In fact, the issue of payment arrears between TV stations and producers often leaves producers stretched
However, judging from the investment and output of TV series every year, we will find that a large number of TV series are unable to enter commercial transactions after being filmed every year. Except for individual mistakes, the lowering of the threshold has led to a large number of laymen entering the field of TV series production because they do not understand the industry and have impure purposes.
, so the error rate is relatively high
Now the threshold is not high at all. You can film a TV series with 3 million yuan. After the country lowered the market threshold, it wanted the industry to prosper first, and then to squander the sand. Companies like Huayi have some unique features.
Whether it’s your own resources, core competitiveness, creative capabilities, or the integration of resources for screenwriters and actors, there are still some barriers to entry at this level. It’s not something you can do if you have money to film here, but there is still a difference.
Since TV stations have always been in a buyer's market in TV drama transactions, they have always had a sense of superiority. At every TV drama trade fair, you can tell from their expressions who is the producer and who is from the TV station. The producers usually watch and buy the movies.
People act with their faces. On the one hand, the producers hope to raise their prices, but on the other hand they are afraid that they will run away. Therefore, today, buyers and sellers cannot trade according to the advertising sharing method according to international practice. Therefore, the relationship between TV series sales and procurement
The various unspoken rules formed during this period often make producers complain endlessly.
Producers spend almost 5%-10% of the transaction amount on public relations
The sales and purchase of TV dramas are actually a process of mutual competition between the two parties. At the earliest, TV stations paid for TV dramas. The TV stations had advertising revenue every year. TV stations would make budgets. Usually, TV stations would allocate 10% of their budgets to purchase TV dramas. Now some TV stations
In order to build a satellite TV channel and rank in the top three, the budget will be increased. Some northwest TV stations have very little income and basically spend very little money to buy dramas. There is a general rule like this. What is the approximate cost of buying a drama for different TV stations?
Price: How much does one episode cost in Beijing, Shanghai, Jiangsu, and Zhejiang? How much does it cost in underdeveloped places? The northwest provinces and cities are very cheap, one or two thousand yuan.
From the perspective of the production company, it is necessary to calculate how much I spent and how much I hope to sell. When I sell, I have to negotiate with the TV station on the price, make a distribution budget, how much to sell where, and how much is left after deducting costs and taxes from the total distribution income.
In contrast, TV stations are more proactive, looking for balance among each other, and gradually forming an agreed-upon price mechanism. In the past two years, the price mechanism has also changed. In the past, it was broadcast on the ground first, and then on the stars. Satellite TVs compete for rankings, and the distribution method has also changed.
changing
Whether it's 4+x or exclusive broadcasting, some 4 TV stations buy out satellite channels, and terrestrial TV stations may give you 8 to buy them, so the price range is different from the past. The satellite channel used to be 50,000 yuan per episode, but now it's 50,000 yuan per episode.
TV stations have the ability to afford it. The prices offered by TV stations are getting higher and higher. What if the ratings are not high after spending so much money? TV station procurement has now established an increasingly complete mechanism.
, such as the film review mechanism, the program purchaser will watch, the film review team will watch, and finally the station management will make a decision. In addition, a reward mechanism for film buyers has also been established. At the end of the year, they will make reviews, and if you buy well, you will be given a bonus. The pressure on the TV station is increasing.
The bigger you get, the higher the price, and the more you worry about poor ratings.
But ratings are also a double-edged sword. TV stations consider their experience. TV series starring certain well-known stars will definitely have high ratings. They will recommend which actors to use in certain dramas. Some first-line actors know that they can guarantee ratings, so they raise their ratings.
High net worth sometimes increases production costs. Of course, producers will also raise prices when bargaining with TV stations, but in general they are not raised as fast as actors' net worth.
In general, each has its own difficulties, and Zhang Yicheng basically gave both parties a better solution. Basically, Zhang Yicheng took almost all the risks. Zhang Yicheng was willing to take such risks, which is also
There is a reason
Precisely considering that this is the first time for both parties to cooperate, they have not cooperated much before, and Zhang Yicheng does not have any deep qualifications. This can reduce Zhou Li's concerns. Of course, Zhang Yicheng does not care about the risks, and neither does he.
What a stupid guy, he will still consider many things, but he is just too confident in "Latent"
"I wonder what Mr. Zhang means?" Zhou Li asked
"Let me ask first, does Zhou TV want to buy the exclusive broadcast rights or the first broadcast rights?" The difference here is huge, but Zhou Li was also unknowingly brought into the trap by Zhang Yicheng. Originally, Zhou Li may not have
I wanted to buy it, but now that Zhang Yicheng said it, it seemed like I had to buy it. The multiple-choice question now is no longer a question of whether to buy it or not, but the exclusive broadcast rights or the premiere rights.
"Since Mr. Zhang is so confident, we are naturally more confident and will have the exclusive broadcast rights!" Zhou Li said
"In that case, let's just do this. When the ratings break three, we will start counting. If the ratings break three, then one episode will be one million!" Zhang Yicheng said. Zhang Yicheng said it was one million episodes. According to "
Calculating the thirty episodes of "Latent", if the ratings break three, then Zhang Yi will easily recover the entire cost of "Latent"
Zhou Li pondered for a while, and one million per episode was indeed not considered a high price, because it was the exclusive broadcasting right, not the first broadcasting right, and according to generally good TV series, the first round broadcasting rights were basically over one hundred.
Thousands, some can reach 16.7 million. Including the second round and many broadcast rights of terrestrial channels, many TV series can almost reach 3 million.
Just like the remakes of the four major masterpieces in the previous life, the price of each series is higher than the previous series. The average price of a single episode of "New Three Kingdoms" reached 2.67 million, the new "Journey to the West" is even higher, 2.8 million, and the price of "New Red Mansions" is also
2.4 million, even the lowest "Water Margin" is more than 2 million
Other TV series, even if they are not as good as these four, cost more than one million, so the price of one million proposed by Zhang Yicheng is definitely not expensive.
And the most important thing is that the money is collected based on the ratings. Even the four major masterpieces that have been remade in previous lives dare not say that their ratings will definitely break three. The ratings that break three can be achieved without too powerful enemies.
Next, we can basically lock in the position of the ratings champion at that time.
Is it expensive to spend 30 million to buy a championship-level TV series? Of course it is not!
