, he is too lazy to play with us. Damn it, they actually
We have enclosed Qingshan Town for agriculture, and I am so angry. How can we do this?"
"Damn, the beverage market is a large market with a scale of 100 billion in the country. The competition is so fierce. Herbal tea, a special functional beverage, is a top priority. Everyone understands the truth. Once the herbal tea is ready,
In the next mineral water market, the single juice market can carry out dimensionality reduction attacks."
"Whoever controls the share of herbal tea will be the established giant in the beverage market."
"Yes, herbal tea is the most difficult and has the greatest market competition. Once it takes a leading position, it can integrate the major beverage markets downstream."
"Daqingshan is still as fierce and domineering as ever, but Debao Company, which occupies the leading position in the eight surrounding provinces, is not easy to deal with. Even though Lianshengji Herbal Tea ranks first in sales in the country, it still loses to Debao Company in eight provinces.
The other party will not give up this major market easily."
"Let's wait and see. Maybe Daqingshan will collapse this time and its vitality will be severely damaged. Maybe we can counterattack at the right time."
Every conversation was filled with great resentment.
…
In the beverage market at the moment, chaos is gradually emerging, and everyone can feel the pressure of the upcoming storm. Debao Company will fight back even more fiercely in the future.
Soon Debao Company issued an announcement in the early morning.
"In view of the company's business adjustment, it will invest in chain catering companies such as Hefengji, Lao Shengchang, Linglong Chaos, and Dingyunxuan, and cooperate with local small and medium-sized supermarkets in eight provinces to create offline markets and optimize the sales rebates of each dealer.
Profit Online will be stationed on major online platforms, reach strategic cooperation agreements, obtain key promotions, and provide one-month preferential rewards to thank customers for their support, and launch various celebrity drinks."
Anyone with a discerning eye will soon see this trick, and Debao Company's revenge begins!
The response is quite fast!
Major offline breakfast and restaurant chains cover almost most of the areas where citizens live, not to mention the mature online market.
The most critical sales rebate profit has also been increased, which is extremely beneficial to some supermarkets. It has once again tied up the major supermarkets and is strictly guarding against giving Daqingshan Herbal Tea a chance to enter the mall. Of course, Xichuan
Except for provinces.
The next morning, in almost eight surrounding provinces, which are the centerpieces of the Debao market, many chain stores held up banners and launched promotions with large discounts. If the minimum consumption was met, Debao herbal tea would be given away. At the same time,
, various supermarkets have also launched similar activities, especially the launch of celebrity models, which really makes some young people ecstatic.
Among the eight surrounding provinces, except for Xichuan Province, which is still firmly in the hands of Daqingshan, the markets in several other provinces have obviously suffered a huge impact.
Many herbal tea companies and beverage companies are shocked, and they are going to fight with the bayonet.
Debao Company spent a lot of money on this round of investment. It no longer relied on connections, but spent real money on it. Once the money was taken out, the result would inevitably be that the money would be recovered, and it would be bloody.
market competition.
At this moment, Mr. Hou, Mr. Wang and Mr. Chen were all on the phone. After all, they were responsible for the online market and warehouses in major cities, and they were the ones who bore the brunt of the greatest pressure.
If the market cannot be stabilized, most of their early investment will be in vain. As for Daqingshan's second product line, once it collapses, it is estimated that it will be difficult to recover within the next year.
At this moment, the three people dare not stop for a moment, contacting warehouses in major cities and cooperative supermarkets and stores, hoping to stabilize the overall situation and resist this wave of Debao's impact. In their eyes, it is victory.
Zhao Deliang, who lives in Xinyuan Machinery Factory in southern Guangdong Province, also took a breath when he saw the announcement about Debao Company on the Internet.
"The competition with bayonets so quickly is more fierce and fierce than the competition a few years ago. Back then, it was a crazy price war that lasted for more than half a year. Now, it has only been a few days, and the competition has begun to use money to fight.
." Zhao Deliang knew in his heart that this wave of investment from Debao Company must have cost more than one billion. In order to defend the moat of the herbal tea monopoly in eight provinces, they fought hard!
"I hope Daqingshan can hold on." Zhao Deliang gritted his teeth and opened his bow without looking back. He rolled up his sleeves and strode out of the office, shouting: "Everyone's salary will be tripled this month, starting today.
Food and accommodation in the company, people can't stop the machine, work day and night, I want to see five bottling lines shipped to Daqingshan in one day, the sales and customer service department are now integrated into the production department, the man will move it to the front-line factory for me
Parts, the woman is responsible for the catering supply. If you can survive, I, Zhao Deliang, will not treat you badly. If you cannot survive, it will only be one month, so everyone can find a way out."
Xinyuan Machinery Factory is also a large old factory. Almost all the remaining employees worked with Zhao Deliang's father. They are all loyal. Everyone knows in their hearts that if this wave cannot survive, Xinyuan Machinery Factory will definitely fight for it.
B.
At that time, everyone’s jobs will not be safe.
…
At the same time, all walks of life in Xichuan Province and people familiar with Daqingshan also realized that this was the most critical time.
In the Qingshan New District Government Office, Ma Sihai scratched his head.
"Brother Li, with this move, you will force the old herbal tea overlord like Debao to fight directly with the bayonet. That is a giant company with a market value of over 100 billion and annual sales of 10 billion bottles." Ma Sihai was in a state of confusion.
Yes, I am both excited and worried.
But facing such a giant company, he is useless as a district leader. He can't help even if he wants to intervene. He is really helpless.
At this moment, in the Wang family villa in the North District of Qingshan City.
"Dad, Da Qingshan is now playing big. If they can't handle this wave, they will return to Qingshan City, and their vitality will probably be severely damaged. Do we still need to give him the remaining seven mines?" Wang Jianghai whispered.
road.
"Da Qingshan, you are so courageous. We are still working hard in one area, and they have already gone to other provinces to stir up trouble." Wang Sanjiang also lamented, his old eyes narrowed slightly and he said in a deep voice: "Give them those seven mines
, the Wang family cannot hold on now."
Wang Jianghai was surprised. Shouldn't he wait at this time? Wait until Daqingshan and Debao decide the winner before making a decision!
"Even if Daqingshan is defeated, it is against a top giant in the industry. It is not something we can compete with. Don't take yourself too seriously. Sending him here now is to provide help in times of need. Once Daqingshan wins, in the future our Wang family will
The status can also rise with the tide." Wang Sanjiang said solemnly.
"Yes." Wang Jianghai's heart shivered. Yes, more than 20 million bottles are sold online and offline every day, which is more than 100 million. Even if Daqingshan fails, it is still a glorious defeat. In the herbal tea market,
A touch of heavy makeup was left behind.
That night, Wang Jianghai took the property rights of the seven major mines and first contacted people in Daqingshan, the new district, and then sent them to Li Yang, who had just arrived in Qingshan City. However, at this time, Li Yang focused all his energy on working with Debao.
In terms of competition, Wang Jianghai did not dare to wait any longer and had to resign first.
When leaving the community in Qingshan City, Wang Jianghai looked back and sighed in his heart.
…
Because of the turmoil caused by Debao, various fields in Xichuan Province have also begun to rebound. The major growers in particular were shocked by Debao's methods.
The market also suffered losses.
Even some business leaders in other fields in Xichuan Province have remained silent and are not optimistic about it, but objectively speaking, they also hope that people from Xichuan Province who go outside the province can build a reputation as belonging to Xichuan Province.
Some local supermarkets in Xichuan Province, even though they did not remove Daqingshan herbal tea due to the constraints of Daqingshan's agricultural products, they secretly stocked up a lot of Debao products and increased their supply.
Many people in Xichuan Province are not very optimistic about Daqingshan, but they still maintain enough respect and awe for them, even if it is only on the surface. The pressure from outside the province is even greater, and almost no large supermarkets cooperate with Daqingshan.
, offline small and medium-sized supermarkets have also begun to embrace Debao's herbal tea, and some small vendors and shops have also eaten Debao's herbal tea, not to mention the chain restaurants in which Debao has a stake.
This morning, after Li Yang had eaten with Zhao Wanru and Hu Lan, he went to the office on the top floor of the new district vegetable market. At this moment, more than 20 village chiefs had also arrived.
"Xichuan Province cannot be in chaos. Once major supermarkets forcefully promote Debao herbal tea, they will immediately terminate the agricultural product supply contract and never cooperate." Li Yang already knew about Debao Company's layout in the morning. It seems that many people are no longer interested.
Be optimistic about Daqingshan.
"Yes." Wang Jun and others nodded in unison with solemn faces.
"Go to Daqing Mountain." Li Yang said.
Then everyone drove to Daqingshan. At this moment, both sides of the road in Qingshan Town were full of green fruits and vegetables. Going inside, there were hundreds of thousands of acres of green mountain tea and various Chinese herbal medicines.
When we arrived at the original location in the town, we saw that the factories that stood there had been completed and occupied the location of the previous street, which could accommodate hundreds of bottling production lines.
There are huge tanks standing near each factory, which are used for brewing raw liquid. They are about ten meters high and there are hundreds of them. This is the real factory of Daqingshan herbal tea.
"When did you come back?" Chunfeng came over with Guo Sanqian and Chen Dazhu.
"Last night." Li Yang said with a smile.
"If the competition outside is too fierce, it is better to develop Xichuan Province first." Chunfeng said with concern. Although she lives in the countryside, she also knows how fierce the competition is outside, especially in the morning, the information about Debao herbal tea
It has become overwhelming. Major online shopping malls are promoting Debao products, and there are also voices in the offline market calling for the decline of Daqingshan.
"It's an expected difficulty, it's okay." Li Yang smiled.
Chunfeng didn't say anything more, reached out and grabbed Li Yang's arm, and then let it go.
Everyone looked at the factories, the ten-meter-tall tanks that could store tens of millions of bottles, and the green camellia, vegetables and fruits all over the sky, and it was almost impossible to see the edges.
This is the pride of Daqingshan and the heritage of Daqingshan.
In the agricultural product market, Daqingshan is already invincible compared to Xichuan. Who else will we fight with if we don’t fight outside?
Even our ancestors knew that to defend against the enemy, put the battle line outside.
How could Li Yang not know, and how could Chunfeng and others not know that as long as Xichuan Province is not in chaos, Debao and Shengji can only compete with Daqingshan outside the province.
"You should have read the plan submitted yesterday. This time, more than half of the population in Daqingshan will leave Xichuan Province and their newly stable home. What concerns and worries do you have? If there is anyone who is unwilling, please bring it up now and we can coordinate
Make arrangements." Li Yang pondered for a long time, then looked at each village chief and said.
"There is no problem!"
The village chiefs puffed up their chests, looked firmly in the eyes, and said in a deep voice.
"More than 100,000 people have just stabilized. Because of my decision, I have to leave my home, leave my parents, wife and children, and enter a strange place again." Li Yang's face was calm, but his eyes shrank slightly.
To be honest, he can make other decisions with one word, but when it comes to individuals and families, he has to be cautious.
"Dr. Li, you are also thinking about the people of Daqingshan. You want to make the 300,000 villagers rich. No one has any complaints. After seeing the plan last night, the villagers signed up enthusiastically, and no one was holding back." Wang
Jun said in a deep voice.
"Remember the hardships and remember the sweetness, and strive ahead. Every Daqingshan person is not a baby lying around waiting to be eaten."
"The villagers understand from the bottom of their hearts that it is easy to start a business but difficult to maintain a business. You have opened up the situation, and we villagers are naturally obliged to do so. If we don't step in at this time, who will?"
Chunfeng also nodded heavily. She was only wearing half-sleeves and jeans at the moment. Her body was dirty, but her pretty face showed determination and recognition. Yes, in the face of difficulties, Daqingshan people will definitely rush to the front.
, If we don’t go up, who will?
Each village chief remained silent, but his eyes were firm.
"Then it's settled, let everyone be patient. After all, the competition in the market is still offline, with the rapid operation of logistics. As long as this momentum is stabilized, Debao has nothing to fear! The eight surrounding provinces must have our Daqingshan
Herbal tea has a place. Don't ignore the disapproval of the outside world. In the end, the market has the final say. This decision was also relayed to Mr. Hou, Mr. Wang, Mr. Chen and the front-line leaders." Li Yang showed a serious look on his face and said to He Debao
He was tired of this kind of back and forth and constant fighting.
At that moment, everything was decided in one fell swoop.
With hundreds of thousands of people and tens of thousands of street stations, once high-speed logistics is formed, even if Debao wants to imitate it, even if other logistics companies are involved, they will never be able to achieve such high operation speeds.
The hundreds of thousands of people in Daqingshan are of one mind, and cannot be broken by the systems and constraints of other logistics companies.
The so-called corporate culture is nothing more than a paper tiger in terms of the high-strength cohesion that Daqingshan people have accumulated over thousands of years.
After everyone saw the factory construction in the town one by one, they rushed back to Qingshan City.