"So I want to give it a try and implement a weekly broadcast model, broadcasting two episodes every Saturday and Sunday!" Zhang Yicheng said, "I wonder if Channel Zhou is interested in giving it a try?"
"I wonder how much Mr. Zhang's TV series plans to sell for!" Zhou Li asked. This aspect is also a big problem. In fact, this year's plan was set early. If such a TV series is to be added temporarily, then
The cost will not be small, and it will not be that simple to convince the leaders in Taiwan in the future.
"Don't talk about money for now!" Zhang Yicheng said casually. This reflects the benefits of controlling the entire company. Zhang Yicheng can arrange these things at will, unlike those joint-stock companies where almost everything has to be discussed by the board of directors.
, that’s so troublesome!
"I think if the price I ask is too high and the results are not good, then Zhoutai will be under pressure, and I will definitely not be happy. But if we ask for a lower price, we will not be able to recover the cost by then, and this may still be
Our first cooperation will not be our last. I think for the first time, we can simply use this method and look at the ratings to determine how much the sales will be!" Zhang Yicheng said.
Price has always been a serious problem in the TV industry
TV dramas are not yet a big industry in terms of sales value, but it can be seen from the advertising profits of TV stations that it is a product that can bring huge profits. In the current situation where the production level of non-TV drama programs on TV stations is generally not high, TV dramas
It is the backbone that supports a TV channel. The competition between TV stations for TV series will become increasingly fierce.
There is no doubt that more people watch TV series than movies, but this does not mean that TV series create more market value than movies. So far, China invests 5 billion yuan in TV series every year, but it creates
The output value is less than 1.7 billion yuan, and more than half of the money is missing. But this is the industry myth. The input-output ratio of a good TV series can be as high as 1:10
A single episode of "New Three Kingdoms" in the previous life has sold for 2.6 million yuan, tempting more wasted money to flow into the field of TV drama production. This is an industry that seems to be a bit distorted. The prime period of the movie is calculated by the month of each year.
There are busy times and quiet times. Different from TV dramas, its prime time slot is calculated based on the time of day. There are no cold or summer slots. The TV screen is bustling every day. The news topics and stars created through TV dramas far exceed those of movies.
, but the production value and profits created by TV series are not much
The annual output of more than one billion yuan is mostly concentrated in some relatively powerful TV drama production companies. From the data point of view, 40% of the companies are profitable, and half of the companies are slightly profitable or flat.
Only 3% suffered a serious loss. On the surface, these data are still very exciting. In fact, most of the funds do not come from the producers, but from companies and governments. These "public welfare funds" almost maintain the entire TV series production. This is just
According to the figures reported by 51 institutions, in fact, there are nearly 2,500 institutions in China currently engaged in TV drama production, and only a dozen are truly profitable.
Although the development of Chinese TV dramas has only been 30 years, it has also gone through a tortuous stage. Initially, TV dramas were produced by the TV stations' own TV drama centers. Every year, the TV stations have fixed allocations for filming TV dramas.
The finished product of enough dramas will basically follow this model until the 1990s.
The emergence of a large number of private companies has pushed the production of TV series to the market. Compared with the past when TV stations invested in filming TV series themselves, private companies pay more attention to market returns and the audience's appreciation taste. This in turn has a great impact on the production departments directly under the TV station.
The pressure is fast, and the three TV drama production departments directly under CCTV are gradually becoming more market-oriented. They have gradually shifted from relying on funds to film TV dramas to being responsible for their own profits and losses.
Under the wave of marketization, even giants like CCTV had to compromise. The China TV Drama Production Center was officially listed and became a Chinese TV drama production company. CCTV was only responsible for allocating part of the funds, and the rest was responsible for its own profits and losses. CCTV bought the
Come and play, CCTV doesn’t buy it, digest it yourself. From the separation of production and broadcasting to further marketization, TV dramas have gradually found their way to survive.
The emergence of a large number of private companies has pushed the production of TV series to the market. Compared with the past when TV stations invested in filming TV series themselves, private companies pay more attention to market returns and the audience's appreciation taste. This in turn has a great impact on the production departments directly under the TV station.
The pressure is fast, and the three TV drama production departments directly under CCTV are gradually becoming more market-oriented. They have gradually shifted from relying on funds to film TV dramas to being responsible for their own profits and losses.
As a local private film and television company, it is often not as advantageous as the private film and television companies in Beijing in the production and distribution of TV series. Compared with the private film and television companies with deep pockets, the living space of local film and television companies is relatively small. In terms of distribution and sales, they dare not bargain with TV stations.
, generally only sold through the buyout method of the intermediary issuer, which makes the profit relatively small, but at least it can allow the company to enter a virtuous cycle
Zhang Yicheng's company can only be regarded as a small company in terms of scale now. It has only participated in and produced one TV series, "Destined to Love You", so even Zhang Yicheng has no way to do it casually.
To raise the price, to a certain extent, this is also a kind of helplessness. After all, Zhang Yicheng's qualifications are still too shallow in terms of TV dramas.
In fact, for small companies, even if they sell a TV series, it is not considered a success, because it is a very common phenomenon for TV stations to default on payment, and slow payment means that they cannot immediately invest in the filming of the next TV series.
Even if they get paid once every six months, they can invest in two movies a year and do it easily. If the funds are not recovered for a long time, they will actually consume more money. In addition, production costs are rising every year. If the movie is not sold this year
It will be particularly dangerous if you go out. In the second year, it will become a rare thing, and the price will drop or become worthless at all.
These will bring a strong sense of urgency. TV dramas are broadcast at different prices in prime time, non-prime time, main channels, and non-main channels. They may even be discounted by half or several times. If it takes a long time, it will be very hard to pay for it in two or three years. At most, it can be guaranteed.
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