"It's really crazy, boss, you don't know. At the peak in the morning, the queue stretched out for more than a thousand meters, and the People's Avenue was blocked. I sent people out to check, and some customers were passively diverted to other stores, but they were let go
Some stores that were on the verge of closing cleared some of their goods, mainly TV sets."
Lu Gongming said with a slightly wry smile, but the proud smile at the corner of his mouth was clearly visible.
Yao Yuan was very happy and nodded in affirmation, "You have done a good job during this period."
"It's the boss's strategy that worked." Lu Gongming said humbly.
Yao Yuan waved his hand, became serious, and said, "Sales have reached this level, and the issue of second-tier dealers cannot be ignored. This time it is two to three thousand units. In the future, we may become wholesalers. This is in line with Yuanda Electric's business philosophy.
Contradictory."
"Boss, I have a suggestion." Lu Gongming had the momentum of becoming more courageous as he fought.
After receiving the approval, Lu Gongming said, "I think another price should be implemented for this part. For example, they can purchase goods, but they do not enjoy the free delivery policy, the seven-day unconditional return and exchange policy, and the one-year warranty policy.
It is unrealistic to sell at a higher wholesale price than the retail price, but we can start from these three points to distinguish these second-rate dealers."
Lin Wei immediately agreed and said, "Ayuan, this is a good idea. There will be more and more second-rate dealers like this in the future, unless it is unprofitable. However, according to the purpose of Yuanda Electric, our product prices must be the best in the country.
It’s the lowest, which means that second-rate dealers will definitely make a profit.”
"They resell them. Judging from the current situation, the profit of a single item may be higher than ours." He Shirley said thoughtfully, "I also agree with Mr. Lu's opinion that different policies should be implemented for these second-rate dealers."
Yao Yuan glanced at them and nodded slightly. He was not surprised that they held the same opinion. In fact, ninety-nine percent of people would do this in this situation, whether it is now or in the future.
The emergence of second-hand dealers seems to be just a sign now, but as Lin Wei said, Yuanda Electric wants the lowest price for home appliances in the country, which means that there must be profit margins that can be exploited by second-hand dealers, and such a thing cannot be prevented at all.
The reason why Yao Yuan nodded was to express his affirmation that they had learned to think.
Instructing them to sit down, Yao Yuan said, "Have you ever thought about the impact on our sales policy if we treat them differently? How does Yuanda Electrical Appliances win the market?"
"Feiwei, tell me."
Lin Wei scratched his head and said, "We have low prices, free delivery, seven-day unconditional returns, and one-year warranty. To sum up, these are the four points that department stores and other self-employed businesses don't have."
Yao Yuan turned his attention to Lu Gongming.
Lu Gongming was at a loss for words, because Lin Wei had already said everything he needed to say, and he really couldn't think of any other advantages. As a general manager, it is impossible not to know the advantages of the company he is responsible for, but apart from these four
Point, it’s really gone.
He said with some embarrassment, "Boss, Wei Ge summed it up very well. We have four major advantages that are not available in the country. I have done research."
Yao Yuan nodded slightly and asked He Shirley, "Director He?"
He Shirley said confidently, "I think there are also advantages in advertising and marketing."
Advertising marketing is a genuine new method. It is a common corporate marketing method in Hong Kong, but it is still a new thing in the mainland. Otherwise, Yao Yuan would not have been able to win CCTV's prime time advertising for a year with only three million.
He Shirley smiled at Lin Wei and Lu Gongming and nodded, saying, "The advertisement placed by Yuanda Electric on CCTV is very, very important. CCTV's credibility is very strong. Most people think that it is the voice of the country. In fact
That's it. Our ads are aired immediately after the simulcast, and the effect is even better."
"We still only have one store in Nangang. We are used to thinking that the influence of advertising only works in the Nangang area. In fact, this is not the case. When we open branches in other places in the future, we will find out how powerful this advertising is. I always think
, the boss spent 3 million to buy a year's prime advertising time. This price can be said to be a great value. Advertisements in the same time period cannot be bought in Hong Kong for tens of millions, and the influence is not comparable to that of Mainland CCTV.
Compare."
At first, almost everyone thought that Yao Yuan spent a lot of money unjustly. It was just because of their habitual trust in Yao Yuan that they unconditionally believed that whatever the boss did was right.
Now it seems that it is not only correct, but also far-sighted.
Yao Yuan said, "I can tell you that in two years' time, CCTV's advertisements for the same time period may be sold for hundreds of millions of yuan. The three million we got in advance will be almost the same as what we picked up for free. Fei Wei, do you think about this?"
We must follow closely and we must ensure that in the next three years, the advertising time of CCTV during this period belongs to us. Don’t be reluctant to spend money. You can earn back 10,000 by spending 100, and you can earn 10,000 by spending 10,000.
Come back with one million or even ten million."
"You're bragging again." Lin Wei curled his lips and said.
But this time he was not as determined as before, because he found that every time Yao Yuan boasted, he successfully realized it.
Yao Yuan glared at him and continued, "The appearance of second-hand dealers buying goods from Yuanda Electrical Appliances proves that our policy is correct. We can use them to advertise. Whether we return or exchange goods or have a warranty policy, we rely on the original invoice.
, the second-hand dealer resold it, so naturally we will not recognize the receipt he issued."
"I think the next step is to publicize the return and exchange policy, warranty policy, and clearly explain the conditions on the city TV station and newspapers, so that more people know that they cannot enjoy these products if they buy the products sold by Yuanda Electric from Erdao dealers.
It’s a policy, but if you have an invoice, it’s no problem.”
"Of course, this is just the first step."
Yao Yuan asked Lu Gongming, "Have you come to a conclusion on the matter that you were asked to discuss with your supplier?"
"The results are there. They are willing to put a nameplate on the appliances that is exclusively for Yuanda Electric. After all, the cost will only increase by a few dollars, and they can still sell us one." Lu Gongming reported quickly.
Yao Yuan nodded, "Ask the after-sales team to record the production serial numbers of all goods, when each appliance was put into storage, when it was sold, and the customer's name. Collect them all and input them into the computer. Even if the customer loses the invoice in the future,
As long as there is a record in the system, we can give them a warranty."
"Office automation?" He Xueli blurted out.
Several other people were confused. They had never seen what a computer looked like.
Yao Yuan smiled and said, "It's not just office automation, we have to build a database. Such a database is a treasure."
I can't explain it now, and they won't understand it even if I explain it, but the preliminary work must be done first.
"Imagine, for customers who can afford to buy modern home appliances, do they only need home appliances? If we have their relevant information, we can do precision marketing and even develop new products for them," Yao Yuan said with a smile.
Shirley He thought thoughtfully, this concept has never been heard of even in Hong Kong, but some companies in some developed countries abroad seem to have done this.
In fact, after having a customer database, there are so many things that can be done. This is the simplified version of big data in this era!