To be honest, the purchase price Yao Yuan wants from them is not low. Yao Yuan will not kill the goose to lay the eggs. Moreover, the purchase price given to each manufacturer is unique and there is no room for bargaining.
When considering the purchase price, Yao Yuan had already thought of various subsequent possibilities, including leaving room for manufacturers to reduce prices.
The trend of major price cuts for domestic brands is inevitable. What Yao Yuan has to do is to make full use of every node in the historical trajectory to achieve his goals, and his goals are consistent with the rise of domestic products.
He has high aspirations, and his goal is not in the light industry or the service industry, but in the heavy industry. Heavy industry is a gold-eating beast that requires long-term and sustained investment of massive funds, and the return cycle is long, which means that he needs to rely on these investments in the light industry and the service industry.
Industries with short return cycles are used to create blood in order to supply blood to heavy industry.
So the question is, now that the decision has been made, Yao Yuan will not leave just to make a quick buck, or just to make money.
He has his industry ideals.
The introduction of imported home appliances was a deliberate move on his part.
The reason is simple. Domestic brands must feel tremendous pressure, and at the same time, the prices of home appliances must continue to drop so that more families can afford modern home appliances.
Faced with Pei Southeast's firm refusal, Yao Yuan was not surprised. He said, "The price will be reduced by at least 15%. The purpose of the manufacturer's profit reduction is two-fold. First, to give back to customers so that more people can afford refrigerators."
,Secondly, this money will be used to purchase gifts as a means of promotion.”
"Mr. Yao, this is impossible. Our gross profit is already very thin. A 15% reduction means that we have to put money into it. If I heard you right, what you are referring to is that we need to increase our profit margin now."
It is impossible to lower the shipment price by 15%." Pei Southeast's attitude was very firm.
Yao Yuan did not explain, but nodded slightly and said, "I can understand. It's a pity that Yuanda Electric has no better way."
Pei Southeast said with a sneer, "Mr. Yao, you gave me three choices. In fact, they are just one choice. Aren't they all price cuts? You asked us to cut the price by 15% as soon as you opened your mouth. The original price given to Yuanda Electric was 10%."
It is the lowest among all shipping prices. If we were to lower it by another 15%, wouldn’t it cost us our lives? Mr. Yao, is this going too far?”
Miss Dong frowned slightly in thought, while Li Mei looked at Yao Yuan cautiously, fearing that a fierce quarrel would break out in the next moment.
Obviously, Miss Dong heard some meaning. Yao Yuan's words were not just for Pei Southeast, otherwise she and Li Mei would not be allowed to stay.
What Yao Yuan said may be the practical problems Gree will face in the future. Miss Dong thought of this.
Yao Yuan was not angry, but signaled Pei Nannan to be calm and said, "The vice president of Qianbao Refrigerator arrived in Nangang yesterday afternoon, and I haven't met him yet. In addition, Meiling's manager Fang Dezhong is here all the time. Are you here?"
knew."
Pei Southeast calmed down completely with just one sentence.
In the 1990s, among domestic refrigerators, Meiling and Xinfei were almost equally famous, while Qianbao Refrigerator was more powerful. In the 1980s, it was the number one brand in the country, and it was a local brand in Guangdong Province. Although its development momentum has been somewhat slow in recent years,
But it is still strong and has the advantages of local companies.
Pei Southeast had to calm down and think about the future.
If Xinfei wants to enter the southern market, there is no doubt that its main weapon is refrigerators. If it enters Guangdong Province, sooner or later it will encounter Qianbao Refrigerator head-on.
With the help of Yuanda Electric's platform, Xinfei Factory has obtained an excellent opportunity to enter the market. The premise is that Xinfei Factory can seize and utilize it.
Yao Yuan's meaning is very clear - if you don't do it, others will do it; if you don't lower the price, some manufacturers will do it.
Fang Dezhong has always wanted to see Yao Yuan and talk to Yao Yuan about the entry of Meiling Refrigerator, but Yao Yuan has always avoided seeing or talking about it.
Everyone thought it was because Meiling did not agree to Yuanda Electric's conditions when they were in the provincial capital, so Yao Yuan put the factory out of the procurement catalog.
Now it seems that things are not that simple.
Pei Southeast has to weigh the pros and cons, and cutting the price by 15% has exceeded his authority.
Yao Yuan said, "Manager Pei, you have the whole day today to discuss with the factory. I will meet with representatives from Qianbao Factory and Meiling Factory in the evening."
Pei Southeast stood up and said, "Mr. Yao, I will give you an answer as soon as possible."
After he left, Miss Dong and Li Mei also left.
At the back door of the store, Ms. Dong and Li Mei saw a cash transport truck drive in, followed by armed guards and bank employees carrying large empty boxes upstairs.
The team was led by Gao Jian, the vice president of the Agricultural Bank of China.
"Yuda Electric has created a miracle." Ms. Dong said with emotion.
Li Mei's mind was not on this, but she said undecidedly, "Sister Dong, what does Mr. Yao mean when he said this to Pei Southeast in front of us?"
She was worried about gains and losses. She was enthusiastic about the contract she had regained, but she was immediately faced with the problem of "price reduction".
None of them were fools. Li Mei was not stupid enough to think that Yao Yuan was just talking to Pei Southeast.
The problems encountered by Xinfei Factory are also the problems that Midea Factory has encountered or will encounter. The solutions may also be the same. To be precise, the solutions Yao Yuan came up with will be the same.
"Literally." Miss Dong said lightly.
Li Mei wanted to ask something else, but seeing Miss Dong's expression, she immediately stopped asking.
As a competitor, will the answer you get be true?
Ms. Dong smiled and pointed at the cash transport truck and said, "Have you ever seen a store that needs a cash transport truck to come here specifically to promote sales? The Jingmei Electric Appliances run by the Huang brothers in Beijing does not have the grandeur of AirAsia, right?"
"Yeah, I'm just confused. Isn't Nangang very poor? How can there be so many powerful consumers?" Li Mei shook her head in confusion.
Ms. Dong said, "I also have the same doubts. At first, Mr. Yao said that the consumption power of the people in Nangang is not weak. I was skeptical, but now it seems to be true."
They don't know what the reason is.
More than an hour later, Lin Wei and Gao Jian went downstairs together and watched the armed guards loading the boxes full of money into the car. After counting, Lin Wei drove and followed the cash transport truck to the bank.
What was deposited into the bank today was the previous day's sales money. It was originally deposited together with today's sales money in the afternoon, but the sales after opening today were too hot. Lin Wei was worried that too much sales money would cause trouble, so he gave Gao Gao
Jian called and asked him to coordinate a cash transport truck to come directly to pick him up. He would also come over to pick him up before getting off work in the afternoon.
Gao Jian was so upset.
With sales of millions a day, the banknotes can be produced faster than a banknote printing factory.
It has been a week in a row. Yuanda Electric has deposited tens of millions of dollars in the account of the Agricultural Bank of China. Gao Jian simply cannot believe that the young man who created this miracle was still paying tens of thousands of yuan for goods more than a month ago.