Fang Yu clearly felt that fewer people were buying color TVs.
Yuanda Electric's arrangement for salespersons is very reasonable. As long as it is a customer you receive, no matter what you buy, the commission will be yours. For more than ten days, Fang Yu and several others chose to take a leave of absence without pay to join Yuanda Electric as a salesperson.
The biggest feeling of the salesperson's colleagues is that most people buy color TVs.
However, there are obviously fewer people buying color TVs these days.
The store manager said that when encountering something, you should draw inferences from one instance, think more about it, find a solution first, then report if you can't solve it, and report anything you are unsure about.
Fang Yu felt that something was not right about this situation, so he kept a cautious eye on it.
Another customer came to the store to watch a color TV and then turned around and left. Fang Yu chased after him and asked politely, "Sister, are you dissatisfied with the price or the product? In fact, domestic color TVs are also good and cost-effective.
"
The eldest sister gave Fang Yu a sideways glance, "Of course I'm not satisfied with the price. You sold it too expensive, so I left."
After saying that, he waved his hands impatiently and left.
Fang Yu was stunned for a moment, thought for a moment, and quietly followed out.
At the corner, she suddenly saw Liu Xiaohua. She saw Liu Xiaohua and the elder sister talking, and she quietly leaned over to listen.
Liu Xiaohua said, "How about it? I'm not lying to you. Yuanda Electric is like a cannon. In fact, it is an evil capitalist. Color TVs are very expensive to sell. The same color TV from Pioneer Electric is five hundred yuan, five hundred yuan cheaper."
, I bought Yuanda Electric because my brain was broken.”
"It's true, but Yuanda Electric is on TV every day, so the quality is guaranteed after all," the eldest sister said.
Liu Xiaohua sighed in a low voice and said, "It's not because the boss is rich that I watch TV every day. What does this have to do with quality? You have also seen the exact same color TV, and Pioneer Electric can certainly guarantee the quality."
The eldest sister thought for a while, gritted her teeth and said, "That's right, the store can't be opened anyway, so just buy it at Pioneer Electric. Please tell me if it can be cheaper..."
"It's already 500 yuan cheaper. How much cheaper do you want it to be? Go and see for yourself. It's already sold out when you get there late."
Watching the two people whispering to each other as they walked towards the intersection not far ahead, Fang Yu suddenly remembered, isn't Pioneer Electric at the intersection?
Fang Yu quickly followed to take a look, and was surprised to find that there were many customers in Pioneer Electric, all buying color TVs, and people kept coming over. Liu Xiaohua was soliciting customers at the intersection. Most of the people who went to Yuanda Electric to watch color TVs were stopped by her and recommended.
Pioneer Electric.
She didn't hesitate and saw a couple carrying a color TV on a bicycle leaving happily. She quickly ran after them and asked with a smile, "Sister, brother, your TV is very big. I want to buy one at home. Are you here?"
Where did you buy it?”
"Of course the 21-inch one is bigger. It's made by Panasonic and imported from Japan." The eldest sister patted the box proudly, not daring to use force for fear of damaging it.
"I've heard that the leader of our unit bought this. It seems to cost more than 5,000," Fang Yu said.
The eldest sister smiled and said, "It doesn't cost so much. Yuanda Electric only sells it for 4,180, and it also comes with an electronic watch. But, we bought it cheaper."
She held out three fingers mysteriously and said, "Three thousand and six."
Fang Yu covered her mouth in surprise, "Three thousand and six? So cheap? Sister, are you kidding me?"
"Why did I lie to you? It's Pioneer Electric." The eldest sister pointed with her hand and said.
The elder brother smiled and said, "Pioneer Electric sells duty-free color TVs. They are the same thing, but they don't have to pay customs duties, so they are much cheaper. Girl, you may not understand this, but the quality is definitely no problem."
"Oh, it's tax-free..." Fang Yu smiled, "Thank you, big brother and big sister."
"You're welcome, go check it out quickly. I'm afraid there won't be any if you get there late. The boss said there are only a dozen of them." The eldest sister said with a warm heart.
Fang Yu said thank you again and hurried back to the store.
It’s a full 680 yuan lower than Yuanda Electric’s, which is definitely not normal!
Although she doesn’t understand tariffs, she definitely doesn’t believe that anyone would do business at a loss!
The prices of Yuanda Electric are very transparent. All the salespeople in the store know that the higher the profit, the higher their commission, so everyone works hard to keep the profit, because the company does not allow selling at a higher price, but only at a lower price.
Sell.
All products are clearly priced, and the salesperson only has the right to make a profit to the customer.
Undoubtedly, these are marketing concepts twenty years from now, and they are undoubtedly incredible now.
After entering the 1990s, although the shortage of materials has been alleviated, it is far from being abundant. It is still a seller's market, that is, the factory produces the product and does not need to worry about sales. Supply is less than demand.
What the home appliance industry is facing is the squeeze from foreign brands, rather than oversupply.
In this environment, there is a price difference of nearly 700 yuan for the same product, is it possible?
Fang Yu remembered that the store manager said that all the products of Yuanda Electric were the lowest in the country. Pioneer Electric sold them 700 yuan cheaper than the lowest in the country. Is it possible?
She quickly found Sun Qin and said, "Sister Qin, I have something to tell you."
Sun Qin was entertaining an old country man who was wearing faded liberation shoes, a faded military satchel, and a straw hat. Hearing this, he said to the old country man, "Uncle Li, please sit down and drink some tea first. I'll go take care of some things first."
"Okay, okay, you go about your business first." Uncle Li said quickly, smiling.
Fang Yu looked at Uncle Li carefully and smiled politely at him.
The two walked to the back door, and Fang Yu whispered, "Store manager, it seems that Uncle Li has been here several times. Why, you haven't decided to buy it yet?"
"Yes, I came here on the opening day, and then every now and then. As an old man, I am more cautious, and it is not easy for rural people to make money, so it is normal for them to have more concerns." Sun Qin said with a smile.
Fang Yu said in admiration, "You are so patient."
"Everyone who comes through the door is a guest, so you must remember that you must not judge a book by its cover, let alone be impatient." Sun Qin said seriously.
"Yes, I understand."
Fang Yu nodded heavily and said, "Sister Qin, have you noticed that our color TV sales have dropped a lot recently? I've noticed that the sales of imported color TVs have dropped the most. Among them, Panasonic's 21-inch color TV has almost
No one bought it."
Sun Qin looked at Fang Yu in surprise and nodded appreciatively, "Xiao Yu is good. He has a strong sense of consciousness and a very sensitive sense of smell. Yes, this situation did occur."
"Sister Qin, I found the reason." Fang Yu said a little proudly, but her eyes were more worried.
Sun Qin said, "Tell me about it."
Fang Yu whispered, "Pioneer Electric..."
She recounted her findings and concluded, "I took a closer look. Judging from the packaging, the Panasonic 21-inch color TV sold by Pioneer Electric is the same as ours. The quality is probably fine."
"What should I say?" Sun Qin asked, frowning in thought.
Fang Yu said in a deep voice, "The boss of Pioneer Electric is also a department store employee. The couple are both, but they have taken a leave of absence from their jobs and contracted the small store at the intersection to sell electrical appliances, mainly color TVs. They are locals, many of them
Everyone knows that they are department store employees and they dare not sell fake and shoddy products."
"The analysis makes sense." Sun Qin nodded slowly.
Fang Yu frowned and said, "So it's strange, where did they get the goods from and how could it be so cheap?"
"It's indeed strange, Xiaoyu. The information you provided is very important. I have to report it to Mr. Lu." Sun Qin said, "Please greet Uncle Li for me, and I will go find Mr. Lu."
"okay!"
Fang Yu hurriedly went to entertain Uncle Li.
Sun Qin went to Lu Gongming to report the situation. Lu Gongming motioned to Sun Qin to wait a moment and made a few more phone calls, saying, "The boss is here. Come and report to me. The boss temporarily decided to hold a supplier meeting in the afternoon to decide on suppliers."
Directory List."
Yao Yuan is improving the Yuanda Electrical Supplier Directory System in the office.
The news brought by Yu Tieli reminded him of a storm that was bound to happen in the Nangang area. He felt a sense of crisis and decided not to postpone the supplier meeting, but to establish a system as soon as possible and use the system and contract terms to restrain it.
The most critical thing is that imported air conditioners have appeared in the Nangang area with the same price as domestic air conditioners, which is bound to cause panic among suppliers.
Imported electrical appliances originally have advantages, but once the price advantage of domestic electrical appliances is lost, they will be defeated.
His guess was correct. Miss Dong, Li Mei, and Fang Dezhong had already heard some news and were already feeling nervous.
They didn't know where they knew that Xilin Farm purchased hundreds of Panasonic air conditioners with a unit price of only more than 5,000 yuan. This price is almost the same as air conditioners of the same specifications from Gree, Midea, and Meiling!
Gree, Midea, and Meiling are the main suppliers of Yuanda Electrical Air Conditioners. Now they are supported by orders from the city government. What will happen in the future?
After imported air conditioners take all the advantages, will domestic air conditioners still be chosen for government procurement, enterprise and institutional procurement in the future?
The answer is no, not all units value the joint venture factory owned by Yao Yuan.
After Sun Qin reported the situation, Yao Yuan lit a cigarette and started smoking, saying, "I understand."
"Mr. Yao, we have to think of a way. This is not going to work. Color TVs are the main sales force, and imported color TVs have always accounted for a large proportion. In the long run, our business will definitely be affected." Sun Qin said in a deep voice.
Yao Yuan smiled and said, "Sister-in-law, don't worry, I originally planned to focus on domestic appliances. Imported appliances will largely only play a comparative role."
He knocked the cigarette ashes and said, "Raise the price. All imported home appliances will increase in price by 5%. The price will increase every five days until the selling price is the same as that in department stores."
"Um, okay, eh? Increase the price?" Sun Qin reacted and looked at Yao Yuan in shock.
Lu Gongming didn't understand either. He frowned and said, "Boss, sales have dropped a lot in the past few days. Most of it is due to the decline in sales of color TVs. If we increase the price of imported color TVs..."
"It's not that the price of imported color TVs has increased, it's that of all imported home appliances," Yao Yuan corrected.
Lu Gongming and Sun Qin looked at each other, neither understanding what Yao Yuan meant.
Yao Yuan stood up and said seriously, "I have said that Yuanda Electric cannot only make profits. Our company has corporate ideals. What is the corporate ideal?"
"Our aim is to allow more families to use high-quality and low-priced electrical appliances." Lu Gongming answered quickly.
This is written into the employee handbook and is the purpose of the company.
Yao Yuan said, "The prices of imported goods are already inflated, but there is nothing we can do. Who makes us unable to produce comparable products? This is only temporary. However, there are many things in this process, and we take the initiative to shoulder them.
For example, try your best to keep the price down.”
Having worked under Yao Yuan for some time, Lu Gongming and Sun Qin understood that their boss was a college student with a bookish spirit. Some of his ideas were naive and sometimes even seemed wishful thinking. However, every decision made by Yao Yuan was just right. They had great trust in Yao Yuan.
So never doubt.
The same is true this time.
"Understood, Mr. Lu, shall I make arrangements now?" Sun Qin nodded decisively, sat upright, and asked Lu Gongming for instructions first.
Lu Gongming is the manager of Yuanda Electric and her immediate boss.
"Okay, sister-in-law, you go make arrangements." Lu Gongming said.
Sun Qin hurriedly went.
Lu Gongming reported, "Boss, all suppliers have been contacted, including the manufacturer representatives who have been staying in Nangang but have not supplied us with supplies. The location is arranged in the conference room No. 1 of the seaside hotel."