But no matter how hard the TV stations try, the Internet has diverted a large part of their readers. This has become a trend and there is simply no way to change it.
Compared with TV, the Internet is full of interactivity and controllability. Unlike TV, whatever you want to watch depends on what the TV station wants.
Because of the Internet, how can the audience sit still? There is a saying that the post-70s generation watches TV more than surfing the Internet. The post-80s generation must have a TV and a computer, but they usually do not watch TV, while the post-90s generation only surfs the Internet.
watch TV
This sentence directly explains the relationship between them.
In order to reduce the competition for viewers to return to the TV and to reduce costs, many TV stations have abandoned their original model of solo dramas.
The decrease of independent dramas has also become one of the biggest problems on TV drama screens in 2008. In contrast, the proportion of "simultaneous dramas" has increased. "Simultaneous dramas" refer to several TV stations broadcasting a drama series at the same time.
The method of jointly purchasing films by several satellite TV stations has also reduced the cost of purchasing films and the risk of viewing ratings. It has also caused fierce competition among various channels, and the number of identical dramas broadcast in the same time period has increased significantly.
In 2008, there were fewer and fewer "individual dramas" broadcast by various channels during prime time. For example, "Why Women Difficult Women" starring Liu Xiaoqing was simultaneously broadcast on Sichuan Satellite TV, Hubei Satellite TV, Anhui Satellite TV, and Fujian Southeast Channel.
, the reason why "simulcast drama" is widely used by major TV stations is that it is difficult and risky to choose "single drama", while "simulcast drama" can basically guarantee the viewing of classic Japanese dramas "Volleyball Girls" and "Blood Doubt", which are currently broadcast by three satellite TV stations
was released, while the Korean drama "Lang Lang and the Prosecutor" was broadcast on seven satellite TV stations, and the Korean drama "Lang Lang and the Prosecutor" was broadcast on six satellite TV stations
However, syndicated dramas can only maintain capital. For stations like Tomato and Zhejiang, which are ambitious and want to compete with Mango Channel for the top spot, only solo dramas are the way to go. Although the risk is high, this is the only way.
But when Zhang Yicheng said that there seemed to be a way, Zhou Li immediately became interested.
"I think we should just choose weekly broadcasts!" Zhang Yicheng said. TV dramas are still a very expensive resource. Spending 10 million yuan to buy a drama. If you just compete on quantity and catch up with the schedule, then after the broadcast, its
The value of life is over, and at most it is just a replay, and then another TV series worth 10 million yuan is needed to fill in the next episode. This is not only a waste of resources, but at least it is an underutilization of resources.
"This is not a new thing abroad. There are so-called water-wood dramas in South Korea, and in Taiwan there are dramas that are only broadcast on weekends, but this is relatively rare in China!" Zhang Yicheng said
Zhou Li is also very aware of this. In China, most TV dramas are broadcast in one go. They usually choose to play two episodes a day. So even a twenty-episode TV series will be over in ten days. Many viewers have not yet
Before I could react, this TV series was over, causing many slow-burning TV series to hit the streets before I could even react.
This forces both producers, TV stations and advertisers to hope that the TV series will be longer. If it becomes longer, it will gain more popularity. This is a kind of helplessness, but there is no way.
This situation also exists abroad. There are two divisions. One is that TV series are getting longer and longer, such as some Taiwanese dramas and Korean dramas about mothers-in-law. There are also some that have just adopted the so-called weekly broadcast model, that is, broadcasting more than one week.
To two episodes, the advantage of this is that it can extend the broadcast time, enough time to mobilize the audience's interest and enthusiasm, and also enough time for the audience to discuss the plot and accumulate enthusiasm, which is a relatively good way.
And the most important thing is that this method can be applied to the mode of playing while shooting. This mode is very important to Zhang Yicheng now.
If Zhang Yicheng wants "Latent" to be broadcast in a short time, this mode of broadcasting and filming at the same time is a very good way. As for the previous ones, they are just foreshadowing. That situation is not useless.
But that also depends on who gets the score and what kind of movie it is. Ordinary movies do encounter such problems, but this is "Insidious". In the previous life, it swept the entire screen, and the average ratings were around 5 points. I think
If you want to watch a program like Happy Camp, which has been at the top of the ratings list for a long time, it only has a rating of more than 2 points, or even just a little bit more in some cases. "If You Are the One" only has a rating of more than 3 points, and it is already the number one hit in the country.
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It can be seen how terrible the average ratings of 5 points are. This is still in the case where spy dramas are almost ruined. If it had just started, I am afraid that the results of "Insidious" would be even more exaggerated.
And the most important thing is that although the advertising and marketing of "Latent" in the previous life was very good, in the early days, not much money was actually invested in it. Basically, I can only say that the marketing method was great, but in fact
There are not many funds invested, let alone used for publicity, and the publicity on the TV station is not very good.
But now Zhang Yicheng's achievements are different. In Zhang Yicheng's hands, how could there be a lack of funds for publicity? Moreover, the movie version of "Latent" is also being filmed at the same time. This is the highlight of making money later, and it is what Zhang Yicheng is most concerned about.
The place
According to Zhang Yicheng's plan, 30 episodes of "Latent", based on two episodes per week, are enough to be broadcast directly until December and January. Then, taking advantage of the craze of "Latent", the movie version of "Latent" will be released during the Spring Festival.
It's released. This is a complete set of plans. That's why Zhang Yicheng made such a suggestion. The above is also to prepare for the publicity after "Latent"
Although TV series may not be any worse than movies
But just from the perspective of making money, movies do far surpass TV series, and not even a little bit more. Therefore, Zhang Yicheng considers making money in the future, mainly from movies. As for TV series, of course it can also make money.
, and there are quite a few of them, but they pale in comparison to movies. They can only be used as a place to accumulate popularity and create topics.
In other words, the TV series version of "Insidious" is just for the movie version of "Insidious"
Just stand in front of the movie version of "Insidious" and prepare!